For creative advertising newcomers:
Are you applying for an Art Director or Copywriter internship or job? Here is my perspective on how to be successful in a creative interview.
Best of luck. Hope you get the gig!
For creative advertising newcomers:
Are you applying for an Art Director or Copywriter internship or job? Here is my perspective on how to be successful in a creative interview.
Best of luck. Hope you get the gig!
Hiring a copywriter can appear deceptively simple. You read a few samples, check they understand apostrophes, ask whether they’ve written for a business vaguely similar to yours and give the job to whoever used the word...
Posted by: Benjamin Hiorns
The biggest misconception to come out of Cannes this year is that AI is changing creativity. It isn't. What it's really changing is where value sits. For decades, the industry has attached value to execution, production and craft. AI is compressing...
Posted by: Jon Williams
Talent is a funny thing. Everybody wants it, nobody can agree how to measure it and, once somebody has been labelled “naturally talented,” we tend to behave as though they emerged fully formed from a tasteful cloud of Adobe shortcuts and...
Posted by: Benjamin Hiorns