Displaying 73 - 108 of 5036 results
Ogilvy & Mather own Cannes. Again On the final evening of the Cannes Lions 2015 last week, Ogilvy & Mather was crowned as Network of the Year for the fourth year in a row. Highlights of Ogilvy & Mather's Cannes Lions 2016 included 1 Titanium Lion -...
Posted by: Creativepool Editorial
U2 frontman and enthusiastic philanthropist, Bono, has teamed up with a host of celebrity friends and well-wishers in a film highlighting the Ebola epidemic. The film was launched on Wednesday (November 19) alongside the Ebola Response Tracker on the...
Posted by: Benjamin Hiorns
Some of the richest people in the world are being urged on social media to show that they “Give a crap” about clean water by WaterAid, the international charity that transforms “Millions of lives every year with clean water, safe...
Posted by: Benjamin Hiorns
After much speculation, Nick Simons has been officially named as managing director at Droga5's London office, only with a rather falling caveat; that he will only be serving in the interim, whilst another CEO is scouted and vetted, indeed, Simons...
Posted by: Benjamin Hiorns
by Magnus Shaw There is much to like about charity advertising. Freed from the constraints of pack-shots and multi-buys, agencies have the chance to show off their creative chops and tell real human stories - often quite brilliantly. One only has to...
Posted by: Creativepool
Even if you don’t technically know what a meme is, chances are you have a good dozen or so of them living rent-free in your brain right now. They are, in essence, pop culture templates that exist to spread opinions as relatable jokes and at a...
Posted by: Benjamin Hiorns
Welcome to our “Behind the Brand” series, where we delve into the stories behind the most compelling brand transformations. Today, we have the pleasure of speaking with David Thompson, the Creative Director at Turner Duckworth’s...
Posted by: Creativepool Editorial
In an era of ubiquitous digital connectivity and in the wake of a transformative pandemic, the creative industry has been revolutionised by the rise of remote work. Once anchored to physical offices, creative professionals now find themselves...
Posted by: Benjamin Hiorns
Purpose-driven brands are proving that businesses can be a force for good, while changing consumer behaviour and unsettling the incumbents. Our Brand Strategist, James, tells us more. In a world that’s rapidly changing and constantly...
Posted by: Better
As the alcohol-free category evolves beyond simple 0.0 versions of our favourite tipples, what are the stories that look set to stick? WEEKDAY DRINKING The ‘less but better’ moderation mindset is premiumising the alcohol space with...
Posted by: B&B Studio
This week, we sat down with Martin MacConnol, Founder and CEO at the Covent Garden-based creative agency Wardour. How was your company born and where are you based? We began life as a content marketing agency on Wardour Street, Soho, in 1996 - the...
Posted by: Creativepool Editorial
How did you get into the industry? After Uni, I worked a bit as an editorial illustrator for some sports magazines in Milan, when illustrators were still painting with brushes on paper - but was not the ideal scenario for me as I have always been...
Posted by: Creativepool Editorial
Imagine a world where learning isn't confined to the four walls of a classroom or the pages of a textbook. Where boundless knowledge awaits, just a simple scan away. In today's dynamic educational landscape, QR codes are transforming this vision into...
Posted by: Creativepool Partner
2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...
Posted by: Benjamin Hiorns
UK businesses have been warned to look out for ten red flags when engaging with a digital marketing consultancy, such as guaranteed results, lack of transparency, a focus on vanity metrics and more. Despite current economic challenges, the first...
Posted by: outbloom
How did you get into the industry? After completing my Art & Design studies at the Durban University of Technology, I dived with youthful enthusiasm into my first attempt at illustrating a children’s book, written (dutifully) by my mother back...
Posted by: Creativepool Editorial
Be honest, how many of your creative colleagues and friends do you think are struggling right now with their mental health? If I asked myself that question, I’d probably have to answer more than half, myself included. On paper, that reads like...
Posted by: Benjamin Hiorns
In recent years, social media controversy has become a potent tool in the arsenal of modern marketing strategies. Companies, influencers, and even public figures have utilized controversial content to grab attention, generate engagement, and boost...
