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Displaying 145 - 180 of 1009 results

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Inspiration

Transforming Pentawards into a creative canvas for change | #BehindTheBrand

In 2020, Vault49 Co-Founder John Glasgow was invited to speak at the Pentawards Festival and joined the international awards jury. At the beginning of 2023, John was appointed Co-President of the jury, and the Vault49 team was asked to be Pentawards'...

Posted by: Creativepool Editorial
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Inspiration

Dogs Trust celebrates "Ground Dog Day" | #BehindTheIdea

“Ground Dog Day” aims to reframe Dogs Trust as a charity that supports owners and their dogs through all stages of life. With the charity receiving an alarming 1,000 calls a week from worried owners who feel like they have no choice but...

Posted by: Creativepool Editorial
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Inspiration

M&S make a serious style statement | #BehindTheIdea

January marked the end of Future Publishing and M&S’s four-month campaign titled, ‘Make a Style Statement.’ Running since September 2022, the campaign built on the retailer’s already high brand awareness with a strategic approach to raising...

Posted by: Creativepool Editorial
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Inspiration

Outvertising rewrites the past for a more inclusive future | #BehindTheIdea

To underline just how far we have come and have yet to travel as far as inclusivity in advertising is concerned, the LGBTQIA+ advocacy group quite cleverly called Outvertising, recently unveiled a major campaign to coincide with LGBT History Month....

Posted by: Creativepool Editorial
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Inspiration

Legends apparel inspires everyone to find their calling | #BehindTheBrand

Los Angeles based apparel brand Legends, owned by celebrities including Quavo, Baker Mayfield and Matt Barnes, has revealed a new brand positioning and identity that focuses on harnessing the power of sport and culture to inspire everyone to find...

Posted by: Creativepool Editorial
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Inspiration

You are your own worst enemy in new Bulk campaign | #BehindTheIdea

With the start of 2023 just behind us and new year’s resolutions in full swing, consumers are looking for brands like Bulk to help them along their fitness journey. Through the launch of the new campaign, Initials was tasked with helping Bulk...

Posted by: Creativepool Editorial
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Workshop

Avon ask us to embrace our power | #BehindTheBrand

Avon’s refreshed brand created in partnership with Wunderman Thompson UK showcases ‘Embrace your Power’, a new global platform, visual identity, creative approach and integrated campaign. For over 135 years, Avon has stood for...

Posted by: Creativepool Editorial
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Inspiration

Reed challenge us to Love Mondays | #BehindTheIdea

The Reed Group , the UK’s leading recruitment and careers provider, has launched a brand-new TV ad as part of its long standing ‘Love Mondays’ campaign to help Brits find a job they’ll love in 2023. The cheerful ad depicts a...

Posted by: Creativepool Editorial
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Features

Top 5 best management software platforms for creatives

Whether you are working for yourself or managing a team, planning a long-term project can be a daunting prospect. Fortunately, in 2023, there’s plenty of technology available to help alleviate the stress of project management. Project...

Posted by: Creativepool Editorial
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Inspiration

St Luke’s help us climb towards our financial dreams | #BehindTheIdea

St Luke’s has kicked off its first work for credit app, TotallyMoney with a TV & Online campaign that demonstrates how with the right guidance and support, people can climb higher and reach their goals. Recent TotallyMoney research found that...

Posted by: Creativepool Editorial
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Inspiration

Reinventing what Heinz means to consumers | #BehindTheBrand

Kraft Heinz is a brand synonymous with two cupboard staples: beans and ketchup. Yet, the 150-year-old company is keen not to rest on its laurels and sees innovation as a core part of its business. The strategic design firm, Designit, worked with...

Posted by: Creativepool Editorial
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Inspiration

Bringing a dose of love to the exchange game | #BehindTheBrand

Last month, Chromatic Brands launched a new online marketplace brand, including name, brand strategy, brand identity and campaign. Created on the promise ‘The exchange you’ll love’ the Onro brand is brought to life using...

Posted by: Creativepool Editorial
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Inspiration

Simplifying Starbucks for 2023 | #BehindTheBrand

Last month, Starbucks debuted a new look for its ready-to-drink portfolio in partnership with global brand transformation company Landor & Fitch following a two-year creative collaboration. Starbucks identified an opportunity based on consumer...

Posted by: Creativepool Editorial
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Inspiration

Fanta scare the public silly at Piccadilly Circus | #BehindTheIdea

For this weeks behind the idea feature, we’re turning back the clock to Halloween last year when Fanta took over Piccadilly Circus with a unique and scarily silly Halloween experience that made the public the star of their own horror film on...

Posted by: Creativepool Editorial
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Inspiration

The children’s book made with AI in a weekend – is it creative?

At what point does a genuinely interesting experiment become an “affront to artists everywhere?” That’s the question I shall aim to answer over the next 500 or so words. It’s a quandary that revealed itself to me when perusing...

Posted by: Benjamin Hiorns
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Inspiration

Talking is healing campaign supports FGM survivors | #BehindTheIdea

Earlier this year, Leeds Health and Care Partnership, on behalf of NHS West Yorkshire Integrated Care Board released a health campaign to raise awareness around the illegal practice of female genital mutilation (FGM). The campaign aimed to encourage...

Posted by: Creativepool Editorial
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Inspiration

Sending love to the Tin Man this Christmas | #BehindTheIdea

An Post, Ireland’s national postal service, launched a magical new creative campaign this year to demonstrates the importance of sending love to your nearest and dearest this Christmas. Taking inspiration from ‘The Wonderful Wizard of...

Posted by: Creativepool Editorial
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Inspiration

Dipping an OREO into marmite with style | #BehindTheIdea

OREO has launched a new campaign celebrating all the different and playful ways people eat the iconic cookie and encouraging them to share their quirky rituals and pairings. Highlighting the unique ways UK consumers enjoy their OREO cookies, the...

Posted by: Creativepool Editorial
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Inspiration

Bringing the Isle of Man into the digital age | #BehindTheBrand

Branding agency Lantern recently created a new campaign and brand refresh for Digital Isle of Man, showcasing the island as a centre of digital innovation. Brought on to bring the community lifestyle and natural landscape of the island to life,...

Posted by: Creativepool Editorial
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Inspiration

Samsung and the world’s first folding billboard | #BehindTheIdea

Samsung recently announced the launch of its folding billboard OOH campaign, created by Iris, to drive awareness around the release of its new Galaxy Z Flip4 , and the entire Samsung foldables range. This is the first billboard - used by a...

Posted by: Creativepool Editorial
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Inspiration

A bold new identity for smart shopping brand Instacart | #BehindTheBrand

Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s...

Posted by: Creativepool Editorial
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Inspiration

Three headstrong people share their stories | #BehindTheIdea

A trans activist, a rapper and a comedian talk openly and frankly about their life, inspirations, achievements, challenges, and why their hair is such a huge part of their headstrong personality. All while getting their haircut in Bed Head’s...

Posted by: Creativepool Editorial
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Features

Best NFT markets 2022 - The top 3 to watch

After releasing the first non-fungible tokens (so-called NFT) the world of cryptocurrency but also art are not the same. It completely changed how we look at pieces of art, collectibles, and many popular culture assets, like investments or memes on...

Posted by: Creativepool Partner

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