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Leaders

Vodafone take on Virgin in broadband and TV wars

Vodafone is set to take on Virgin and Sky, using its business fibre network and BT Openreach infrastructure. The announcement follows a period of significant growth for the telecoms company, who nudged up their full-year core earnings forecast to...

Posted by: Benjamin Hiorns
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Features

Take your pick. Why consumer choice is not always a good thing.

Social media is currently the marketing Holy Grail. Formerly sceptical clients are now convinced that, properly leveraged, Facebook and twitter will open up a treasure trove of commerce. Against this backdrop, Dutch airline KLM is offering its...

Posted by: Creativepool
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Leaders

Barber & Osgerby take 2015 London Design Medal

Every year, the London Design Festival descends upon the capital and brings the design community to life. For the last 9 years, the festival has also brought with it the London Design Medal, an accolade that has become remarkably important when...

Posted by: Creativepool Editorial
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Leaders

AMV BBDO take the playground to the streets

A clever new outdoor campaign from AMV BBDO for the V&A Museum of Childhood reimagines the Tower Hamlets borough in London's east end as one gigantic playground. Running throughout this week, the campaign promotes the museum which houses a vast...

Posted by: Creativepool Editorial
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Leaders

Amazon take the Kindle to India

Amazon are launching its first campaign in India for the Kindle Paperwhite, with the aim of finally making e-reading acceptable in India. The campaign from Leo Burnett agency Orchard Advertising, focuses on a 3-minute digital film called...

Posted by: Benjamin Hiorns
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Leaders

When not choosing us is the biggest risk you can take...

I came across a post from Richard Shotton (it's here) discussing Rory Sutherland's recent piece on how perhaps agencies are missing a trick in the pitch process by selling only the positive and not the negative (and I noted the often fierce reaction...

Posted by: Whistlejacket
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Workshop

Give them a word and they'll take a page

Make no mistake: your writing is worth money. But should you ever work for free? As much as it’s a milestone, you probably can’t remember the exact moment you first got a positive response from an application. But rest assured, at some...

Posted by: Ant O'Neill
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Leaders

Take a trip through the brain with IKEA and Sonos

Fancy an explorative journey through the brain? Then look no further than IKEA and Sonos’ new immersive experience about to land in London. The Sound Affect is a one-of-a-kind event that will allow you to discover how sound impacts your...

Posted by: Creativepool Editorial
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Leaders

How to take your webinars global

Companies have always struggled with scaling their marketing beyond their own region or country, and in a global marketplace, that means lost revenue. On Tuesday, November 13, at 11am PT, attend Taking Your Webinars Global and learn best practices...

Posted by: Creativepool Editorial
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Workshop

Take My Advice: Don’t give unwanted advice

My topic this week was going to be “how to write an ebook”, for no other good reason than I’ve been asked to write two in the space of a few weeks. Although I know what I’m doing, I thought it might be interesting to pop onto...

Posted by: Ashley Morrison
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Leaders

Deutsch take over the Grammys with a little help from Gwen Stefani

Whilst many might consider the Grammys to be little more than a back-slapping exercise for the US recording industry's biggest money-makers that celebrates numbers sold over genuine artistry (much like our own Brit Awards), it can't be denied the...

Posted by: Creativepool Editorial
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Leaders

RBS take the caps off for subtle rebrand

OK, so it's a rebrand potentially so minor that few will even notice it, but considering the size of the brand in question we thought it pertinent to mention the transformation about to occur to the Royal Bank of Scotland. The bank, which recently...

Posted by: Creativepool Editorial
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Leaders

Adidas take Marc Jacobs to court

Adidas has accused world-famous fashion designer Marc Jacobs of designing a “Confusingly similar imitation” of its now iconic three-stripe motif. The sports brand filed a suit against the American designer's Marc Jacobs International company last...

Posted by: Creativepool Editorial
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Leaders

Ogilvy PR take home 13 EAME SABRE Awards at the 10th annual ceremony

At the 10th annual EMEA SABRE Awards, which were held in London on Tuesday night, Ogilvy Public Relations capped off an award filled evening by being officially named the Holmes Report Pan-EMEA Consultancy of the Year 2014. As well as this...

Posted by: Benjamin Hiorns
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Leaders

Wieden + Kennedy take Weight Watchers account from McCann Erickson

Though world renowned weight loss brand Weight Watchers have been with McCann Erickson New York for seven years now, it was announced late last week that their advertising business will now be covered by Widen + Kennedy, the independently owned,...

Posted by: Benjamin Hiorns
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Leaders

Time Out launches daily ‘best of the city’ briefings on Amazon Alexa

Leading global media and entertainment brand Time Out has teamed up with Amazon to launch the Time Out Flash Briefings skill for Amazon Alexa. These are the first daily briefings about the three best things to do in NYC, LA, Chicago and London -...

Posted by: Creativepool Editorial
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Leaders

Time Out Creates Eye-Opening Experiences for the Coca-Cola London Eye

Time Out has curated and created an eight-week event series, taking London’s best experiences from the pages of its website and magazine to the sky. Working closely with The Story Lab and Vizeum, the ‘Time Out’s Eye-Openers’ campaign is built...

Posted by: Time Out Group
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Inspiration

In an age of mistrust, out-of-home inspires confidence

It’s not news that public trust in the news media has declined in recent times, fueled in no small part by accusations of fake news and data privacy across social media. As a result, public confidence in social media is eroding. According to...

Posted by: Posterscope
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Leaders

Frontier lager kicks off summer partnership with Time Out London

Fuller’s craft lager brand, Frontier, recently revealed the details of its summer 2017 partnership with Time Out London, set up by media agency UM London. The new partnership combines Frontier’s core passion points of music, food and...

Posted by: Creativepool Editorial
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Features

It’s okay if you don’t want that six-figure freelance life

‘How I became a six-figure freelancer’. ‘The reality of being a six-figure freelancer’. And perhaps the worst of all: ‘Here’s exactly what I do every day to earn six figures as a freelancer’. You’ve...

Posted by: Antonino Lupo
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Features

How Luxury Brands Can Stand Out in 2024 #PurposeMonth

The past two years have seen the luxury market expand exponentially, and market predictions suggest that this year will be no different. McKinsey forecasts the luxury goods market to increase by 2-4% in 2024, propelled by digital innovation,...

Posted by: Shoreditch Design Studio
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Features

Is it worth it to burn yourself out for that pitch?

Some time ago, I took a few days to read an interesting little book by Bloomberg reporter Jason Schreier, named Blood, Sweat & Pixels. In it, Jason interviewed a number of game studios behind some of the most famous games, learning the crazy and...

Posted by: Antonino Lupo
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Leaders

Filtered Night Out For £15 million

Smirnoff has launched its newest campaign ‘Smirnoff Double Side’, with a 3D movie experience at Silverbird Cinemas in Accra Mall. The campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles. It...

Posted by: Creativepool

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