Pearlfisher
London
ABOUT
Task
To create a brand that fit succinctly within the Patrón portfolio that represented craft in a new way.
Scope
Naming, structural design, packaging design, brand architecture.
Solution
A premium new bottle structure that cues Patrón bottle but elevates it, using a heavier glass base, transparent body and angular shoulders. A rope and medallion rest on the neck of the bottle, signifying the traditional tahona process and labor used to make the spirit.
MADEIT CREDITS
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Pearlfisher -

Lyon VisualsPhoto Retouch
Back to Roca Patrón project
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Javier Arres
Artist, Javier Arrés
Spain
Quao Bervell
Production Designer/Photographer, Quaoset Designs
Ghana
Andre Van Dyk
Global Design Director
South Africa
Fanis Mourtos Photography
Greece
Joe Bracken
Account Manager, Grammatik
United Kingdom
Nadia
Lead designer
Spain
Tam Le
Brand Strategist
United States
Omar Bouras
Senior 3D Visualizer
United States
Emily Aicklen
planner
United Kingdom