Pearlfisher London

ABOUT

Task
To create a brand that fit succinctly within the Patrón portfolio that represented craft in a new way.

Scope
Naming, structural design, packaging design, brand architecture.

Solution
A premium new bottle structure that cues Patrón bottle but elevates it, using a heavier glass base, transparent body and angular shoulders. A rope and medallion rest on the neck of the bottle, signifying the traditional tahona process and labor used to make the spirit.

Date created: December 2014 2014-12-01T00:00:00+0000
Date published: 5 February 2015 2015-02-05T17:07:23+0000
Annual 2015 WinnerRoca PatrónPackaging Project featured: on 5th February 2015

Roca Patrón

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