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We’ve Got U! UKTV Launches Masterbrand with Cher.

To celebrate the launch of U, UKTV partnered with global superstar Cher for a fun and nostalgic advert showcasing the rich variety of free content on U. In the ad, Cher performs a special rendition of her iconic song “I Got You Babe”, traveling through beloved UK shows. From karaoke with EastEnders’ Barry in the Queen Vic to daring adventures on World’s Most Dangerous Roads, Cher’s journey highlights U’s promise: “Whatever you want to watch, we’ve got U.”

UKTV’s Chief Marketing Officer, Penny Brough, shared her excitement about the bold new branding and campaign: "Partnering with Cher brings our vision to life in a way that’s memorable, dynamic, and authentic. ‘I Got You Babe’ ties perfectly to our tagline, ‘We’ve Got U,’ reflecting the incredible range of content viewers can enjoy.”

Creative Agency: U&Creative
Production Partner: HunkyDory Films
Creative Director: Scott Russell
Creative: Eoin Mclaughlin
Director: Christian Bevilacqua
Senior Producer: Leanne Farleigh
Talent Acquisition/Liaison: Leanne Farleigh
Head of Production: Mary Claire Seiler
Assistant Producer: Olivia Watters
Head of Design: Peter Allinson
Post Production: Al Sinclair
VFX: HunkyDory Films
Chief Marketing Officer: Penny Brough
Marketing Director: Nick Gilmer
Head of Marketing: Jo Earthy
Marketing Manager: Cheryl Vaz