Displaying 541 - 576 of 585 results
With almost 1,000 items of clothing going to landfill every thirty seconds in the UK alone, it’s undeniable that fashion waste is hurting our planet. This is because the conversation is always centred around the new clothes we covet, rather...
Posted by: Benjamin Hiorns
Sexual innuendo continues to be a favourite tool of advertisers for a simple reason - it works and it’s usually effortlessly funny. Such is the case in this spot by Procter & Gamble’s multi-agency shop Woven (with teams from Grey),...
Posted by: Creativepool Editorial
Heineken has launched a new global campaign, “Cheers to All”, with a light-hearted view on the stereotypes that are associated with ordering certain drinks. Through the light-hearted film, which shows men and women being served the wrong...
Posted by: Creativepool Editorial
The Open University, the UK’s largest academic institution, recently launched a campaign to inspire people to harness their ambition through education and achieve life-changing results with the university’s flexible offering. The...
Posted by: Creativepool Editorial
A powerful campaign from TBWA\Helsinki for iconic Finnish media brand Demi features powerful images of young people looking in the mirror and seeing things they think should be improved in their reflection. Problems with self-esteem and...
Posted by: Creativepool Editorial
For their latest campaign for Electric Ireland, ROTHCO quite literally looked to the stars for inspiration. What they came back with was an incredibly bold and emotionally powerful concept - what does Ireland look like from space? They managed to...
Posted by: Creativepool Editorial
Great Guns director Cassandra Brooksbank recently reunited with coffee design company Fellow for a myth-busting new campaign. Inspired by Fellow’s too-good-to-be-true Old Brew Grinder, this retro film references such iconic conspiracy theories...
Posted by: Creativepool Editorial
GoCompare is a brand that has become synonymous with a certain character that has proven polarising (to say the least) amongst British TV viewers. When Wynne Evans first burst onto the scene towards the end of 2009 as Gio Compario, nobody could...
Posted by: Creativepool Editorial
The HALO Trust, the anti-landmine charity supported by Princess Diana and now championed by her son Prince Harry, launched a stark online Christmas campaign this week to remind parents of the dire reality facing children in Yemen. The campaign,...
Posted by: Benjamin Hiorns
Last month, Penguin Random House collaborated with London-based studio Anyways Creative to create the ‘Books Make Us Better’ campaign to promote the joy of reading by gifting books at Christmas. The campaign aims to appeal to readers of...
Posted by: Creativepool Editorial
With the festive season in full swing (nine days and counting), Toyota debuted its 2019 holiday spot last week as part of an ambitious and heartfelt campaign featuring genuine military service members returning home to their families for Christmas....
Posted by: Benjamin Hiorns
Last week, Pringles unveiled a rather unique gaming headset that doubles as an automatic Pringles dispenser. Whilst it might sound on the surface like some form of particularly creative torture, this bizarre invention was actually dreamt up by Grey...
Posted by: Creativepool Editorial
Pritam Biswas, of The Commas, is the artist behind the design of Speechless, a pocket-guide to public speaking and effective communication that was launched last year. If you work in the creative industries and have ever been at a loss for words...
Posted by: Creativepool Editorial
Health and welfare charity Leonard Cheshire’s film Actually, I Can aims to inspire people to get involved with its volunteering activities through a powerful story about a disabled man called Charlie. Created by 3angrymen Productions, it...
Posted by: Creativepool Editorial
The Rugby World Cup is in full swing with the quarter finals taking place this weekend and the host nation, Japan, flying. But long before a ball was kicked - five years ago, in fact - a plan to rebrand World Rugby was devised which included a new...
Posted by: Creativepool Editorial
Last week, everyone's favourite building block LEGO launched its first brand campaign in 30 years with an ad which has received 2.5 million views on YouTube and counting. Rebuild the World was thought up by French creative agency BETC Paris and...
Posted by: Creativepool Editorial
Header image: Mike Perkins At the time of writing, Creativepool is now home to well over 270,000 creatives, with 20,000 companies using the platform to find talent from across the globe. If you are a member on the platform, standing out among so...
Posted by: Michael Tomes
Whether you own a small business just starting out, are a large one looking to cut costs or a freelancer on a budget, there is one common crucial factor in succeeding or going under - and that’s saving on overhead. This can be an...
