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The Unsustainable Nature of Crunch Culture

You’ve forgotten what your family looks like. It’s been months of overtime. Leaving the house before they’ve woken up, coming home after they’ve gone to bed. You tell them that ‘it’s expected, and everyone else is doing it’, well aware...

Posted by: Magnopus
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Leaders

Never mind the budgets, here's the Sex Pistols credit card

For an old punk like me, these are bemusing times. The Sex Pistols, those standard-bearers of all things noisy and anarchic, are back in the news. Or, to be more accurate, the graphics produced for them by Jamie Reid, have re-appeared. This should be...

Posted by: Magnus Shaw
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Features

Is it worth it to burn yourself out for that pitch?

Some time ago, I took a few days to read an interesting little book by Bloomberg reporter Jason Schreier, named Blood, Sweat & Pixels. In it, Jason interviewed a number of game studios behind some of the most famous games, learning the crazy and...

Posted by: Antonino Lupo
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Leaders

Rebrand Roundup: From Opera to Gourmet Goat!

Blast - The Wellcome Trust The Wellcome Trust has turned to Blast to communicate “The Crunch,” a new public engagement initiative that promotes good food, health and environmental education in young people. Blast has worked on naming The...

Posted by: Creativepool Editorial
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Inspiration

From freelancing to owning a business and beyond - #MemberSpotlight

In one way or another, freelance designer and creative Hiten Thaker has been in the creative industry for the best part of 20 years. A highly focused and entrepreneurial professional, Hiten has worked for a plethora of high-profile clients and you...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Cookies & Partners - Greenpeace Cookies & Partners has won the pitch for Greenpeace - the most important independent environmental organisation - to create their Christmas communication campaign to recruit new regular donors. The central message is...

Posted by: Creativepool Editorial
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Inspiration

Top 25 most inspiring creative inventions and products of all time

When you look at the history of product design and the greatest innovations of all time, it’s hard to ignore how a large amount of incredibly amazing inventions have all started popping up rather recently. The golden age of innovation and...

Posted by: Antonino Lupo
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Inspiration

Bringing plant-based beats to life through TikTok | #BehindTheBrand

Plant-based snack brand Harvest Snaps and digital creative agency of record Cutwater have teamed together to bring to life a music-driven TikTok branded effect designed for college students throughout the US. The branded effect, entitled “Snap...

Posted by: Creativepool Editorial
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Features

Global creative calendar: December 2020

While 2020 is almost history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...

Posted by: The Darnell Works Agency
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Workshop

How healthy are your freelance business finances?

Working as a freelancer in the creative industry is highly rewarding, but it can also be a daunting process to keep on top of your finances being out on your own. There’s lots to think about including whether the rules of operating as a sole...

Posted by: Creativepool Editorial
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Industry

We’re exhibiting at Connect: London

So - how are your business finances? Do you know how you’re going to make an even greater success of them? Could you be paying less in tax? And what about those bits you just wish someone else could take care of, so you could get back to doing what...

Posted by: Crunch
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Workshop

Our Biggest Build to Date: Behind the Scenes of Amy.com

12 months, 79 spreadsheets, 85.6GB worth of page designs, 90 design templates, 682.75 hours of coding, 137 Google Hangouts and four flights across 34,000 kilometers later and Amys.com was born. Find out how we did it here. This post reflects on our...

Posted by: Superrb
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Leaders

Kellogg's attempt to beat the banker

Kellogg's were recently announced as the new official sponsors of the popular Chanel 4 game show “Deal or No Deal.” The popular cereal brand have chosen to use the opportunity to promote their All-Bran range of cereals, which has recently been...

Posted by: Creativepool Editorial
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Inspiration

2021's most inspiring Graphic Design trends

If you thought 2020 was a chaos, you clearly haven’t seen what graphic design might have in store for 2021. After such an unbelievable year (in good and bad terms), we can all expect designers to bear the marks of 2020 for quite some time,...

