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Leaders

Steve Libenson joins the Publicis Groupe's Rosetta as Partner

The Publicis Groupe customer engagement agency, Rosetta announced yesterday that Steve Libenson has been hired as Partner at Rosetta Consulting. This is a key hire, which will serve to strengthen the industry-leading practice. Libenson will be based...

Posted by: Benjamin Hiorns
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Leaders

VivaKi help Amazon to simplify ad purchases with self-service tool

Amazon has stated they want to make purchasing advertisements from the site “As easy as buying a new book” with their new self-service tool, which allows media buyers to purchase ads without needing to involve a salesperson. The Publicis...

Posted by: Benjamin Hiorns
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Leaders

Leo Burnett win the NSPCC's creative account

Leo Burnett Change, the specialist social change agency, have been appointed as the creative account for the NSPCC, as the child protection charity gears up for a major campaign that will launch this autumn. The agency won the account after an...

Posted by: Benjamin Hiorns
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Leaders

How to make yourself a billionaire with a failing social network.

How about this for a pitch. A new social network - only you pay for this one. For your money, you are guaranteed the opportunity to interact with celebrities, leading business people, sport stars and top technology people. Essentially, you're buying...

Posted by: Magnus Shaw
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Leaders

M&C Saatchi Milan bring Rio's 'Christ the Redeemer' statue to Naples

As well as losing out on their own 2014 World Cup (after a staggering 7-1 defeat to Germany on Tuesday evening) it would appear Brazil have lost something else to a European country. In this case we're referring to the iconic 'Christ the Redeemer'...

Posted by: Benjamin Hiorns
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Leaders

No entry. Isn't it time for an alternative to passwords?

That which was designed to save us, is spoiling our lives. Which is a fancy way of saying that passwords have become a terrible pain in the elbow. About fifteen years ago, when most of us began our connection to the sprawling internet beast, we only...

Posted by: Magnus Shaw
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Leaders

Nescafé’s global brand refresh leaves a bitter taste

Back in 1938, Nescafé brought instant coffee to the world's lips for the first time. 76 years later, it is still the instant coffee of choice for the baby boom generation and their jars continue to stock kitchen cupboards all around the globe....

Posted by: bluemarlin
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Leaders

Abbott Mead Vickers BBDO net Gareth Bale for BT Sports spot

Real Madrid's superstar Welsh left-winger Gareth Bale has been scooped up by BT Sports to star in the latest campaign to promote its European football rights. The campaign is centred around an ad, created by Abbott Mead Vickers BBDO, which features...

Posted by: Benjamin Hiorns
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Leaders

mmadigital hires Phil Howells as creative consultant

mmadigital, the Manchester-based specialist online marketing agency for the legal sector, has completed a hat-trick of summer hires by appointing Phil Howells, the creative genius behind the “It's a bit of an animal” campaign for...

Posted by: Benjamin Hiorns
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Leaders

Guide Dogs appoints RAPP to brand work

- RAPP wins combined media and creative brand account - Includes offline, online and PPC UK brand media and ATL creative London, 18th June 2014: Guide Dogs has appointed RAPP to handle the combined media and creative accounts for its new integrated...

Posted by: RAPP
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Leaders

Kanye West to speak at the Cannes Lions 2014 Festival of Creativity

Ever since it was re-branded as the 'Creativity Conference', opening the doors for more than just advertisers, The Cannes Lions (colloquially referred to as “The Academy Awards of the advertising world) has gone from strength to strength, year...

Posted by: Benjamin Hiorns
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8 Great Books for Copywriters

I don't know about you but I've noticed that an increasing amount of people are chucking in their day jobs to embark on a career as a freelance copywriter. I'm not entirely sure why so many fancy their chances. I guess they believe they can write a...

Posted by: Creativepool
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Leaders

Publicis and Omnicom call off the merger!

In a joint statement released yesterday, the global advertising holding groups Publicis and Omnicom officially announced that they had terminated their proposed $35 million merger, following weeks of speculation. The agreement was mutual, and came...

Posted by: Benjamin Hiorns
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Leaders

Lowe Profero chosen as digital agency for Guzman Y Gomez

Lowe Profero, the global digital network of Lowe and Partners, announced last week that they have partnered with the Australian based Mexican food chain, Guzman y Gomez, to develop the brand's digital presence both locally and internationally. The...

Posted by: Benjamin Hiorns
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Leaders

Smooth operators. Whatever happened to real radio presenters?

The BBC notwithstanding, and a peppering of community outfits aside, there aren’t really any independent radio stations left in the UK. It’s all ‘networks’ - which is a rather overexcited way of saying a large corporation...

Posted by: Magnus Shaw
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Leaders

Wieden + Kennedy take Weight Watchers account from McCann Erickson

Though world renowned weight loss brand Weight Watchers have been with McCann Erickson New York for seven years now, it was announced late last week that their advertising business will now be covered by Widen + Kennedy, the independently owned,...

Posted by: Benjamin Hiorns
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Leaders

VCCP and Asda introduce the 'Asda Chick' for their Easter campaign

To capitalise on this year's Easter buzz, VCCP have introduced a new mascot for supermarket brand Asda, in the shape of a (quite literally) 'funky chick' with a few rather audacious moves up his sleeves (or lack thereof). The latest iteration of the...

Posted by: Benjamin Hiorns
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Leaders

AKQA call for entries in this year's Future Lions competition

AKQA is hosting the Future Lions competition for the ninth year in a row, in partnership with the Cannes Lions International Festival of Creativity. The competition (which counts Google amongst its partners) challenges young minds in the creative...

Posted by: Benjamin Hiorns
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Leaders

Digital Innovation Agency of the Year 2013: SapientNitro

Published 18/12/2013 by Campaign Magazine In a year when the importance of crea­tivity and innovation in digital rose further, SapientNitro stood ahead of its peers. And SapientNitro’s creativity extends to trying to make the world a...

Posted by: Publicis Sapient
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Leaders

Are we failing all this technology?

When the dreadful story of the mysterious disappearance of Flight MH370 dawned on the world, it was notable how many people pontificated ‘Surely all those satellites and things can track a plane anywhere.’ Some hotheads even went as far...

Posted by: Magnus Shaw
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Leaders

DigitasLBi announce a major promotion and a fresh hire

DigitasLBi had two major announcements to make yesterday, both coming at a time when the agency is striving to transform its clients brands for the digital age. The first came in the form of David Carr, who has been appointed as the new strategy...

Posted by: Benjamin Hiorns

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