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Leaders

Top Hires of the Week

Y&R London Y&R London has appointed Katie Lee, currently MD at Sunshine, as its new Managing Director to bring further experience and dynamism to the business. The appointment is the first major management hiring by Paul Lawson since he joined as...

Posted by: Creativepool Editorial
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Leaders

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Creativepool Editorial
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Leaders

What happens when you blow the doors open?

Picfair is a revolutionary combination of experiments that might just change an entire industry. The first experiment is in openness. Image licensing has been a closed door for decades - despite living through the biggest proliferation of images in...

Posted by: Picfair
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Leaders

Top 10 Ads of the Week

Sell! Sell! - Racing Post Sell! Sell! has teamed up with Gas & Electric director Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post. The quirky spots highlight the formidable expertise behind the brand that is the...

Posted by: Creativepool Editorial
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Leaders

Beatboxing carollers deliver alcohol to your door with Deliveroo

Beatboxing carollers remixed classic Christmas songs to spread the festive cheer as part of the launch of a new alcohol home delivery service across the UK from thebar.com and Deliveroo. Launching in London last week, those first to use the service...

Posted by: Creativepool Editorial
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Inspiration

Creativepool City Guides: First stop, Berlin

Our new City Guides feature is the guidebook you never asked for but always wanted. Conventional travel guides are all good, but they don't really offer you the opportunity to immerse yourself in a city's creative heart. We're changing all that, by...

Posted by: Kate Lewin
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Leaders

Top 10 Hires of the Week

Cheil London Cheil London has boosted its creative offering by hiring award-winning creative director Russell Schaller as Creative Director of Film. Schaller joins the agency from Havas Worldwide London where he served as Creative Director. He will...

Posted by: Creativepool Editorial
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Leaders

Hollywood comes to Cannes Lions for 2016

Cannes Lions has confirmed a show-stopping roster of star speakers set to keep the red carpet firmly in place outside the Palais des Festivals. Some of Hollywood’s most famous faces will unite with industry stars to share insights and...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Wieden+Kennedy

Sparking Brilliance Spark Brilliance ft. Blaise Matuidi Wieden+Kennedy Amsterdam unveiled two new campaigns for Nike's “Spark Brilliance” global football positioning recently. The brand's believes that brilliant football is contagious,...

Posted by: Creativepool Editorial
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Leaders

MIT Students win Elon Musk's SpaceX Hyperloop design competition

A team from MIT has won an ambitious competition to design a levitating travel capsule for the Hyperloop; billionaire Tesla Motors entrepreneur Elon Musk's futuristic, high-speed transport network. MIT's design was announced as the winner of the...

Posted by: Creativepool Editorial
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Leaders

Mark Zuckerberg wants to be Iron Man

When you think of Mark Zuckerberg, you don't automatically think of Iron Man. Indeed, the only thing the Facebook CEO has in common with Tony Stark is his vast fortune, but he does have the means to create his very own digital butler. Yes, the JARVIS...

Posted by: Benjamin Hiorns
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Leaders

The Week in Design

Price Philip Designers Prize set to return in 2016 The Prince Philip Designers Prize, which was run by the Design Council from 1959 to 2011, is set to return next year. The annual prize will now be run by the Chartered Society of Designers, which...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week

BBH New York - Playstation The latest edition of the Star Wars Saga, The Force Awakens, won't hit cinema screens until December 17 in the UK, but the marketing frenzy has begun already. Toys have hit already hit store shelves, and the final official...

Posted by: Creativepool Editorial
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Leaders

The Week in Advertising

VCCP – O2 Priority “Waggy Tails” VCCP recently launched its latest work for O2 Priority this week, which once again stars the delightful ginger cat that thinks it's a dog. The spot takes the form of one long tracking shot, following people...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

72andSunny Amsterdam 72andSunny Amsterdam made another exciting announcement this week, appointing Stuart Harkness as its new Executive Creative Director, partnering with Carlo Cavallone. Formerly a Creative Director at Wieden + Kennedy London and...

Posted by: Creativepool Editorial
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Leaders

David Beckham sells Singapore mega casino

The Las Vegas Sands Corporation has unveiled its latest advertising campaign starring global footballing legend and English national hero David Beckham for two of its Asian properties; The Venetian Macao and Marina Bay Sands. This is the first global...

