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Displaying 37 - 72 of 334 results
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Inspiration
T&Pm explain the dreamy process behind the new Lexus campaign #BehindTheIdea
The new Rise To It campaign from Lexus will be the flagship platform for Lexus UK’s upcoming tennis ventures, which celebrate the brand’s partnerships with Sky Sports Tennis, LTA and the ATP tour. To learn more about the campaign, I...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_31087.jpg)
Inspiration
Flavor and Another Country’s Epochal, Multi-Sensory Designs Honor Peak Commercial Artistry for 2024 AICP Week and AICP Awards Programs
NEW YORK, CHICAGO, and DETROIT – Following the spectacular premieres of the AICP Show: The Art & Technique of the Commercial, the AICP Next Awards, and the AICP Post Awards at The Museum of Modern Art, the talents from Cutters Studios and its...
Posted by: The Darnell Works Agency![*](https://creativepool.com/files/magazine/images/title/_30470.jpg)
Features
How brands can survive ‘cancellation’ #CancelCulture #Uncancelling
There are few words as cutting and divisive in 2024 as “cancelled.” It’s a term you’d once only have heard in relation to your favourite TV series or perhaps an unwise Amazon order but today, it’s something that happens...
Posted by: Benjamin Hiorns![*](https://creativepool.com/files/magazine/images/title/_30035.jpg)
Features
Is Kim Kardashian a business genius or just really really famous?
Whether you love her, love to hate her, or are somewhere in the middle, there's no denying that Kim Kardashian is one of the most influential and successful women of our time. With an estimated net worth of over $1 billion, she's built an empire that...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_29573.jpg)
Features
10 of the Most Disastrous Media Campaign Misfires of All Time #MediaMonth
Media campaigns are designed to provoke attention, raise awareness, and build momentum around a cause, product, or event. The general consensus behind most media campaigns is the bigger, bolder and more colourful they are, the stickier they should...
Posted by: Benjamin Hiorns![*](https://creativepool.com/files/magazine/images/title/_29126.jpg)
Inspiration
Demonstrating the reality of life without choice and reframing the meaning of ‘pro-life’ #BehindTheIdea
A new campaign aims to demonstrate the reality of life without choice and to reframe the meaning of ‘pro-life’ by targeting those who support restricting reproductive healthcare options. ‘Made by Choice’ is the work of...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_28649.jpg)
Industry
Appropriation in the Age of AI Art: The Ethics of Sampling and Borrowing in the Digital Era
Artistic appropriation, the practice of borrowing or recontextualizing existing images or ideas in new works of art, has a long and controversial history. From Marcel Duchamp's "readymades" to Andy Warhol's pop art, artists have long been fascinated...
Posted by: Peter Stylianou![*](https://creativepool.com/files/magazine/images/title/_27912.jpg)
Inspiration
Flicker, Flash & Flare - Is TikTok right for every brand?
TikTok is one of today’s fastest growing apps. It dominates the social media sphere. For anyone over the age of 30 (just kidding), it’s an innovative and free-to-use app which lets users produce bite-sized content. Its latest genius...
Posted by: BrandOpus![*](https://creativepool.com/files/magazine/images/title/_27884.jpg)
Workshop
Why good agencies shouldn’t fear recession
“The marriage of imaginative flair for business creativity and the diligent application of process is a match made in heaven to drive growth.” It’s no secret that the UK economy is in deep trouble. A botched mini-budget, consequent...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_26710.jpg)
Features
Can a name change save a bad brand?
I have something of a conflicted personal history with Hermes. My long-suffering other half is a serial online shopper - one of many habits that blossomed over lockdown - so our local delivery driver has become a familiar face over the last two...
