. . .

About me

Designer. Director. Dad.
.............

I'm a Senior Creative Director at Amazon Prime Video, leading brand and creative campaigns across Europe and beyond. Before joining Prime Video, I spent the last decade leading creative and design at UKTV and BBC Studios, where I helped build and launch new brands and a portfolio of award-winning campaigns. During this time, I also served as a key member of the BBC AI Steering Group, exploring how emerging technologies and creative AI could be meaningfully integrated into the design and creative process.

Prior to that, I worked across agencies and production studios on everything from creative campaigns to broadcast branding, live events to music videos - collaborating with brands such as BBC, Netflix, Disney, Sony PlayStation, Red Bull, and Warner Bros.

Along the way, I've been fortunate to work with some incredibly talented teams and pick up a few industry recognitions, including being named a Top 100 Creative Leader and one of the Top 25 Creative Directors in 2025.

Outside of work, I'm a dad to two energetic boys and play a supporting role to the real boss at home - my wife, Emily. We live in Surrey with our two black Labradors, who make sure no weekend passes without a muddy walk. I've also spent years coaching rugby and serving as chairman of our local club, which taught me as much about teamwork and leadership as any job ever could.

I grew up obsessed with movies (raised on a diet of Spielberg, Cameron, Zemeckis, and Scorsese) and that same sense of wonder still fuels everything I create today. I'm passionate about creativity, people, and ideas that make you 'feel' something, and I try to bring that same energy and curiosity to my work every day.

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Peter's Followers

Richard Longmuir

Creative Director, Launch Digital

United Kingdom

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VijayBhaskar Saddala

Cinematographer

India

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Ecem Bozkurt Lord

Texture Artist/Texture Painter

Turkey

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James Dazell

Writer

United Kingdom

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Tim Lord

Artist, Tim Lord Art

United Kingdom

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Afzaal Hanif

Freelance Digital/Graphic Designer, One Studio

Austria

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Silulamele Dubani

Graphic Designer

South Africa

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Isshogai Daimyo

Photographer, Photographer

France

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Jon Cooper

Sound Designer/Photographer, Jon Cooper Sound Design

New Zealand

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Vadym Aseiev

Creative Director, Aseiev.com

Switzerland

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Alican Toprak

animator

United Kingdom

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KOREYBA

Likeness Expert · Character Artist · Sculptor

Spain

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Felipe Andrade

Executive Creative Director, former CCO Cheil Brazil & LatAm

Brazil

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Xenia Sevastianova

3d visualizer, cgxenomorphism

Russia

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KHALINA LIUDMILA

WEB DESIGN | UI/UX | EMAIL DESIGN, Freelance

Ukraine

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Maciek Michalski

Creative Director / founder, Studio Maciek

South Africa

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Iggy Kos

Creative Director

Thailand

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Wonderberg Studio

Puerto Rico

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Anastasiia Zaesenok

2d Animator, Illustrator, Freelance

United States

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Elena Pavlova

Wallpaper Designer | Surface Pattern Designer, Upwork

Spain

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