About me

I'm a creative leader with 20 years of experience leading integrated campaigns, content projects, and digital platforms for major brands in Brazil and Latin America.

I've held leadership roles at agencies like Cheil, Grey, SunsetDDB, RAPP, and Proximity BBDO, driving creative operations and delivering work that connects brand, culture, and performance. As CCO of Cheil LATAM, I led the creative front for Samsung across the region, integrating content, social, creators, technology, and innovation. During this period, I conceptualized and launched the 3D studio for Samsung's virtual influencer SAM, managing a multidisciplinary team of over 80 people.

I have deep experience in 360° campaigns, owned content, brand culture, influence, gaming, and projects focused on applied technology. My strength lies in the ability to combine strategic vision, craft, and execution, working closely with clients, with a strong business mindset and hands-on approach.

I've collaborated with brands such as Samsung, Havaianas, Itaú, Duolingo, BMW, Shell, Santander, P&G, and Pepsi. My work has been recognized with over 40 national and international awards including EFFIE, Webby, One Show, MMA Smarties, NY Festival, Archive, and CCSP. I've also served as a jury member for festivals like El Ojo, Webby, Shorty, Caples, and MMA.

I'm passionate about working closely with clients, turning complexity into simple solutions, and delivering high-quality work — from concept to execution.

Felipe's achievements

Site Achievements

Contributor:
Felipe has been a Contributor since 22nd April 2025.

Invitex3 Contributor

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Featured work

Work picked by the Creativepool editors for the homepage.

The Brave and The Witch's Gift

9 April 2025

Pepsi Twist Land

4 January 2019

Supergasbras Oven Messages Social Media Campaign

12 January 2018

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