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Design

Introducing HolaBrief.com, a better way to create design briefs

A lot happened since my last post talking about my branding process. I started new projects with clients I already had which made me realise how much they trust me. I met new people willing to start new collaborations. I also received (and declined)...

Posted by: Fernando Ifran
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Advice

Every Creative Process needs feedback.

When you are working in a creative process and wants to reassure that you are heading in the right direction, asking for feedback is one of the fastest ways to know that you’re on to something. But asking for input can come at a high price unless...

Posted by: Maksimilian Kallhed
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Features

Making assumptions. Is the creative recruitment process broken?

A friend of mine applied for a job last month. He's a talented creative professional with many years' experience in the advertising and media industries. Currently in demand as an independent consultant, he didn't apply out of necessity or...

Posted by: Magnus Shaw
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Advice

Humanising the redundancy process

It would be easy in an economic environment like this to lay the blame for all redundancies on the 'credit crunch' but I believe that there are other reasons why some of these redundancies are taking place. In prosperous times creative businesses are...

Posted by: Creativepool
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Inspiration

Trailblazers: Freddy Taylor has got a Trump card

After pissing off a new neighbour during a flat warming party in 2015, Freddy Taylor serendipitously landed his current position as Art Director at Wieden + Kennedy. We chatted to him about why it feels like home... Tell us about how you started out...

Posted by: Kate Lewin
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Inspiration

Creative Crowdsourcing from Creative Communities

Creativepool's Creative Solutions Director, Heather Deacon, led a session at Advertising Week Europe last month to discuss the what, why, how, and when of sourcing creative from professional communities via crowdsourcing platforms and open ideation...

Posted by: Heather Deacon
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Inspiration

Trailblazers: Maximum creative output at Bureau Mirko Borsche

On a mission to spark imagination and educate, Mirko Borsche and his team take part in conferences, panels and seminars, give lectures and workshops at universities, and frequently exhibit in art exhibitions to challenge themselves and others to...

Posted by: Kate Lewin
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Design

Zeitguised launches dedicated Foam Studio commercial arm

Zeitguised is a German design studio that produce amazing hyper-real animation and CGI and have worked with some of the worlds biggest brands and broadcasters producing highly-stylised films and graphics, including: Absolut, Adobe IBM, Mercedes Benz,...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

Adam&Eve/DDB - Sky Mobile The soon-to-launch Sky Mobile service has appointed Adam & Eve/DDB to handle digital and social duties after a competitive pitch that took place over the summer. Sky Mobile will launch later this year, and sees the media...

Posted by: Creativepool Editorial
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Advertising

Top Account Wins and Acquisitions of the Week

Yard - ROX Jewellery retailer ROX has selected technical marketing agency Yard to manage digital marketing for the rox.co.uk domain, commencing this month, with the project covering search, content, conversion rate optimisation and analytics. Yard...

Posted by: Creativepool Editorial
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Advertising

Anheuser-Busch InBev launch media agency review

American brewing giant Anheuser-Busch InBev has recently announced an agency review of their US media, an account with an estimated ad spending of $600 million! This is the latest in a series of reviews launched globally by the brewer, including a...

Posted by: Benjamin Hiorns
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Advice

The Importance of Building a Relationship with your Recruiter

Build a relationship with your recruiter to ensure that you are well placed to take advantage of the job opportunities they find. We explain why it’s important for us to have a good working partnership with our candidates and how our candidates...

Posted by: Source
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Inspiration

The design agency boss that went back to design school

By John Fountain Here’s a widely sweeping statement but in the main I think it’s true: Creative people are not so fond of training. Think about it. I bet most designers, illustrators and art workers are self-taught on the Mac. In fact...

Posted by: Creativepool
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Advice

Job Description: Footwear Designer.

Footwear designers come up with creative and practical ideas for shoes and other footwear. Job Description, salaries and benefits Footwear designers come up with creative and practical designs for shoes and other footwear. The footwear market...

Posted by: Creativepool
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Inspiration

Member Spotlight: Flipping the script with copywriter Vikki Ross

Brand and tone of voice specialist Vikki Ross didn’t take your average route into copywriting but has carved out a successful career by going off script. “I’m from the school of Work Your Arse Off,” she says. “I did...

