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Leaders

The Latest Highlights and Trends in Tech

GoPro get into the drone business GoPro: Karma is Coming Whilst I have yet to jump on the drone bandwagon myself, the immortal child inside me at least understands the appeal (to an extent), and given the ubiquity of GoPro amongst the hobbyist...

Posted by: Benjamin Hiorns
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Leaders

Wieden + Kennedy wants us to give a fuck this Christmas

I've never had a problem with profanity. I believe it was Stephen Fry who said “... “It's now very common to hear people say, 'I'm rather offended by that.' As if that gives them certain rights. It's actually nothing more... than a...

Posted by: Benjamin Hiorns
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Leaders

The Top 5 Ads of the Week: Christmas Special Part 3

Gravity Road – Three As someone with two parents, both of whom have birthdays in the week before Christmas Day, this is one ad I can really relate to. This week, Three launched its festive campaign “Merry Birthday,” to celebrate everyone in...

Posted by: Benjamin Hiorns
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Leaders

NBBJ designs a floating ice rink for the Thames

London and New York are perhaps the two most popular cities for tourists on the planet, and there are countless parallels to be drawn between them. From the underground system and the cultural similarities, to the sheer vastness of the cities...

Posted by: Benjamin Hiorns
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Leaders

Michael Craig-Martin exhibition traces the evolution of the gadget

Since hitting my mid-twenties and discovering the joys of an (albeit limited) disposable income, I've become something of a gadget fiend. Yes readers, I'm one of those insufferable pricks who just has to have the latest gizmo or pointless upgrade,...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights and Trends in Tech

Nintendo confirm their Quality of Life initiative is not dead yet After much speculation to the former, Nintendo president and CEO Tatsumi Kimishima confirmed this week that the company's Quality of Life initiative is still in the works. Kimishima...

Posted by: Benjamin Hiorns
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Leaders

So who was behind those 'prefect' Harry Potter posters?

As an unashamed lover of the Harry Potter books (and movies to a lesser extent), I was one of millions of fans who were largely unwilling to let the franchise go when it climaxed rather spectacularly at in 2011. So whilst J.K Rowling and Warner...

Posted by: Benjamin Hiorns
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Leaders

The Top 5 Ads of the Week

RKCR/Y&R - BBC One In this imaginative new festive ad for BBC One, an unloved sprout rather aptly named Sprout Boy makes friends with a host of BBC stars including Doctor Who, Luther, Mary Berry and Sherlock. The campaign, which includes a TV trail,...

Posted by: Benjamin Hiorns
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Workshop

10 Tips for contacting Agents & Publishers

In a recent article I pulled together 10 Tips for Creative Writing; remember those? Okay. So you’ve followed the tips, come up with some of your own besides, and penned that fantasy novel / autobiography / collection of short stories…...

Posted by: Michelle Collier
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Leaders

Real life Crystal Maze to open in London next year!

Of all the annual Christmas specials, the one that always made my heart sing as a youngster were the Crystal Maze specials, where a group of hapless adults were replaced by a group of equally hapless children. It gave me a giddy thrill to see kids...

Posted by: Benjamin Hiorns
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Leaders

Brandalism advertise the truth in Paris on Black Friday

Sometimes, ads lie. This is a fact, but as an affiliate and propagator of the industry, it's a fact I often attempt to mask with frilly words and subtle humour. It's (more often than not) a comforting and well-intentioned lie, but it's a lie...

Posted by: Benjamin Hiorns
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Workshop

Creative Writing Tips from the experts

They say there’s a novel in all of us… so far I’ve found a dozen short stories and a handful of poems, but I’m working on it. With that in mind, I took a trip to my old haunt Manchester Metropolitan University for the...

Posted by: Michelle Collier
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Leaders

JWT Brazil and Coca-Cola build a bridge for Santa Claus

Despite being something of a notorious scrooge amongst my friends and family, I'm still a sucker for a well executed Christmas campaign, and when it comes to well executed Christmas campaigns, Coca-Cola might very well be the kings. Indeed, it's...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week

Grey London - KOOVS Now this is something truly impressive. Many people balk at the idea of using a music video as advertisement, as they see it as some kind of infringement on artistry. That's largely bollocks though, as I'd argue that any music...

Posted by: Benjamin Hiorns
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Leaders

Introducing the Department Store for the Mind

A new online store has opened, which solely sells products designed for emotional health and well-being, focusing on psychological needs rather than physical ones. The Department Store for the Mind has been created by Sophie Howarth; a teacher,...

Posted by: Creativepool Editorial
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Leaders

The IKEA team explores innovation in their new lab Space 10

As a child, I always loved visiting IKEA, which I promise isn't half as odd as it sounds. Not only were the meatballs simply divine (they appear to have lost a little of their lustre of late though), but the IKEA closest to us featured not only a...

