Pearlfisher
London
ABOUT
Task
To create a brand that fit succinctly within the Patrón portfolio that represented craft in a new way.
Scope
Naming, structural design, packaging design, brand architecture.
Solution
A premium new bottle structure that cues Patrón bottle but elevates it, using a heavier glass base, transparent body and angular shoulders. A rope and medallion rest on the neck of the bottle, signifying the traditional tahona process and labor used to make the spirit.
MADEIT CREDITS
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Pearlfisher -
Lyon VisualsPhoto Retouch
Annual 2015 WinnerRoca PatrónPackaging
Project featured: on 5th February 2015