Shane Matula reached out to me and asked how he can differentiate himself within his portfolio to stand out and get a job.
Our goal? To critique his book and do just that.
Let's roll up our sleeves, plant some seeds and try to help this farming art director grow.
Rejection is rarely pleasant, but at least it contains punctuation. Somebody says no, you absorb the blow, mutter something uncharitable into your coffee and move on. Ghosting is different. Ghosting replaces the full stop with those three cursed...
Posted by: Benjamin Hiorns
Hiring a copywriter can appear deceptively simple. You read a few samples, check they understand apostrophes, ask whether they’ve written for a business vaguely similar to yours and give the job to whoever used the word...
Posted by: Benjamin Hiorns
The biggest misconception to come out of Cannes this year is that AI is changing creativity. It isn't. What it's really changing is where value sits. For decades, the industry has attached value to execution, production and craft. AI is compressing...
Posted by: Jon Williams
