Pearlfisher
London
ABOUT
Task
To create a brand that fit succinctly within the Patrón portfolio that represented craft in a new way.
Scope
Naming, structural design, packaging design, brand architecture.
Solution
A premium new bottle structure that cues Patrón bottle but elevates it, using a heavier glass base, transparent body and angular shoulders. A rope and medallion rest on the neck of the bottle, signifying the traditional tahona process and labor used to make the spirit.
MADEIT CREDITS
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Pearlfisher -

Lyon VisualsPhoto Retouch
Back to Roca Patrón project
Richard Bibby
Senior High-End Retoucher, freelancer
South Africa
Rebecca Daley
United Kingdom
Alex Lyon
Senior Visualizer
United States
Courtney Tight
Project Manager
United States
Tiffany Moy
Designer
United States
Jamie Chalmers
Business Development Manager
United Kingdom
Katherine McKinniss
Creative Resource Manager
United States
Mina Shah
Intern
United Kingdom
Brandi
United States
Justin Lackey
Digital Artworker, Pearlfisher New York
United States