. . .

About me

In 2025 I was appointed as Executive Creative Director at The General Store, a multi-disciplinary creative agency headquartered in Sydney. This appointment follows my brief 8-month tenure at Saatchi & Saatchi Sydney and nearly a decade as Group Creative Director at M&C Saatchi Sydney.

During my time at M&C Saatchi, I steered multiple accounts including BWS, TAB, Optus, Steggles, Lilydale, and Australian Retirement Trust. As an unwavering advocate for diversity and equality, I served as Co-Chair of M&C's Employee Led Women's Network, working tirelessly to advance women in the industry.

Prior to M&C Saatchi, I spent 5 years at Leo Burnett Sydney, where I held the position of Creative Director on the Samsung account, collaborating on the Galaxy brand with the global team. My career began as a graphic designer and retoucher for a photographers collective, instilling in me a passion for craft and attention to detail.

With over 26 years of experience, my work across various media has been recognized at numerous international award shows. I have played a pivotal role in the progression of world-class agencies, my peers, and the wider communications industry. My contributions have helped win agency of the year titles for a spectrum of specialist agencies.

In addition to my agency roles, I am also an active contributor to the industry as former Joint Head of AWARD School, both nationally and in NSW, where I helped nurture creative talent and support the development of emerging creatives. And I continue to be involved as a sitting member of the AWARD council.

Throughout my career, I have gained extensive experience in areas such as CRM, digital, social, experiential, and innovation. These skills have been instrumental in building major brands including Lexus, Samsung, Diageo, McDonald's, Woolworths, and Optus.

In my role at The General Store, I work across clients such as Rebel Sport, Chupa Chups, Dexus, Freedom, Aquila, Cancer Chicks and Telstra, bringing my multi-disciplinary expertise to help shape the future of these brands.

See full profile details

Sharon Edmondston Follows

Andrew

Director + Designer, 13 Thirteen Design

United Kingdom

Connect

View profile
SEGA

United Kingdom

Follow

View profile
Lee Tulloch

Motion Graphic Designer // Video Editor // Voice, Freelance

United Kingdom

Connect

View profile
Pavani Mehra

Graphic Designer, LBB

India

Connect

View profile
David Watson

Graphic Designer

United Kingdom

Connect

View profile
Alejandra Angel Rios

Photographer and retoucher

Spain

Connect

View profile
Alexandros Tzallas

Creative Artworker, Green Cola

United Kingdom

Connect

View profile
Mathew Johnson

Graphic Designer, Mathew Johnson Design

United Kingdom

Connect

View profile
Aytül Akdoğan

Fashion, Print and Graphic Designer, Illustrator, Freelance, remote

Germany

Connect

View profile
Ellie Brown

Promoter/On-air Talent, EBBP Productions

United States

Connect

View profile
2

Republica

United States

Follow

View profile
Takayo Akiyama

Illustrator/ Graphic designer, Indivisual

United Kingdom

Connect

View profile
Varun Nair

3D Designer

United Kingdom

Connect

View profile
Frau bolza art and design

Austria

Follow

View profile
Ben Roseby

Graphic Designer

United Kingdom

Connect

View profile
Leonie Williamson

Designer, dynamic

United Kingdom

Connect

View profile
SAYERS DESIGN

Canada

Follow

View profile
Hunter Boots

United Kingdom

Follow

View profile
João Carlos Marchesin

Designer/Ilustrator, freelancer

Brazil

Connect

View profile
Simon Matthews

Writer, Freelance

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.