. . .

About me

In 2025 I was appointed as Executive Creative Director at The General Store, a multi-disciplinary creative agency headquartered in Sydney. This appointment follows my brief 8-month tenure at Saatchi & Saatchi Sydney and nearly a decade as Group Creative Director at M&C Saatchi Sydney.

During my time at M&C Saatchi, I steered multiple accounts including BWS, TAB, Optus, Steggles, Lilydale, and Australian Retirement Trust. As an unwavering advocate for diversity and equality, I served as Co-Chair of M&C's Employee Led Women's Network, working tirelessly to advance women in the industry.

Prior to M&C Saatchi, I spent 5 years at Leo Burnett Sydney, where I held the position of Creative Director on the Samsung account, collaborating on the Galaxy brand with the global team. My career began as a graphic designer and retoucher for a photographers collective, instilling in me a passion for craft and attention to detail.

With over 26 years of experience, my work across various media has been recognized at numerous international award shows. I have played a pivotal role in the progression of world-class agencies, my peers, and the wider communications industry. My contributions have helped win agency of the year titles for a spectrum of specialist agencies.

In addition to my agency roles, I am also an active contributor to the industry as former Joint Head of AWARD School, both nationally and in NSW, where I helped nurture creative talent and support the development of emerging creatives. And I continue to be involved as a sitting member of the AWARD council.

Throughout my career, I have gained extensive experience in areas such as CRM, digital, social, experiential, and innovation. These skills have been instrumental in building major brands including Lexus, Samsung, Diageo, McDonald's, Woolworths, and Optus.

In my role at The General Store, I work across clients such as Rebel Sport, Chupa Chups, Dexus, Freedom, Aquila, Cancer Chicks and Telstra, bringing my multi-disciplinary expertise to help shape the future of these brands.

See full profile details

Sharon's Connections

Dan Marriott

Freelance 3D Artist, Self Employed

United Kingdom

Connect

View profile
Tiziana Lardieri

Graphic Designer, Freelance

United Kingdom

Connect

View profile
Peter Higgins

Creative Director, UNDERDOGS

United Kingdom

Connect

View profile
Carlos Briceno

Brand Designer | Creative Lead Designer, Koombea

Colombia

Connect

View profile
Nicolas Núbile

Film Director, FREELANCE

Argentina

Connect

View profile
Alister Shapley

Director, Applied Systems Design Studio

United Kingdom

Connect

View profile
Emanuele Perilli

Creative designer, illustrator, web & motion, freelancer

Italy

Connect

View profile
Dizz Agency

United Kingdom

Follow

View profile
Kat DeTras

Jewellery Photographer, Silver.uk

United Kingdom

Connect

View profile
Kristan Akerman

Senior Art Director | Design, Motion & Generative AI, Sting studio

United Kingdom

Connect

View profile
Angelica Martin

Strategist, The General Store

Australia

Connect

View profile
Souvik Chakraborty

screenwriter

India

Connect

View profile
Design Marie

Senior Graphic Designer, Design Marie

United Kingdom

Connect

View profile
Gianfranco

Creative Director / Designer, gianfrancofagotto.name

United Kingdom

Connect

View profile
Sara Starling

Voiceover Artist, Sara Starling Voiceover

United Kingdom

Connect

View profile
Kristina Forrest

Surface Pattern Designer, Kristina Forrest

Australia

Connect

View profile
Mike Rock

Senior Brand Designer, MikeRock

United Arab Emirates

Connect

View profile
Tarek Quereshi

Digital Designer, Nutmeg

United Kingdom

Connect

View profile
Jordan

Freelance Senior Retoucher, Jordan Marshall LTD

United Kingdom

Connect

View profile
Alberto Speziali

Graphic Designer, Freelance

United Kingdom

Connect

View profile

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.