Displaying 73 - 108 of 1135 results
Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...
Posted by: Dawn Creative
The creative industries offer some of the most fulfilling yet rewarding careers going. I should know, having worked within them now for nearly 20 years. However, while a creative career can be deeply rewarding, it can come with some unique pressures...
Posted by: Benjamin Hiorns
Team GB is the external facing brand owned and managed by the British Olympic Association. 100% commercially funded, its primary role is to unite, organise and prepare athletes from all Olympic sports, disciplines, and governing bodies as they...
Posted by: Creativepool Editorial
For this week’s spotlight, we spoke to OJ Deady, Co-founder and Managing Partner at TwelveAM, a premium content production agency connecting brands and audiences through immersive, high-quality content that gets to the heart of modern culture...
Posted by: Creativepool Editorial
By Claire Blyth, host of ‘My Life in Design’ podcast and founder and managing partner of brand design PR specialist Red Setter When I launched the ‘My Life in Design’ podcast last summer, the aim was to speak to some of the...
Posted by: Red Setter
For most people, fonts are not something to spend a lot of time considering. Yes, most of us have a perfectly rational hatred for comic sans but aside from that, a font is surely little more than an afterthought for a designer, right? Not at...
Posted by: Benjamin Hiorns
Sophie Morice is a creative with a passion for sustainability and a brand associate at Reckitt - owner of household names such as Air Wick, Vanish and Finish Of Generation Z - a generation that shows the most concern for the planet’s wellbeing...
Posted by: Creativepool Editorial
For many businesses, choosing a branding agency might be one of the most profound decisions to consider. Not only will this agency help define how the world views your business but how it views itself. They will help transform your business into a...
Posted by: Creativepool Editorial
The average brand spends millions of dollars on marketing every year. For the big global brands, it's billions. "Half my advertising spend is wasted; the trouble is, I don't know which half" - US retail magnate John Wanamaker (1838-1922). These...
Posted by: Matt Batten
Just a few short years ago, QR codes were still seen as a novelty. We now live, however, in a society where over 90% of us own and use a smartphone and have access to the technology. With those sobering numbers, any advertiser would surely be...
Posted by: Benjamin Hiorns
I consider myself more a realist than a royalist but that doesn’t mean the Platinum Jubilee has completely passed me by. I mean, as a freelancer I’m not getting any time off and the constant TV coverage is started to frustrate me even...
Posted by: Benjamin Hiorns
WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...
Posted by: Matt Batten
December is a bit like the Valentine’s Day of freelancing - a chance to show appreciation to your significant clients for everything they’ve done for you since you first met. This may involve sending freelance holiday cards, gifts and...
Posted by: Antonino Lupo
Paulo Pampolin proves that, sometimes, the best things in life do happen by accident. When Paulo was 26, he met a photographer in São Paulo who taught him much about the art of photography. It wasn't planned. It wasn't a case of spending years...
Posted by: Creativepool Editorial
In the UK, mental health problems affect approximately 25% of the population every year. That is nearly 17 million people every single year. If it is true that advertising can be a driver for positive change, like all things creativity, it is our...
Posted by: Antonino Lupo
Creative Partner at BBD Perfect Storm Cory Eisentraut loves social projects. Work and cases in which communities and fans interact straight with the brands, building meaningful moments and connections that are meant to leave a lasting impression...
Posted by: Creativepool Editorial
Barbara Gibson is a collage illustrator. You don't see many of those around, and it's certainly a quirky style the one she has. All her graphic designs feel quite unique, and the more you look at them, the more you love them. It works kind of like an...
Posted by: Creativepool Editorial
Freelancers (like you) are increasingly becoming an integral part of the modern business environment. Technology and collaboration tools allow people to work from anywhere and communicate with anyone, at any time, all over the world. And online...
Posted by: OpenText Hightail
Brexit: the PR disaster that simply won’t go away. Heads have rolled, reputations have been severely tarnished, promises have been made and broken, and all the while the UK public has been left scratching its proverbial head trying to work out...
Posted by: Creativepool Editorial
The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...
Posted by: Shutterstock
Around six months ago I had a serious brain injury, caused by a softball hitting me like a sledgehammer between the eyes. Dealing with the fractured skull, broken nose and 31 stitches was one thing, but the long-term result has been more subtle, yet...
Posted by: JSR Content
There’s no doubt about it that creative agencies love to win awards. If you have the budget and the resources, entering and winning awards should form part of your overall new business process,. It’s a great way to raise the profile of...
Posted by: Lucy Snell
This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...
Posted by: Benjamin Hiorns
It may seem unlikely, but people on the autistic spectrum have been an integral part of the creative industry for decades, without the industry necessary knowing that. Thinking differently is not only a mantra but also a characteristic that is valued...
Posted by: Alex Shifrin
April Fools Day is an event that's perfect for modern media, given the potential for wide reaching mayhem and confusion. With the world currently a place where the unbelievable and the borderline satirical appears to hit the headlines on a daily...
Posted by: Benjamin Hiorns
Global children’s charity Theirworld has launched an ambitious campaign, created by The Partners in collaboration with other WPP agencies Kantar Added Value, Kantar Futures, MEC and VML, to expose the hidden values and behavioural codes of gender...
Posted by: Creativepool Editorial
In the modern world, we’re bombarded by images: the average person is exposed to as many as 5,000 adverts every day. That’s one advert every 11.52 seconds. How do you make imagery stand out from an endless flood of data? This is the...
Posted by: Saddington Baynes
J. Walter Thompson London - HSBC The latest HSBC UK campaign by J. Walter Thompson London aims to demonstrate how HSBC’s products and services keep its customers moving onwards with their lives. The four specific offerings are: a one day...
Posted by: Benjamin Hiorns
Halloween is a holiday that, until recently, barely registered in the UK. Whilst many of us have fond memories of trick or treating in our youth, and there's always the tendency to stick a few scary movies on whenever the end of October rolls around,...
Posted by: Benjamin Hiorns
The leaves are turning a rusty shade of green and there’s very definitely a chill in the air which can only mean one thing: Autumn’s here. And so, after a summer of veritable freedom, we’re all heading back to our desks, ready to knuckle down...
Posted by: Kate Lewin
Supple Studio - D.R.A.W Recruitment Supple Studio has designed an identity system for D.R.A.W. Recruitment based around an interlocking “D” device and the strap line “The Art of the Perfect Fit.” The new company was formed...
Posted by: Creativepool Editorial
In a genuinely quite pithy piece of work that was no doubt created in order to cash in on the excitement surrounding the latest season of Game of Thrones and its game-changing final episodes, Indian digital agency Chimp&z has figured out who each...
Posted by: Benjamin Hiorns
Venturethree has designed an “Irreverent” multimedia campaign for the upcoming EU Referendum, aimed to encourage young voters to remain in the European union. #VOTIN is a campaign set up by Britain Stronger In Europe, the official cross...
Posted by: Creativepool Editorial
Celebrity sells. It’s a marketing device that can be traced back to the 1760s when Josiah Wedgewood used Royal endorsements to create an aura around his pottery and make the Wedgewood name famous. Later, author Mark Twain licensed his name to...
Posted by: Creativepool Editorial
It's been one hell of a year, so boiling it all down into a few humble little articles is no easy task. But we're going to try. This year we expanded our horizons a little bit, encompassing the entire creative spectrum, and as such, these lists will...
Posted by: Creativepool Editorial
Black Friday isn't a real thing. At least it wasn't until recently, but in recent years it appears to have become one of the most successful American imports since Breaking Bad. Thankfully the droves of rapid shoppers largely migrated online this...
Posted by: Creativepool Editorial