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Leaders

The Week in Tech

Artist recreates London skyline with newspaper to celebrate new PS4 game In more gaming news, last week a London artist used 100 discarded copies of the Evening Standard to create a 300kg model of the iconic London skyline to celebrate the launch of...

Posted by: Benjamin Hiorns
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Leaders

Rugby continues to dominate campaigns

VCCP London England rugby partner O2 has unveiled its first ever animated campaign, which sees the England Rugby Team turned in to giants through the power of support. Created by VCCP London ahead of the biggest tournament in English Rugby history,...

Posted by: Benjamin Hiorns
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Leaders

The September 2015 Apple Event Highlights

Whilst it might seem a little superfluous to harp on about announcements that have been rumoured to the point of presumed authenticity for months now, any Apple event is big news in the tech community, because there really is no other company like...

Posted by: Benjamin Hiorns
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Leaders

PG Tips gives the Monkey a Vajazzle

I am all for the idea of using a soft toy as an advertising tool. Indeed, I am a proud owner of not only at least 4 supposedly Russian meerkats and a vintage “Flat Eric” (I'm really showing my age here), but even a couple of those...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Amazon is going underground Many of you might have been surprised this last week by a sneaky new app Amazon stealthily dropped onto Android devices (I know I was). What made this particular app so surprising, however, is that you couldn’t download...

Posted by: Benjamin Hiorns
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Leaders

Germany creates the first 3D printed sweets

In the last few years, 3D printing has evolved from a niche concern into a thriving industry, with many previous naysayers in the design community now happily jumping on board the bandwagon with both feet. Not only is it a surprisingly affordable and...

Posted by: Benjamin Hiorns
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Leaders

The Evolution of Google

Google is a company with surprisingly humble origins (it began life back in 1996 as a simple research project) that has evolved in just under 20 years into a global behemoth worth more than $100 billion. Indeed, the word “Google” has...

Posted by: Benjamin Hiorns
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Leaders

Former Apple CEO makes an iPhone for the developing world

Whilst there are now more Android smartphones on the market than there are iPhones, Apple's handset is still arguably the definitive smart device, despite its exorbitant cost. It's this cost, however, that has irked the tech giant's former CEO John...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Buddy is the robot you always wanted Buddy is a crowd-sourced robot that you shouldn't let your kids research, because they'll want one and it's NOT cheap. The Johnny 5/Wall-E hybrid is a family friendly robot helper that has aspirations beyond...

Posted by: Benjamin Hiorns
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Leaders

3D printed Bionic Hand grabs UK Dyson Award

Whilst it might quite heavily resemble the bionic arm set to be worn by Solid Snake in the upcoming Metal Gear Solid 5 (and yes I am BEYOND pumped for next Tuesday), this particular bionic hand hasn’t been designed as an instrument of war, but...

Posted by: Benjamin Hiorns
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Leaders

Dismaland gets an official trailer

Since I reported on Banksy's Disneyland pastiche last week, the art installation-cum theme park in Weston Super Mare has become major international news (seeing American newspapers talking about an abandoned water park in Weston was genuinely surreal...

Posted by: Benjamin Hiorns
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Leaders

The London Design Festival ROCKS

Even though the recorded music industry has been falling into a perpetual tailspin since the advent of the “Free” download (it's not free it's stealing), live music is more popular than ever before. In fact, many acts (even the big ones)...

Posted by: Benjamin Hiorns
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Leaders

A Chinese games console rips off the PS4 and Xbox One

If recent images from China are to be believed, it would appear that after more than a decade of back-biting, exclusivity battles, failed motion control experiments (Playstation Move anyone?) and fanboy wars, that Xbox and Playstation have finally...

Posted by: Benjamin Hiorns
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Leaders

DigitasLBi launch second annual UK NewFront

DigitasLBi announced this week that 2015 will see the biggest ever UK NewFront; the agency's collaborative thought-leadership programme aimed at stimulating creativity within the branded content marketplace. Now in its second year the DigitasLBi UK...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Droga5 Droga5 has announced another promotion within its senior management team, with head of business development Chris Wollen to advance as the agency’s first chief marketing officer, effective immediately. The promotion follows steady...

Posted by: Creativepool Editorial
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Leaders

Inside Banksy's biggest project yet: Welcome to Dismaland

Perhaps against my better judgement, I’ve always been a big Disney fan. Yes I know he was an anti-Semitic slave labourer and I’ve heard things about staff working conditions that have made my bones crease, but I personally hold nothing...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week

Wieden+ Kennedy Portland bring back the Old Spice guys The “Old Spice Guy” spots for the titular aftershave by Wieden + Kennedy has been something of a cultural phenomenon, and with good reason; it's a bloody good idea, it's delightfully...

Posted by: Benjamin Hiorns
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Leaders

There's a new Colonel Sanders in town and he's hilarious

Until this morning, I honestly had no idea that Colonel Sanders didn’t create the now globally ubiquitous KFC brand until he was 65 years old. That’s pretty bloody inspiring if you ask me. My dad’s 63 and his idea of a colossal...

