Pearlfisher
London
ABOUT
Task
To create a brand that fit succinctly within the Patrón portfolio that represented craft in a new way.
Scope
Naming, structural design, packaging design, brand architecture.
Solution
A premium new bottle structure that cues Patrón bottle but elevates it, using a heavier glass base, transparent body and angular shoulders. A rope and medallion rest on the neck of the bottle, signifying the traditional tahona process and labor used to make the spirit.
MADEIT CREDITS
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Pearlfisher -
Lyon VisualsPhoto Retouch
Back to Roca Patrón project
Bailey MacNeille
Development Manager
United States
Sarah Codraro
Communications Manager, IDEO
United States
Linda Kasumova
Graphic Designer, Harrods
United Kingdom
Jenna
Senior Digital Designer and Art Direction
United Kingdom