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Leaders

VR & AI - The Next Generation Of Immersive Content

Opinion by Sol Rogers, CEO & Founder, REWIND AI is everywhere in the media at the moment, but it’s all quite confusing. What does artificial intelligence actually mean? What’s the difference between a chatbot, AI interfaces, Siri and the...

Posted by: Magnopus
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Leaders

Advertisers show growing appetite for in-house agency services

Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to a new ISBA study. The study reveals that external agencies are...

Posted by: Sharon Whale
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Leaders

Top Hires of the Week

DDB Worldwide Omnicom Group President and CEO John Wren has announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately....

Posted by: Creativepool Editorial
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Leaders

Annual 2018 judging panel announced!

Top level creatives and marketers from agencies and brands around the world make up the judging panel for the Creativepool Annual 2018 - a celebration of the heroes behind the industry’s creative output. The judging panel, made up of 185...

Posted by: Creativepool
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Features

All Eyes On You - Visuals That Work

Brand Licensing Europe 2017, a B2B trade exposition for licensing professionals, recently achieved impressive delegate numbers of over seven thousand, five hundred visitors; an increase in four percent in comparison to 2016, and an eleven percent...

Posted by: Phil Michael
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Leaders

Five reasons to choose creativity with Annual 2018

This year, the Annual 2018 asks you to choose creativity, fresh thinking, groundbreaking initiative and innovation in the face of mundane processes of everyday life. Together, we can make 2018 a year of creativity, success, and celebration. Here...

Posted by: Creativepool
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Inspiration

Ad Trends 2018: An uncertain industry in a state of flux

When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

M&C Saatchi M&C Saatchi has appointed Kate Bosomworth as its new Chief Marketing Officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi. Appointed to the Board of Sport England in 2013, Bosomworth has been...

Posted by: Creativepool Editorial
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Leaders

Ogilvy and Gentleman Scholar Help Lenovo(TM) Bring Gaming to Life

NEW YORK and HOLLYWOOD – A cinematic new animated trailer for Lenovo's Legion brand is debuting online and in targeted media outlets all around the world this week. The project was conceived by creatives at Ogilvy & Mather New York in partnership...

Posted by: The Darnell Works Agency
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Leaders

#wheredesignmeets #materials

From traditional ceramics to cutting-edge 3D printing technology, designjunction2017 is set to be the platform for innovative product design this September. In this week's newsletter, we take a look at six of our brands from the 2017 line-up who...

Posted by: designjunction
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Industry

London Design Fair 2017: Curating the Curators

From 21st-24th September 2017, the London Design Fair will once more host the largest collection of international exhibitions, designers, brands, country pavilions and galleries, set in one dynamic location during the London Design Festival....

Posted by: London Design Fair
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Leaders

Creative Opinions: Adland insiders on the Publicis Cannes Lions pullout

The news that Publicis Groupe was pulling out of Cannes Lions next year (and all other awards shows in kind for the next 12 months) was quite comfortably one of the biggest stories of the festival this year. The fact that they are doing so supposedly...

Posted by: Creativepool Editorial
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Industry

There’s More Time to Enter The Lovies!

Missed the Final Entry Deadline for the 7th Annual Lovie Awards? Not to worry: By popular demand, the deadline has been extended to Friday, 28 July. You’re proud of the work you’ve created this year, so give it the chance to be...

Posted by: The Lovie Awards
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Leaders

Rebrand Roundup: Southbank Centre, Bibendum and other stories

North - Southbank Centre North has designed a new visual identity for London cultural institution, the Southbank Centre, to give it a more “consistent” and less “complex” brand. Southbank Centre, based in Lambeth, is...

Posted by: Creativepool Editorial
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Leaders

The top 5 big announcements from Apple's WWDC17

Some major changes are coming to Apple's software according to CEO Tim Cook, who shared details with the tech community and the world at large this Monday at the annual Worldwide Developers Conference. There are also a few big hardware refreshes on...

Posted by: Creativepool Editorial
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Leaders

DogPay Lets Your Dog Do The Shopping For You

When it comes to shopping, owners and dogs don’t often have the chance to do it together. But OgilvyOne and Purina’s Bakers brand have teamed up to put reality on hold for one day and make it possible for dogs to go shopping. Introducing...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Havas Media - Beats by Dre Apple-owned headphones brand Beats by Dre has picked Havas Media to handle its media planning and buying across EMEA. Havas Media won the business after a competitive pitch againstOMD and the7stars. The media account...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Hoot Comedy Tom Bazeley, (second from left) former CEO of M&C Saatchi, is rejoining the world of production and IP to become chief executive of Hoot Comedy, a comedy production company he helped set up five years ago. He will rejoin Hoot Comedy this...

Posted by: Creativepool Editorial
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Inspiration

Book Review: The Secret of Successful Advertising?

I must admit to being slightly addicted to books about how people are persuaded to buy things. Yet the very preponderance of such books indicates that there are very many competing opinions and theories of 'How we decide’ (also the title of one...

Posted by: Steve Osborne
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Leaders

The UK Busts the Gender Pay Gap Wide Open

Thousands of employers will publish their gender pay gap figures for the first time from today (April 6), helping break the glass ceiling and create a more modern workforce. The UK is one of the first countries in the world to require gender pay gap...

Posted by: Creativepool Editorial
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Leaders

How AI is changing the fashion industry

Of all the terms that spring to mind when we talk about the fashion industry’s upward trajectory, ‘deep learning’ and ‘big data’ probably aren’t the first to come to mind. Behind glitzy exteriors though, these...

Posted by: Kate Lewin
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Inspiration

Inside the Mind of Guilherme Jahara, CCO at F.biz

Guilherme Jahara has been Chief Creative Officer at São Paulo’s F.biz since January 2014, a position he took on with more than 20 years' experience in the industry already under his belt. Guilherme's resume is a rather dazzling affair -...

Posted by: Kate Lewin
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Leaders

Havas joins list of names pulling ads from YouTube

There was a great deal on internet chatter over the weekend regarding brands (both major and minor) pulling their ads from YouTube following the revelations from the ongoing investigation from The Times, which found that ads from brands including...

Posted by: Benjamin Hiorns
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Leaders

Dispatch: A better world through creativity at Design Indaba Festival

A cast of the world’s best creative minds shared inimitable inspiration, new perspectives and universal solutions through an uplifting selection of activations, live performances, music and exhibitions at Design Indaba Festival last week. The...

Posted by: Kate Lewin

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