About me

Designer. Director. Dad.
.............

I'm a Senior Creative Director at Amazon Prime Video, leading brand and creative campaigns across Europe and beyond. Before joining Prime Video, I spent the last decade leading creative and design at UKTV and BBC Studios, where I helped build and launch new brands and a portfolio of award-winning campaigns. During this time, I also served as a key member of the BBC AI Steering Group, exploring how emerging technologies and creative AI could be meaningfully integrated into the design and creative process.

Prior to that, I worked across agencies and production studios on everything from creative campaigns to broadcast branding, live events to music videos - collaborating with brands such as BBC, Netflix, Disney, Sony PlayStation, Red Bull, and Warner Bros.

Along the way, I've been fortunate to work with some incredibly talented teams and pick up a few industry recognitions, including being named a Top 100 Creative Leader and one of the Top 25 Creative Directors in 2025.

Outside of work, I'm a dad to two energetic boys and play a supporting role to the real boss at home - my wife, Emily. We live in Surrey with our two black Labradors, who make sure no weekend passes without a muddy walk. I've also spent years coaching rugby and serving as chairman of our local club, which taught me as much about teamwork and leadership as any job ever could.

I grew up obsessed with movies (raised on a diet of Spielberg, Cameron, Zemeckis, and Scorsese) and that same sense of wonder still fuels everything I create today. I'm passionate about creativity, people, and ideas that make you 'feel' something, and I try to bring that same energy and curiosity to my work every day.

Peter's work

U Branding

U Launch Campaign OOH

U Launch Campaign Promo

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