About me

I'm a creative leader with 20 years of experience leading integrated campaigns, content projects, and digital platforms for major brands in Brazil and Latin America.

I've held leadership roles at agencies like Cheil, Grey, SunsetDDB, RAPP, and Proximity BBDO, driving creative operations and delivering work that connects brand, culture, and performance. As CCO of Cheil LATAM, I led the creative front for Samsung across the region, integrating content, social, creators, technology, and innovation. During this period, I conceptualized and launched the 3D studio for Samsung's virtual influencer SAM, managing a multidisciplinary team of over 80 people.

I have deep experience in 360° campaigns, owned content, brand culture, influence, gaming, and projects focused on applied technology. My strength lies in the ability to combine strategic vision, craft, and execution, working closely with clients, with a strong business mindset and hands-on approach.

I've collaborated with brands such as Samsung, Havaianas, Itaú, Duolingo, BMW, Shell, Santander, P&G, and Pepsi. My work has been recognized with over 40 national and international awards including EFFIE, Webby, One Show, MMA Smarties, NY Festival, Archive, and CCSP. I've also served as a jury member for festivals like El Ojo, Webby, Shorty, Caples, and MMA.

I'm passionate about working closely with clients, turning complexity into simple solutions, and delivering high-quality work — from concept to execution.

Felipe's work

SAM Facelift project

CHAVES and The Witch's House

The Brave and The Witch's Gift

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.