Posted by: Benjamin Hiorns
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Leaders

Dame Helen Mirren leads the quest to save our #ManOnTheMoon

Ageing is an inevitable aspect of life that's very rarely covered in advertising unless it's going for an easy laugh (otherwise known as the “Let's just put a granny on a trampoline and call it a day” syndrome). It could be because...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights & Trends in Tech

B29 and the Royal James Bond garage Ever wanted to be James Bond, only without the espionage, fist fights and gun play? Well then you better either be a very handsome, established british actor (or actress?) in their late 30's, or be a member of the...

Posted by: Benjamin Hiorns
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Leaders

VCCP creates £50 million billing agency with Adconnection acquisition

VCCP has announced the acquisition of independent media agency Adconnection. The business will be fully merged with VCCP’s existing media operation, VCCP Media, creating a combined media capability with billings in excess of £50 million....

Posted by: Benjamin Hiorns
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Leaders

Ads of the Week: Christmas Special

BBH London - KFC Nothing says Christmas quite like fried chicken. OK, maybe that's a bit of a stretch, but if there's one time of year where it's socially acceptable to stuff our faces with fast food, then it's surely the November/December Christmas...

Posted by: Benjamin Hiorns
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Leaders

Morag Myerscough on the mystery behind her colourful tweets

I don't use Twitter, and considering I work in the media, that's actually quite a shocking revelation. At first it was probably something to do with the fact I'm a naturally verbose writer, and bring myself to boil my casual witticisms down into 140...

Posted by: Benjamin Hiorns
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Leaders

The Muppets follow in Sylvester Stallone's footsteps for Warburtons

I love The Muppets. Three of the movies sit easily in my top 50 of all time, “Rainbow Connection” still brings me to tears almost every time I hear it, and I even managed to sit through the woeful display that was “Muppets from...

Posted by: Benjamin Hiorns
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Leaders

Tomb Raider fans left to dangle from a billboard by McCann

Just when you thought video game inspired out of home advertising activations couldn't get more inventive (see my earlier post on Fallout 4's OOH activity HERE), McCann London only go and strap 8 maniacs to a billboard to promote a Tomb Raider game....

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week: Christmas Special

It's that time of year again when brands start milking our emotional connection to Christmas, so here I'll be looking at a few of the more interesting Christmas-themed ads to debut in recent weeks. I won't be featuring the annual John Lewis spot from...

Posted by: Benjamin Hiorns
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Leaders

Fallout 4 launches a pioneering OOH campaign

Yesterday (November 10) Fallout 4 was released to its adoring public and my social life for the next fortnight took a tragic blow. Personally I'm only a few hours in thus far, but I can already quite say it offers everything the series' fans have...

Posted by: Benjamin Hiorns
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Leaders

Abbey Road opens first official retail store

I'll probably never get to record an album at Abbey Road. It's been a dream of mine since the moment I first picked up a guitar almost two decades ago, but I've come to the sad conclusion that this particular dream shall remain unfulfilled. The same...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

MEC MEC has promoted Marc Pearson to the newly created role of managing director of its Performance division, Jason Dormieux, the agency’s joint CEO announced today. His promotion reflects a doubling in size of MEC Performance across both its...

Posted by: Creativepool Editorial
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Leaders

Amazon's bookshop bridges physical and digital worlds

I'll happily admit that it's probably been almost a decade since I last purchased a book from a physical retail outlet. Whilst in my teenage years I'd spent the best part of an afternoon every weekend perusing my local book and record stores for my...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: JWT

Taking horses skiing for Canon The latest instalment of the “Come and See” campaign for Canon from JWT took a range of Canon cameras and some intrepid bearded crew members to Argentina’s mountains to film Franco Moro, the 55-year...

Posted by: Creativepool Editorial
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Leaders

London Transport Museum opens Design Gallery and pop-up shop

The recent history of London is a fascinating one indeed, especially when you factor in how the progress of transportation has transformed the city into a bustling, seemingly endless metropolis. The designs that underlined these changes appeared to...

Posted by: Benjamin Hiorns
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Leaders

Hacking Senses: Project Daedalus see the world through animal's eyes

Whilst VR (which if the media at large is to be believed is going to see something of a grand renaissance in 2016) is pretty exciting for a number of reasons, it also runs the risk of further closing the divide between reality and technology, a...

Posted by: Benjamin Hiorns
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Leaders

Our top Halloween highlights for branded content

Halloween is big business in ad land, more so now than ever before, so every brand and agency under the sun is taking advantage of the seasonal madness by bringing a (temporary) spooky edge to their creative advertising work. Here I'll be examining a...

Posted by: Benjamin Hiorns

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