Posted by: Creativepool Editorial
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Leaders

Weekend campaign roundup

The year has only just begun, and many brands and agencies are using the fresh start of 2015 to launch new campaigns. Here we'll be looking at a few of the most interesting that caught our attention over the weekend. Confused.com BRIAN the Robot is...

Posted by: Creativepool Editorial
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Leaders

Richmond International take to the seas in style

The Richmond International design consultancy has created the interior designs for the gigantic P&O cruise ship Britannia, marking the first time one consultancy has taken care of every single interior design duty for a cruise ship, from the cabins...

Posted by: Creativepool Editorial
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Leaders

WPP pencil in a big year

WPP certainly appear to be stepping into 2015 with both feet forward! Firstly, it's been suggested that WPP might be considering a £2 billion purchase of Tesco's Dunnhumby data division. This would mark yet another major technology purchase for...

Posted by: Creativepool Editorial
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Leaders

Sainsbury's Christmas ad: the bad taste of festive chocolate?

Ah, advent! The gateway to Christmas! Today is the day when millions of children all over the country are opening the first window on their advent calendars and devouring that first overpriced and possibly over-wrapped square of chocolate - assuming...

Posted by: Ashley Morrison
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Workshop

The marketing opportunities most airports are missing

10. Travelators You know travelators, those flattened escalators that serve as moving pavements. Well, it’s not unusual to find static print ads along their route, but I’m suggesting the actual moving steps would be ideal ambient media....

Posted by: Magnus Shaw
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Leaders

Mika Hakkinen Encourages Golf Fans To Join The Pact

The global company Diageo is the leader in beverage alcohol with an wide collection of brands across spirits, beer and wine categories; brands such as Johnnie Walker, Crown Royal, Smirnoff, Captain Morgan, Baileys and Guinness. Johnnie Walker, the...

Posted by: Creativepool
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Features

WCRS Creative Director. Get to know Billy Faithfull.

What's the story behind you joining WCRS? Ross Neil and I got our break at HHCL in the last days of a truly great and innovative agency. A collection of original people who didn't quite fit in elsewhere in the industry. We’ve always been...

Posted by: House 337
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Inspiration

CP Loves...Gerry Anderson. The movie director that never was.

by John Fountain When I was a young lad one of my greatest joys was screened on ITV on Saturday mornings. It was an action-packed TV production with high-octane plots, daring dos and heroics that young boys, raised on a diet of Bobby Moore, Scooby...

Posted by: Creativepool
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Workshop

Opinions - Mange tout, Rodney, mange tout

by Ashley Morrison Hello from the Cote d'Azur, playground of the rich and famous and home to the wealthiest of the wealthy. Monaco itself boasts the world's highest GDP per capita (for that, read everyone earns shed loads) and, as a by-product,...

Posted by: Creativepool
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Leaders

How to nail your brand's purpose

Purpose is a buzzword we've heard quite a lot in recent years. To some it's just a nice-to-have, a pleasant addition to the mission of your brand and a good complement for your products. For others, purpose is something else. It is direction,...

Posted by: Creativepool Editorial
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Inspiration

Channel 4 name change and rebrand for General Election #BehindTheBrand

For this year’s UK General Election, Channel 4 sought to create a campaign that would not only resonate with its audience but encourage people to get out and vote. Whether it worked or not is debatable, given the generally poor voter turnout...

Posted by: Creativepool Editorial
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Inspiration

The Luxury Report: The State of the Industry in 2023 and Beyond

Every year, as Q4 draws to a close, we scan the luxury futurescape for up-and-coming markets and macro trends that we believe expose the crucial spaces top brands need to innovate within over the coming year and well into the PCE (post-COVID era). A...

Posted by: Matter Of Form
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Inspiration

Life in the living room: Why TV still matters in 2019

- By Rhiannon Murphy, head of TV at the7stars - Television, or at least our relationship with it, has changed. Over the past 20 years we’ve gone from celebrating the launch of a fifth terrestrial channel on our TV screens in the UK to...

Posted by: Creativepool Editorial

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