Posted by: Creativepool Editorial
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Features

Unicorns of retail: How upstart D2C brands are changing the game

Direct-to-consumer (D2C) retailers are fast gaining ground in an overcrowded market at a time when high street retail’s woes are only deepening. As iconic brands like Barney’s and Victoria’s Secret struggle in the US and Mothercare...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Crushing deadlines for the Financial Conduct Authority

Remember when Hollywood actor and former California governor Arnold Schwarzenegger had to self-destruct in Terminator 2: Judgement Day? The scene has become so iconic that creative agency M&C Saatchi recently based a whole campaign on it for the...

Posted by: Creativepool Editorial
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Inspiration

A day in design with Dino Franke

Just a kid with typographic exercises like drawing metal band logos and cars, Dino Franke realised he was only tapping the surface and soon would pursue an education in graphic studies to get to the bottom of what the realm of design was all...

Posted by: Indigo Design Award
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Inspiration

Company Spotlight: The house style of AKQA Casa

“It’s like living in an amazing house with your best friends,” say Diego Machado and Hugo Veiga, executive creative directors at AKQA São Paulo, about what it’s like to work at their studio known as 'AKQA Casa'. The...

Posted by: Ryan Watson
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Trends

Conscious consumerism and what it means for your brand - part I

Remember when we went mad for organic? In 2002 the UK industry was estimated to be worth £1 billion. Galvanised by a pesticide-free product that promised better taste and nutritional value, champions of organic produce threw serious shade on the...

Posted by: Southpaw
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Inspiration

Member Spotlight: Port Elizabeth and beyond with illustrator Rebecca Hayter

Freelance illustrator Rebecca Hayter lasted just three months in her role at a design company before following her heart and going it alone. While the structure, salary and guaranteed workflow were nice for a while, her personal beliefs and stance on...

Posted by: Creativepool Editorial
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Features

JSR's Simon Amster on the evolution of content

As creative partner at photographic and illustration management agency JSR, Simon Amster sees a lot of content. With a background in broadcast at the likes of Disney and NBC Universal, he’s observed how the meaning of the word has changed over...

Posted by: Ryan Watson
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Inspiration

Member Spotlight: Moving and shaking with art director David Simoes

Things move fast in advertising. After writing a series of short stories to a creative director working on Unilever back in his hometown of Lisbon years ago, David Simoes managed to bag a meeting at the agency while looking for his first job. The...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Keeping calm with MoneySuperMarket

Earlier this year, creative agency Engine launched a new campaign for MoneySuperMarket signalling a fresh direction for the brand. The work was unveiled alongside a new logo and visual identity and encouraged consumers to ‘get money...

Posted by: Creativepool Editorial
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Technology

How to write a website brief

You’ve decided your business needs a new website. You’ve agreed a budget (that you WILL stick to!) so what do you do now? Well, appointing a website design (and development) agency is your next step. You’ll need to write a...

Posted by: Progression Design
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Features

Finding your way with location marketing in a world of choice

Taking location marketing as the process of delivering visitors to a specific location or set of locations, one of the simplest solutions is to be visible to people who are looking for the service you offer. As a prime driver of discovery and...

Posted by: Creativepool Editorial
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Features

Company Spotlight: Picture Farm at your service

When asked how he’d like integrated production company Picture Farm to be perceived, Todd Stewart, partner and creative executive, says the aim is to be known as a “helpful” multi-disciplined collaborator first and...

Posted by: Creativepool Editorial
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Advertising

How it was done: Going Full Circle with motion control

To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9 and Envy Advertising recently created a powerful promo called Full Circle. The ad is centred around the first black female astronaut, Mae Jemison, and promotes The John...

Posted by: Creativepool Editorial
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Trends

Get to know the 12 brand archetypes

Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...

Posted by: Woven Agency
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Features

Two’s a party – why collaboration can help you avoid privacy pitfalls

More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects look set to extend into the future, as nations worldwide adopt similar laws. Furthermore, big tech companies...

Posted by: Creativepool Editorial
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Advice

How to be a better entrepreneur

In the digital age, anyone can become an entrepreneur. Unfortunately, not everyone is a good entrepreneur. While there is no single skill that can turn someone into a more successful entrepreneur overnight, there are some essential skills that you...

Posted by: Reporter
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Advice

How to convince an angel to fund your start-up

Financing a start-up business can often be one of the most challenging tasks in an entrepreneur’s journey. While some people manage to save enough over a number of years and others may choose to take out a business loan, often the preferred...

Posted by: Reporter

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