Posted by: Antonino Lupo
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Workshop

Humanising the redundancy process

It would be easy in an economic environment like this to lay the blame for all redundancies on the 'credit crunch' but I believe that there are other reasons why some of these redundancies are taking place. In prosperous times creative businesses are...

Posted by: Creativepool
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Inspiration

The Colour Trends you'll see everywhere in 2021

Here’s to a colourful year. The year of health panic is hopefully about to end, but it's quite possible that 2021 will still have room for the creative world to reflect on lockdown experiences. If you thought 2020 was quite chaotic in terms of...

Posted by: Antonino Lupo
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Leaders

#GettingToKnow Buttermilk Founder, Jamie Ray

Tell us a bit about your role! Is there a “typical” day? My day is anything but typical. When we founded the business, my time was spent on client-facing activity and project management. Fast forward 7 years, and now that we have scaled...

Posted by: Creativepool Editorial
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Inspiration

Owning the lick with Cutwater and Hartz | #BehindTheIdea

For this week’s behind the idea feature, we’re focusing on a playful little campaign from leading pet care brand Hartz and their creative and media agency of record, Cutwater for Delectables, the wet cat treats. The "Deliciously...

Posted by: Creativepool Editorial
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Inspiration

Mapping the (in)equity of space in New York | #BehindTheIdea

Last year, BUCK worked with Transportation Alternatives to bring attention to Spatial Equity NYC, a new tool created with MIT's Norman B. Leventhal Center for Advanced Urbanism to map the (in)equity of space and how it impacts our health,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Karmarama Karmarama is further bolstering its creative department with the appointment of six new creatives and the promotion of Creative Director Dickie Connell to the new role of Deputy Executive Creative Director. Connell joined the agency five...

Posted by: Creativepool Editorial
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Features

Best brand evolutions and what we can learn from them

Last year was one of change for many players in the creative industries. From brands to agencies and creative services providers, the entire creative sector was forced to adapt or die, embracing new technologies and adopting solutions to ensure...

Posted by: Antonino Lupo
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Inspiration

#MemberSpotlight on freelance animator Peter Shaw

How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...

Posted by: Creativepool Editorial
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Features

Global creative calendar: December 2021

While 2021 is almost history, I hope you are ready, willing, and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...

Posted by: The Darnell Works Agency
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Inspiration

Behind the life of a gaming concept artist | #MemberSpotlight

Miguel Nogueira loves research. He lives for research when he works on his beautiful artworks, and in another life, he would probably have been a traveller around the world - seeking knowledge and wisdom far and wide. For those who are less adept at...

Posted by: Creativepool Editorial
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Leaders

All the ads of Super Bowl 53: The food

Now that the dust has settled after the New England Patriots won a record sixth Super Bowl in Atlanta on Sunday, it’s time to judge who won brand bowl in 2019. While it wasn’t a vintage year for football on the field, the ads typically...

Posted by: Creativepool Editorial
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Workshop

How to Survive the January Self Assessment Rush

Everyone knows that preparing and filing your annual Self Assessment return is stressful. Between grappling with HMRC’s rules, putting together your evidence of income and allowances and racing against the 31st January deadline, it can feel like an...

Posted by: Crunch
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Leaders

Connect: London 2018 - what a week!

Creativepool held its annual Connect: London festival at Boiler House, Old Truman Brewery last week with two days of inspiring talks, workshops and networking events for the creative industry. The packed programme saw the action take place across...

Posted by: Creativepool
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Leaders

Top 10 Ads of the Week: Hodor holds the door at KFC and other stories

BBH - KFC With the new series of Game Of Thrones just a couple of weeks away, MindsEye director Ben Taylor steps forward to help you relive one of the most heartbreaking scenes from the show. Working through BBH London, the spot sees Hodor (played...

Posted by: Creativepool Editorial
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Leaders

Nike celebrate 30th Air Max Day in typically bombastic style

In 2014, Air Max Day was introduced by Nike to celebrate the Air Max and its vast history. It falls on March 26th every year, but this year was a particularly special one, as the Air Max officially turned 30, and to mark this auspicious occasion,...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

Posted by: Benjamin Hiorns

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