Posted by: Benjamin Hiorns
As Twitter's instantly recognisable blue bird has spread its wings, to make way for the platform's new X logo and branding, Natalia Kaczmarek, Senior Digital Content Creator at Whiteoaks International, asks if Twitter's move to X a smart one and if...
Posted by: Creativepool Editorial
By Pete Sayburn, CEO of Studiospace, a matchmaking platform for senior marketers looking to hire agencies. It's always fascinating to see how a new platform is used and, as a CEO, I've witnessed some interesting responses to the astronomical growth...
Posted by: Creativepool Editorial
In the vast realm of technology and innovation, one company has consistently stood out for its ability to captivate the world with its unique and defiantly iconic approach to branding: Apple. From its humble beginnings in a Californian garage and...
Posted by: Benjamin Hiorns
Hill+Knowlton Strategies is a global public relations consulting company, with over 80 offices in more than 40 countries that aims to “deliver deep sector knowledge and public relations expertise to solve complex communications...
Posted by: Creativepool Editorial
Ben Ducker, Executive Creative Director at Journey Further, offers valuable insights for brands seeking to captivate audiences effectively and deliver powerful creative whilst managing tighter budgets and highlights the importance of data-driven...
Posted by: Creativepool Editorial
A year since launching their first ever Pasta Sauce that was ‘Ridiculously Late’ to the market (but ‘Ridiculously Good’), Kraft Heinz New Ventures announces one of the most unexpected partnerships of the year. Household...
Posted by: Creativepool Editorial
Interview with ICONIC founder, James Kirkham How was your company born and where are you based? ICONIC is a London based agency, launched just last year, but it feels like it has a much longer history, with its roots in my previous agency, holler,...
Posted by: Creativepool Editorial
For this week’s behind the idea feature, we’re focusing on a playful little campaign from leading pet care brand Hartz and their creative and media agency of record, Cutwater for Delectables, the wet cat treats. The "Deliciously...
Posted by: Creativepool Editorial
By the end of 2024, third-party tracking will no longer exist, bringing fundamental changes to advertising. Without access to browser and device data, marketers are challenged with finding other means to engage with customers, deliver great customer...
Posted by: Creativepool Editorial
Design used to feel optional in tech, something to be sprinkled on at the end. Now, leading companies like Apple, Uber and TikTok rely on design and designers to identify new ideas and help users accomplish their goals - whether looking for their...
Posted by: Creativepool Editorial
This summer, General Electric (GE) announced the future brand identities for the planned separation of its portfolio of healthcare, energy, and aviation businesses into three independent public companies. The decision to separate the businesses,...
Posted by: Creativepool Editorial
The video games industry is comparable to other industries, but also entirely unique. Video games can draw huge fan bases, in the same way popular football teams can. But they also offer individually unique experiences, that can take you on a...
Posted by: Creativepool Editorial
In ‘hold the front page’ news, the pundits on BBC Radio 4 offered that the race to choose this country’s next leader might well be decided by an electorate whose primary source of news - and so opinion - is still newspapers. That...
Posted by: Richard
“From my earliest days in the crib, I longed for nothing more than to look at pictures and draw them.” These are the words of this week’s Member Spotlight honouree, Izabel Ciesinska, an illustrator who might very well have been born...
Posted by: Creativepool Editorial
A new survey has found that two thirds of us would not feel comfortable raising a mental or emotional wellbeing issue with our employers and one third are offered no physical or emotional wellbeing support whilst in work. This is especially...
Posted by: Creativepool Editorial
I was just explaining to my 10 year old son about how, when I was his age, if you missed an episode of Doctor Who, you missed it. I mean, it was gone, you’d literally missed it. You couldn’t catch up, you couldn’t buy the DVD, you...
Posted by: Tony Pipes
A 3D artist from Manchester, Alex Hindle divides his time between 3D character modelling for animation, 3D design and visualisation projects and animation work. From an early age, creating characters has always been a passion for him and that much...
Posted by: Creativepool Editorial
Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...
Posted by: Creativepool Editorial