Posted by: Benjamin Hiorns
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Leaders

Your chance to flip the coin at this year’s Rugby World Cup

Whilst I won’t pretend to be a rugby fan (my dad’s always called it “Posh blokes chasing an egg” and in part I’m inclined to agree), I do understand the value of the sport as an advertising commodity, so it’s...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

This man grew an ear on his arm An Australian performance artist who simply goes by the name “Stelarc” (like “Madonna” or “Adele,” but with zero mainstream appeal) has grown an artificial ear on his arm. He...

Posted by: Benjamin Hiorns
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Leaders

Experience a music festival as the Festival Buddy Robot

In my youth (I'm approaching 30 so feel I've just about earned the right to use that phrase) I would typically spend almost every weekend during the summer at a music festival. Sometimes knee-deep in mud and excrement whilst gleefully nodding along...

Posted by: Benjamin Hiorns
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Leaders

The Barbican pushes the boundaries of Virtual Reality

Virtual reality is being heralded as this year's “IN THING,” so it was only a matter of time before the art world got involved in a more cerebral manner. Ever the forward-thinking London institution, The Barbican Centre is preparing a new...

Posted by: Benjamin Hiorns
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Leaders

Tweeting for free beer you say?

There's been a definite resurgence in boutique beer drinking of late thanks in part to the craft beer movement in the US, which has found its way to these shores thanks to ambitious companies such as Brewdog and taking on the notoriously elitist...

Posted by: Creativepool Editorial
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Leaders

Kristofer Ström creates surreal characters on his iPhone

The London offices of CHI & Partners have been given a surreal edge this week with the addition of some incredibly bizarre, and yet oddly beautiful images designed by Swedish artist Kristofer Ström. With a style that brings to mind (for me at...

Posted by: Benjamin Hiorns
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Leaders

How London responds to a Tube Strike

Impero Nothing strikes fear into the heart of London commuter like the prospect of another tube strike, and last Thursday (August 6) the darkness descended once again, sending the city into mild spasms of chaos! However, if there's one thing...

Posted by: Benjamin Hiorns
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Leaders

See the first person riding the Lexus Hoverboard

After months of teasing, the Lexus Hoverboard which the company has been working on alongside creative agency CHI&Partners as part of their “Amazing in Motion” campaign, has finally been unveiled to the public, and it looks unbelievable....

Posted by: Benjamin Hiorns
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Leaders

Ads of the Week

Isobar re-connect families in Japan Isobar have really hit for the heartstrings with their latest campaign for MetLife Insurance in Japan. Based on the idea that “Insurance deepens family bonds,” the “My Dearest Dad and Mom”...

Posted by: Benjamin Hiorns
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Leaders

The Muppets take a selfie with the Blair Witch

I clearly remember my experience watching The Blair Witch Project when it first came out back in 1999. It arrived on the scene around the time my generation were just about starting to “Get” the internet, and the marketing campaign behind it was...

Posted by: Benjamin Hiorns
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Leaders

Is this your great-great-great-grandfather?

The past is a potentially dangerous place in advertising. If you go too far back everything is rife for parody, but if you don’t go back far enough, nostalgia can dilute your message. VCCP Sydney have opened a unique window to the past here,...

Posted by: Benjamin Hiorns
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Leaders

Angry Birds 2 gets bigger, badder, birdier

Whilst it probably won’t go down in history as one of the very best video games of all time, Angry Birds is arguably one of the most important and influential, especially of recent years. Indeed, years before it was dethroned by the godawful...

Posted by: Benjamin Hiorns
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Leaders

Top Ads of the Week

Foster’s make a Good Call on Brad and Dan’s replacement Having officially sent the popular Australian agony aunts Brad and Dan packing in their last campaign, Foster’s finally introduced its new brand campaign by Adam&EveDDB...

Posted by: Benjamin Hiorns
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Job Description: Copywriter

Creative copywriters are employed by agencies both permanently and on a freelance basis to develop advertising concepts. They mainly deliver the words and verbal content that accompanies the visual elements. Agency copywriters usually work in close...

Posted by: Creativepool
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Leaders

Play the new WWE game as the Terminator? Hell yeah.

As he famously promised 30 years ago, Arnold Schwarzenegger is indeed back, and in a big way. This summer saw the release of the latest Terminator movie, which also marked the former California governor's return to the big screen blockbuster scene...

Posted by: Benjamin Hiorns
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Features

Happy 75th birthday! 10 things you didn't know about Bugs Bunny

July 27, 2015 was the 75th birthday of Bugs Bunny, one of the best-known cartoon characters ever created. As suave as Raffles, and as witty as Oscar Wilde, he's a gifted dancer, and famous for his ability to avoid hunters - particularly the lisping...

Posted by: Magnus Shaw

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