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Leaders

Do you suffer from FOBO? The curse of smartphone addiction

It felt weird and I couldn’t quite work out why. Something was different. And I don’t just mean it was a warm, sunny day in September rather than brass monkeys “shall we turn on the heating?” weather as we’ve been used...

Posted by: Ashley Morrison
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Leaders

Online vs offline: How valuable is going viral?

‘Going viral’ is often seen as the pinnacle of success for marketing or advertising teams, with the social significance of a brand measured in likes, mentions and re-shared posts. Recently, however, businesses have started to question...

Posted by: Creativepool
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Industry

Proving your green credentials online

One of the standout events of last year’s COP26 summit was the landmark inclusion of key players in the luxury industry. Key luxury brands committing themselves to the climate crisis and to achieving net zero by 2050. Global powerhouse LVMH...

Posted by: Matter Of Form
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Leaders

Jeremy Corbyn is the most searched political leader online in the UK

Ahead of the UK General Election this Thursday (08/06/17), new online search trends analysis research has reveals that Labour was the most searched for political party by the UK public from April to May 2017. Captify, a Search Intelligence driven...

Posted by: Creativepool Editorial
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Workshop

Anonymous Hosting and Online Anonymity

You are not the only one trying to keep your web host's IP address and domain name hidden from the public. No wonder, based on all the easy ways to find out who is hosting a website, including WHOIS (domain registration records), the payment methods...

Posted by: Anna Koretskaya
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Workshop

Why now is the time to ensure your local label is online

Few are struggling right now like freelancers and independent businesses all around the world. The COVID-19 pandemic has brought small local brands to their knees, even forcing some of them to consider how to temporarily cease operations. The folks...

Posted by: Creativepool Editorial
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Leaders

5 ways GDPR will reintroduce creativity into online advertising

Imagine a world where we select the brands we want to see advertising from. Where that advertising is brilliant storytelling and craft. And where our personal data is controlled by us, and we can exchange it with publishers and media owners at our...

Posted by: Luc Benyon
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Leaders

How to reach a more inclusive online customer experience

Good user experience isn't measured by how attractive a website or application can be. There are a number of elements at play when designing effective online UX, but most of them run through clarity of communication and accessibility. Following the...

Posted by: Creativepool Editorial
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Workshop

Online resources for better freelancing

Is it a good time to be a freelancer working at creative agencies at the moment? It's a question that seems to get very varied responses as everyone's situation is different, and the availability of work is spread unevenly across the disciplines this...

Posted by: Creativepool
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Workshop

Opinions - Online Logo Contests, the pros and cons.

by Jessica Hazel Online Logo Contests have been popping up all over the internet for quite some time now. They allow businesses and individuals to offer a set fee, or prize, for what they consider to be the best logo design. Hundreds of amazing...

Posted by: Creativepool
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Leaders

How brands can engage consumers online

It was clear quite early on that 2020 would become the year when socials took the centre stage. With most of the world in lockdowns or respecting social distancing rules, there were few outlets for entertainment and creativity outside of our beloved...

Posted by: Creativepool Editorial
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Leaders

Online ads are too annoying says Larry Page

There was a sticky period in the evolution of the World Wide Web. This was the time when developers and advertisers seized on pop-up technology, but before any ad-blocker software was available to mitigate it. If memory serves, it lasted about a year...

Posted by: Magnus Shaw
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Leaders

Online advertising doesn't work - it's official. Or is it?

Haven't you heard? Online advertising doesn't work. All those banners, buttons and MPUs? Waste of time. Those pre-play spots on YouTube, and those Facebook campaigns? Completely useless. Google Adwords and sponsored tweets? Utterly worthless. Sorry,...

Posted by: Magnus Shaw
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Leaders

BBC3 as an online channel: Innovative or Desperate?

BBC Three will become the first TV channel in the world to make the switch from a linear broadcast channel to online-first destination. The reinvented BBC Three will offer TV shows to stream and download through new homes The Best Of and BBC Three on...

Posted by: Magnus Shaw
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Leaders

The Independent closes its print editions to go online only

For some time, it hasn't been a question of 'if' but 'when' and 'who'. Well, now we know the answer. The Independent (and its Sunday title) is the first national UK newspaper to surrender its print edition and become a digital-only...

Posted by: Magnus Shaw
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Leaders

Sunshine help BBC3's online transition

When the news broke last year that BBC Three was going to be shelved as part of governmentally mandated cut backs at the beeb, I was more than a little upset. Not just because the channel is the source of my late-night Family Guy fix, but because the...

Posted by: Benjamin Hiorns
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Leaders

How companies convey reliability through their online presence

One of the key things that customers or clients search for in companies is that they can be relied on. Whether this is to provide them with food products, a new mortgage or simply to ensure that they deliver on their promises it is important that...

Posted by: Creativepool Editorial
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Leaders

Chester Zoo takes Islands project online

Chester Zoo's “Islands” project, which will recreate the South East Asian islands of the Philippines, Bali, Sulawesi, Papua, Sumba and Sumatra, in a previously unused part of the zoo, was recently given an online presence by Code...

Posted by: Creativepool Editorial
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Leaders

AMV BBDO help Uncle Ben's launch their own online cooking show

As part of the PR surrounding the launch of Uncle Ben's new “Ben's Beginners” campaign, which is encouraging kids to get involved in the kitchen, Abbott Mead Vickers BBDO has launched a new two-minute online film called “Where's the...

Posted by: Benjamin Hiorns
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Leaders

Twitter help Sky 'Amplify' online content and sponsorship fusion

Sky has become the latest brand to sign up to Twitter's 'Amplify' video advertising platform in an effort to integrate its content and sponsorships online. The Amplify platform first launched in May 2013 and now has more than 70 partners (including...

Posted by: Benjamin Hiorns

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