Posted by:
French agency We Are Social has created a series of logos based on the concept of creative teams being superheroes. To celebrate the talent, passion and superpowers that go into some of advertising’s most indispensable job titles, the...
Posted by: Creativepool Editorial
The evian babies are back in a new campaign through BETC Paris that sees more cute characters return to revive its Live Young ethos. In a world of constant swiping, notifications and social media updates, the lead ad (bottom) reminds us of...
Posted by: Creativepool Editorial
It’s been a busy week for French clothing brand Lacoste and its creative agency BETC Paris. As well as launching the second instalment of its Save Our Species campaign for Biological Diversity Day, it released a new ad capturing the deep...
Posted by: Creativepool Editorial
Coca-Cola launched a campaign to mark a new strategic partnership with the Premier League last week positioning the beverage and sport as things that bring people together. Alec Mellor, marketing manager at the brand, offers insight into the...
Posted by: Creativepool Editorial
Artificial intelligence (AI) is accelerating the pace of many industries - and the creative fields are no exception. While there is still a stigma of fear towards AI in some sections, the majority are beginning to see the positive impact the tech is...
Posted by: Lobster
Brainstorming, coming up with ideas, and literally getting paid to think are the best parts of our jobs as creatives. In advertising, group brainstorming is the most efficient and effective way to solve a client's problem and, in this video, I...
Posted by: Kevin Forister
Ford's smart window lets blind passengers enjoy the landscape Ford has developed a new “haptic visual language” that allows blind people to experience the view through a car window. The “Feel the View” smart window captures...
Posted by: Creativepool Editorial
Becoming a freelance designer (or any kind of freelance) is not an easy decision to make. It’s pretty tough actually. You give up on things like having a fixed salary, paid vacations and stability in your financial life that some people love. But...
Posted by: Fernando Ifran
The new YouTube Red original series "Ryan Hansen Solves Crimes on Television*" had its global premiere on Oct. 25... and that asterisk in the title is packed with meaning: When it appears, viewers can look for some extended explanation along the...
Posted by: The Darnell Works Agency
Originality is overrated. It's common to think that in order to be cutting-edge, to be at the top of your game and foremost in your field, you need to be original. But in reality, this just isn't true. You can have something completely original and...
Posted by: Like Digital
Once upon a time there was a briefing with expectations, assets and a budget. The team met, brainstormed, scratched their heads , planned, created and finally the child was born. The presentation to the client was good - the powerpoint presentation...
Posted by: Andre Felix
Oh for Pete’s sake!!! Did you know that over the course of the last ten years the average attention span has dropped from 12 minutes to a short 3 to 5 minutes and it keeps dropping every year. It is worth talking into consideration in the last...
Posted by: Peter Stylianou
Benoit Berger and Nathalie Kapagiannidi are the creative duo behind Say What Studio. The pair mix vintage styles with modern designs to create super fresh typography, art direction and design from their Paris studio. We asked them about their unique...
Posted by: Kate Lewin
I’ve often thought one of the hardest things to do is to come up with a genuinely engaging infomercial. To turn something rather dull that people “really should” watch and listen to into something interesting and/or entertaining...
Posted by: Ashley Morrison
Rufus Leonard - ODEON ODEON, the European cinema chain, has been given a glamorous brand revamp courtesy of Rufus Leonard, all based around the franchises iconic “O” motif, which the design consultancy have said they have aimed to...
Posted by: Benjamin Hiorns
The return of Winston Wolf This week, Direct Line launched the next stage in its popular campaign featuring Harvey Keitel as Winston Wolf from the cult classic Tarantino film Pulp Fiction. This time, the spot focuses on the insurance company's...
Posted by: Creativepool Editorial
Creative copywriters are employed by agencies both permanently and on a freelance basis to develop advertising concepts. They mainly deliver the words and verbal content that accompanies the visual elements. Agency copywriters usually work in close...
Posted by: Creativepool
Generally speaking, staircases are more about the destination than the journey, little more than a convenient way of getting from A to B. London-based designer Paul Cocksedge, however, was inspired by the concept of taking a simple spiral staircase...
Posted by: Benjamin Hiorns
