. . .

About me

Designer. Director. Dad.
.............

I'm a Senior Creative Director at Amazon Prime Video, leading brand and creative campaigns across Europe and beyond. Before joining Prime Video, I spent the last decade leading creative and design at UKTV and BBC Studios, where I helped build and launch new brands and a portfolio of award-winning campaigns. During this time, I also served as a key member of the BBC AI Steering Group, exploring how emerging technologies and creative AI could be meaningfully integrated into the design and creative process.

Prior to that, I worked across agencies and production studios on everything from creative campaigns to broadcast branding, live events to music videos - collaborating with brands such as BBC, Netflix, Disney, Sony PlayStation, Red Bull, and Warner Bros.

Along the way, I've been fortunate to work with some incredibly talented teams and pick up a few industry recognitions, including being named a Top 100 Creative Leader and one of the Top 25 Creative Directors in 2025.

Outside of work, I'm a dad to two energetic boys and play a supporting role to the real boss at home - my wife, Emily. We live in Surrey with our two black Labradors, who make sure no weekend passes without a muddy walk. I've also spent years coaching rugby and serving as chairman of our local club, which taught me as much about teamwork and leadership as any job ever could.

I grew up obsessed with movies (raised on a diet of Spielberg, Cameron, Zemeckis, and Scorsese) and that same sense of wonder still fuels everything I create today. I'm passionate about creativity, people, and ideas that make you 'feel' something, and I try to bring that same energy and curiosity to my work every day.

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Peter's achievements

Site Achievements

Top 25
Contributor:
Peter has been a Contributor since 25th November 2015.

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+4 11 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2024

Top 100 Creative Leaders

Top 100 Creative Leaders

Annual 2023

Top 100 Creative Leaders

Top 100 Creative Leaders

Annual 2020

UKTV: A lifetime of stories

UKTV: A lifetime of stories for UKTV Bronze Animation

We Hunt Together - Opening Title Sequence (UKTV Original / BBC Studios)

We Hunt Together - Opening Title Sequence (UKTV Original / BBC Studios) for BBC Studios Bronze Production Shortlisted Post Production

Judging

Peter Allinson has sat on the Creativepool Annual jury.

Annual 2025 Judge Designer of the Year

Annual 2024 Judge Creative Services Company of the Year

Featured work

Work picked by the Creativepool editors for the homepage.

U Launch Campaign OOH

U Launch Campaign OOH

27 November 2024

Peter Allinson Legacy Reel

Peter Allinson Legacy Reel

20 May 2024

Dave x Boxpark - World Cup 2022

Dave x Boxpark - World Cup 2022

7 July 2023

Dave Channel Rebrand

Dave Channel Rebrand

6 July 2023

UKTV Play Rebrand

UKTV Play Rebrand

6 July 2023

Alibi Brand Campaign Installation

27 April 2022

UKTV: A lifetime of stories

UKTV: A lifetime of stories

29 July 2020

We Hunt Together - Opening Title Sequence (UKTV Original / BBC Studios)

We Hunt Together - Opening Title Sequence (UKTV Original / BBC Studios)

27 May 2020

UKTV Purpose Animation

UKTV Purpose Animation

30 August 2016

Lion King Broadway

Lion King Broadway

18 May 2015

Sky Cinema

14 March 2014

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