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Leaders

Top 5 Ads of the Week

Energy BBDO Chicago - LG LG G5 Jason Statham It’s not just Ridley Scott and Liam Neeson who are stepping up to the plate for LG. Enter thoroughly British action hero Jason Statham, who has lent his rugged good looks and aggressive, cockney...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Aston Villa to Oi!

Wolff Olins - Oi! Wolff Olins has launched a new brand identity for the spectacularly named South American telecoms company Oi, which is centred on a a user-generated logo that reacts to the sound of the customer’s voice. In creating the...

Posted by: Benjamin Hiorns
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Inspiration

How To Master Product Development

In this era of startups and ‘unicorns’ like Airbnb or Uber, it’s all too easy to get caught up in the allure of the ‘big idea’. While such success stories are few and far between, there’s plenty of room for smart...

Posted by: Despark
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Leaders

Agency of the Week: Saatchi & Saatchi

Saatchi London get to the beating heart of the 2016 Rio Olympics Visa - Rio 2016 Olympic Games: The Heart Visa has a proud heritage with the Olympic Games, having been the exclusive payment services sponsor and only card accepted at the Games since...

Posted by: Creativepool Editorial
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Features

Dubai Lynx Live: Bharat Thakrar Interview

Continuing our extensive coverage of the 10th annual Dubai Lynx International Festival of Creativity, Creativepool founder Michael Tomes sat down with Bharat Thakrar, CEO of WPP Scangroup, one of Africa’s leading marketing and communications...

Posted by: Creativepool
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Inspiration

Paperboyo: Clearly cut out for success

Richard McCormack - aka @Paperboyo on Instagram - is a man on a mission; a mission to interpret famous landmarks in an original and ingenious way. Like a non-permanent graffiti artist, he is the cardboard cut-out equivalent of Banksy. Certainly his...

Posted by: Ashley Morrison
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Leaders

MIT Students win Elon Musk's SpaceX Hyperloop design competition

A team from MIT has won an ambitious competition to design a levitating travel capsule for the Hyperloop; billionaire Tesla Motors entrepreneur Elon Musk's futuristic, high-speed transport network. MIT's design was announced as the winner of the...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson use Keyboard Cat to help shelter pets find homes

Cats and dogs are almost as popular on the internet as pornography, so it's only natural that a charitable organisation would use them to draw in potential donors, especially if said organisation's primary goal is to find homes for them. This...

Posted by: Benjamin Hiorns
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Leaders

4Dpresence bring us 3D holographic politicians

Having seen his outrageous speeches and horrific haircut, you might well think having Donald Trump in just one location is one too many. However, maybe you should brace yourself, because soon Trump (and many other less upsetting politicians) will be...

Posted by: Magnus Shaw
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Workshop

Is social media ruining your career prospects?

'If you don't have anything nice to say, don't say anything at all' - or so the saying goes. Of course, in the age of social media, the chances of anyone saying nothing at all is very slim indeed. One only has to scan the average street for...

Posted by: Magnus Shaw
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Leaders

Rebrand Roundup: From the Premier League to Vietnam

Fable - Chen Nguyen The Singapore-based consultancy Fable, has taken a simple design approach to a branding project for makers of Asian pastries, Chen Nguyen, which is distributed throughout Vietnam and China. Using elements inherent to the...

Posted by: Creativepool Editorial
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Leaders

McCann's Asian agencies win big at Campaign Awards

McCann Worldgroup dominated the 2015 Campaign Asia-Pacific Agency of the Year Awards. With the global marketing firm being ranked the most creative agency network in Greater China and taking home the largest number of “Agency Of The Year”...

Posted by: Creativepool Editorial
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Leaders

NBBJ designs a floating ice rink for the Thames

London and New York are perhaps the two most popular cities for tourists on the planet, and there are countless parallels to be drawn between them. From the underground system and the cultural similarities, to the sheer vastness of the cities...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Account Wins of the Week

Jack Morton - Lions Festivals Lions Festivals, the organiser of the Eurobest Festival of European Creativity, appointed global brand experience agency Jack Morton Worldwide to create the opening film and all other moving image content for the...

Posted by: Creativepool Editorial
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Leaders

The listed Church that became a Theatre

A crack architectural team has converted a heritage-listed church in Bedford, England, into a gorgeous, modern theatre with a new curved timber and glass foyer bar. The Quarry Theatre at St Luke's occupies a previously unused Moravian church and...

Posted by: Creativepool Editorial
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Leaders

Anna Kendrick awakens her force for Star Wars Battlefront

As the world readies itself for the release of Star Wars: The Force Awakens, the first in a sequel trilogy set in a galaxy far, far away, gamers are feeling the force for the new Star Wars: Battlefront game. The game will be officially available on...

Posted by: Creativepool Editorial
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Leaders

We’ll pay you the princely sum of £EXP,OSU.RE

You may have seen this picture below doing the rounds on Facebook last week. And if you did and you’re a creative, you may well have chortled knowingly. Because the sad fact is, most creatives I know have experienced this at some point in their...

