Pearlfisher London

ABOUT

Task
To create a brand that fit succinctly within the Patrón portfolio that represented craft in a new way.

Scope
Naming, structural design, packaging design, brand architecture.

Solution
A premium new bottle structure that cues Patrón bottle but elevates it, using a heavier glass base, transparent body and angular shoulders. A rope and medallion rest on the neck of the bottle, signifying the traditional tahona process and labor used to make the spirit.

Annual 2015 WinnerRoca PatrónPackaging Project featured: on 5th February 2015

Roca Patrón

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