Posted by: Benjamin Hiorns![*](https://creativepool.com/files/magazine/images/title/_25864.jpg)
Inspiration
Dreams and football with Bronze winner Wunderman Thompson | #AnnualSpotlight
The Annual 2021 winners have been revealed, unveiling some of the most exciting projects and companies in the history of Creativepool. Following a challenging year for the industry, a lot of the award-winning work was focused on inspiration and...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_25588.jpg)
Inspiration
Top 25 most inspiring creative inventions and products of all time
When you look at the history of product design and the greatest innovations of all time, it’s hard to ignore how a large amount of incredibly amazing inventions have all started popping up rather recently. The golden age of innovation and...
Posted by: Antonino Lupo![*](https://creativepool.com/files/magazine/images/title/_24925.jpg)
Industry
How to choose a design agency
Design is a fundamental pillar of the creative journey. Whether you’re a retail brand looking to stand out from the herd, a startup trying to cultivate some kind of identity or an agency looking for something special to pull your latest...
Posted by: Benjamin Hiorns![*](https://creativepool.com/files/magazine/images/title/_24670.jpg)
Inspiration
Balancing distinction with familiarity - #MemberSpotlight
Have you ever heard of a no-waste designer? Creative Director of Misfit Creative Pete Brady might be a first. Pete believes that everything in design must have a purpose. There is no room for wasted space, no way that any part of a design may be...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_24438.jpg)
Features
What Trump’s social media ban means for the future of the Internet
President Biden may want the US to make a fresh start but he knows, as we all do, that Trump’s term will continue to be a stubborn stain on the red, white, and blue for years to come. A term that began with a promise to stop ‘American...
Posted by: Mary Keane Dawson![*](https://creativepool.com/files/magazine/images/title/_24124.jpg)
Leaders
Why your work environment matters – With Group CEO Russ Lidstone
"Life is too short to work with people you don't like or respect." Russ Lidstone grew up in a small fishing town in Devon. Not many can easily get out of that life. To an extent, your roots and background are exactly what defines you, and it's not...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_23831.jpg)
Features
Rishi Sunak Strikes Again
If there is one MP that has arguably benefitted from the COVID-19 pandemic (at least as far as political capital is concerned), it’s Rishi Sunak. This is a man who, at the start of the year, was only really known to those of us that watch...
Posted by: Benjamin Hiorns![*](https://creativepool.com/files/magazine/images/title/_23255.jpg)
Features
What will happen to Consumer Trust in a post-COVID world?
Remember the Cambridge Analytica breach in 2018? Also known as the greatest scandal in Facebook's history, loud enough to send dear Mark straight to the Supreme Court. It doesn't matter that he was confronted by people who clearly didn't know how...
Posted by: Antonino Lupo![*](https://creativepool.com/files/magazine/images/title/_23047.jpg)
Leaders
Who owns the future of sport?
When it comes to engaging the fans of the future, some sporting organisations and sponsors could be doing more. Imagination's Creative Strategist, Alex Beazley-Long, discusses below. A changing landscape In the past, sports organisations did not...
Posted by: Imagination![*](https://creativepool.com/files/magazine/images/title/_22652.jpg)
Inspiration
This corporate folk kit might be the only useful corporate Christmas gift
Last Christmas (though it was only a few short weeks ago, of course), Lithuania-based design agency FOLK created an alternative to boring Christmas corporate gifts known as the “Corporate Folk Kit.” This kit was gifted to their partners...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_22288.jpg)
Leaders
The rise of sports fans that don’t care about sports
From Cristiano Ronaldo’s own fashion line CR7 to David Beckham’s now iconic partnership with Calvin Klein, athletes have long occupied a central position in the cultural zeitgeist. The combination of athletic prowess and celebrity status...
Posted by: Brandpie![*](https://creativepool.com/files/magazine/images/title/_22266.jpg)
Leaders
What PR lessons can we learn from Brexit?