Posted by: Ashley Morrison
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Leaders

Our top Halloween highlights for branded content

Halloween is big business in ad land, more so now than ever before, so every brand and agency under the sun is taking advantage of the seasonal madness by bringing a (temporary) spooky edge to their creative advertising work. Here I'll be examining a...

Posted by: Benjamin Hiorns
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Leaders

Global Focus 2015 gives key insights into the digital landscape

As digital developments continue to revolutionise the rapidity and range of information and marketing messages that are communicated globally, the rapid transfer of ideas has naturally had an impact on the technology and advertising industries...

Posted by: Magnus Shaw
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Leaders

Saatchi &Saatchi launch stunt-filled campaign for Toyota

There is surely still something to be said for ambition in advertising. As easy (and fun) as it is to be passive and cynical about the latest flashy campaigns from the biggest brands, it's more fun to simply sit back and let the spectacle do its job....

Posted by: Benjamin Hiorns
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Leaders

JWT and Kantar Media work to understand Gender Diversity

With traditional (and some might argue antiquated) gender roles in a state of rapid flux, it's more important than ever to understand clearly what society as a whole feels about the notion of gender equality. JWT London and media intelligence...

Posted by: Creativepool Editorial
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Industry

Live streaming from AdWeek: Adara Stage: Wednesday

Live Stream: 9:30 - The Journey of Data-Driven Marketing Marketing and advertising is undergoing its biggest transformation since 1960. The change is all about data-driven marketing. By 2020, virtually all advertising and marketing impressions will...

Posted by: Creativepool
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Leaders

Dancing Man: Shaming the internet trolls

Allow me to let you into a little secret: I’m not very thick skinned. And yet people often assume I am, partly because some of my blogs range from being moderately tongue in cheek to bordering on acerbic. One thing they never are, however, is...

Posted by: Ashley Morrison
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Leaders

Agency of the Week: Saatchi & Saatchi

The return of Winston Wolf This week, Direct Line launched the next stage in its popular campaign featuring Harvey Keitel as Winston Wolf from the cult classic Tarantino film Pulp Fiction. This time, the spot focuses on the insurance company's...

Posted by: Creativepool Editorial
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Job Description: Technical Author

Technical authors produce technical information such as instructions to help users get to grips with all kinds of technology. The material they write is designed to allow their audience to use a particular gadget or understand a subject. Technical...

Posted by: Creativepool
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Leaders

3 more CCO's announced for Creative LIAisons

This week, Dörte Spengler-Ahrens (chief creative office of Jung von Matt), Ted Royer, (CCO of Droga5 New York) and John Merrifield, (CCO of Google Asia-Pacific) were all announced as speakers at the London International Awards 2015 Creative...

Posted by: Creativepool Editorial
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Leaders

End this summer with a feast for the senses at the Tate Sensorium

Visitors to the Tate Britain are in for a truly sensory experience this year with the upcoming Tate Sensorium exhibition, which is due to run from the 26th of August until the 20th of September this year. The pioneering new exhibition was the winning...

Posted by: Creativepool Editorial
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Leaders

Experience Bronze Age VR at the British Museum

Between the 8th and the 9th of August, visitors to the British Museum will be invited to step a virtual foot inside a 4,000-year-old Bronze Age roundhouse with the launch of the London museum’s first ever virtual reality weekend. By teaming up...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Leo Burnett

Bringing out the fun for McDonald’s Leo Burnett London unveiled the second ad in the new McDonald’s “Good times” brand campaign this week. The campaign celebrates the role the brand plays in the lives of their customers, and...

Posted by: Creativepool Editorial
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Leaders

The Awards Roundup

ADMA goes Mobile with Beacon Technology ADMA will be using some exciting new technology at its ADMA Global Forum on the 4th and the 5th of August at the Sydney Hilton. The event is a two-day, seven stream conference aiming to change the world of...

Posted by: Creativepool Editorial
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Leaders

The Awards Roundup

LIA extends entry deadline and announces next LIAsons speaker The London International Awards has announced that the deadline for entries has been moved to the 31st July. All companies and/or individuals involved in the creative process are...

Posted by: Creativepool Editorial
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Leaders

Creative industry employment dwarfing other sectors

When people ask me what I do for a living, I often simply reply; “I write.” This response is often met either by furrowed brows, genuine interest or complete surprise, as it would appear that to some people, the concept of actually making...

Posted by: Benjamin Hiorns
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Leaders

If you were on a precipice, maybe you should just let go

Last week, I posted one of my most successful blogs this year. "Top 10 worst corporate phrases" was for all you folk out there who hate ugly jargon such as “reach out”, “touch base” and “push the envelope”. You...

Posted by: Ashley Morrison
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Industry

Enter Your Best Work

Due to overwhelming response from the community, there is now more time to contend for Europe's most prestigious honour for online excellence. The 5th Annual Lovie Awards Extended Entry Deadline is 31 July 2015. Work can be entered in seven...

Posted by: The Lovie Awards
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Leaders

The Awards Roundup: Sans Cannes

Whilst the sights of ad land were set squarely on the south of France last week, that's not to say the Cannes Lions was the only awards show of note to offer up some notable news. International Music + Sound Awards Founded in 2011, the...

Posted by: Creativepool Editorial

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