Brexit: the PR disaster that simply won’t go away. Heads have rolled, reputations have been severely tarnished, promises have been made and broken, and all the while the UK public has been left scratching its proverbial head trying to work out...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_22254.jpg)
Leaders
The power of sport in brand activism
Throughout history, athletes have operated in the sphere of public good. From Mohammad Ali resisting the Vietnam War draft, Billie Jean King playing the now infamous 'Battle of the Sexes' match to promote women’s equality, or Colin Kaepernick...
Posted by: Brandpie![*](https://creativepool.com/files/magazine/images/title/_22118.jpg)
Inspiration
Company Spotlight: The house style of AKQA Casa
“It’s like living in an amazing house with your best friends,” say Diego Machado and Hugo Veiga, executive creative directors at AKQA São Paulo, about what it’s like to work at their studio known as 'AKQA Casa'. The...
Posted by: Ryan Watson![*](https://creativepool.com/files/magazine/images/title/_21462.jpg)
Leaders
Mobile World Congress 2019: A virgin's view
As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...
Posted by: Matt Box![*](https://creativepool.com/files/magazine/images/title/_20196.jpg)
Leaders
Ads of the Week: Misty marines, spicy grandparents, Julia Roberts smiling (again) and other stores
WCRS - Royal Marines Commandos The Royal Navy has launched a new recruitment campaign for the UK’s world renowned amphibious force, the Royal Marines Commandos. The campaign gives new meaning to the Royal Marines’ long running line...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_20168.jpg)
Leaders
Ads of the Week: Mama's gonna knock you out, the first driver, universal language of food and more...
R/GA New York - Mercedes-Benz R/GA New York’s latest spot for Mercedes-Benz takes a look back at the brand’s past for inspiration. The agency highlights the anniversary of the first ever long-distance drive, carried out by Bertha Benz,...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_20097.jpg)
Leaders
Account Wins of the Week
Snap LDN - Good Hemp SNAP London has been appointed lead creative agency for Good Hemp and will be working on the immediate launch of their new chilled milk product into key retailers. Good Hemp was founded by Glynis Murray and Henry Braham in 1998,...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_19913.jpg)
Leaders
#techtuesday: Harry Potter coding kits, 3D-printed guns and other stories
Creativity, code and magic with Kano’s Harry Potter Coding Kit Kano, a company best-known for its build-it-yourself computers and coding kits, has launched a new tool teaching kids and adults to code through the magical world of Harry Potter....
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_19000.jpg)
Leaders
Account Wins of the Week
Manning Gottlieb OMD - The UK Government The UK Government has awarded its media-buying contract to Manning Gottlieb OMD in a four-year deal worth up to £600m that aims to “set the global standard for transparency.” The new...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_18992.jpg)
Leaders
#techtuesday: Adaptive gaming, fire-alarm wallpaper, Apple's keyboard woes and more
Microsoft launches adaptive Xbox controller for gamers with disabilities Microsoft has revealed a video game controller designed specifically for people with limited mobility. The Xbox Adaptive Controller, which will go on sale later this year, can...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_18164.jpg)
Leaders
Top Hires of the Week
Cake/Havas London Havas UK’s creative agency Havas London and sport and entertainment agency Cake have bolstered their creative, digital and production teams with three significant, senior hires. Patrick Cahill joins Havas London from...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_18137.jpg)
Leaders
Ads of the Week: Tomb raiders, pawtraits, pancakes days and other stories
Grey London - Lucozade Energy Lucozade Energy is partnering with the new Tomb Raider film for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency’s new “Energy Beats...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_17492.jpg)
Leaders
Ads of the Week: Owen Wilson speaks Oreo, Roger Federer masters pasta and other stories
Buzzman - Oreo “Do you speak Oreo?” If not, the new ambassador of America’s favourite cookie will soon convert you. To kick off the new year, Oreo is set to conquer France and Belgium with its new brand platform. An alluring...
Posted by: Creativepool Editorial![*](https://creativepool.com/files/magazine/images/title/_17253.jpg)
Leaders
Top Hires of the Week
CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...
Posted by: Creativepool Editorial