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Rebrand Roundup: Last.fm, Alan Turing, E-Cigs, Popcorn and other stories

O Street - Last.fm O Street has given music platform and recommendation service Last.fm a new look, with the aim of making its content more distinctive and recognisable. The brand refresh comprises an image treatment inspired by sound waves, which...

Posted by: Creativepool Editorial
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Leaders

Facebook Crackdown on Discriminatory Advertising

It's been a busy day in the world of online advertising. The same morning that The Times released a shocking report insisting that many major brands had inadvertently funded extremist terror sties through unchecked programmatic advertising practices,...

Posted by: Creativepool Editorial
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Leaders

Morag Myerscough brings some colour to Sheffield Children’s Hospital

Morag Myerscough has redesigned a series of rooms and wards within the Sheffield Children’s Hospital, transforming them into “uplifting” and colourful spaces, which are typical of her inimitable style. The British designer had to...

Posted by: Creativepool Editorial
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Leaders

The Gunn Report 2016: Results

The Gunn Report, the global index of creative excellence in advertising, has released its 2016 Report summarising the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and...

Posted by: Creativepool Editorial
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Leaders

Direct-to-Consumer is challenging brands according to 2017 Warc Toolkit

Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer 'middleman' allows brands that...

Posted by: Creativepool Editorial
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Leaders

McCann help Romania become the first country to have an AI Ambassador

Following negative global media coverage about Romanians in recent years, an unbiased voice was needed to speak for them and show the world the true colours of Romania. ROM chocolate (a traditional chocolate bar wrapped in the national flag) and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Saatchi & Saatchi LA - Toyota Toyota and Saatchi & Saatchi Los Angeles have launched a new campaign to mark Toyota’s 37th annual “Toyotathon,” celebrating the brands’ yearly December Sales event. The campaign is comprised of...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: WeTransfer drop the transfer and other stories...

Bold Monday - WeTransfer Online file sharing service WeTransfer has unveiled a bold redesign of its identity, logo and website, which includes the rater severe step of removing the “Transfer” from the brand name. This is the first...

Posted by: Creativepool Editorial
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Leaders

IKEA recreate Syrian homes in flagship stores

Whilst you're not likely to see much about the Syrian refugee crisis in mainstream media outlets in the immediate future, that doesn't mean it's not worthy of attention. Enter IKEA, in a particularly charitable mood, who have worked with the...

Posted by: Creativepool Editorial
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Inspiration

Designing for women in the 21st century

Once there was a girl, and the girl liked pink very much. Everything she owned was pink. Pink and small, and that’s the way she liked it. But gradually the girl (we’ll call her Emily) grew into a sophisticated woman. Sure, she still liked...

Posted by: House 337
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Leaders

Broadband ad rules shift comes into force thanks to ASA

Changes to fixed broadband advertised price claims have come into force this week after the ASA (Advertising Standards Authority) signalled that transparency in broadband price ads must improve if advertisers are to be confident that their ads will...

Posted by: Creativepool Editorial
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Leaders

Awards Alert: Won An Award? Crowdsource your speech

A roundup of the most important news of the week in the advertising awards world. Lovie Awards The Lovie Awards have introduced The Lovie Creators for Change Award. In partnership with YouTube’s Creators for Change programme, this special...

Posted by: TheNextGag
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Leaders

BETC Paris transforms derelict warehouse into gorgeous office space

BETC has taken a huge derelict flour and grain warehouse on the banks of the Canal de l'Ourcq in Paris and transformed it into a bold new office block boasting a large roof garden and plant-filled courtyards. The 20,000-square-metre Les Magasins...

Posted by: Creativepool Editorial
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Leaders

What is Facebook Marketplace and should you be using it?

Anyone who has been watching AMC's “Halt and Catch Fire,” which takes place during the computer boom of the mid 1980s (and if you haven't you really should be) will have noticed that online retail transactions between users are actually...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

CHI&Partners - Argos CHI&Partners and Argos are set to unveiled an incredibly fast-paced new spot this Saturday to promote the speed of the Argos “Fast Track, Same Day Delivery” service, which allows customers to choose from four...

Posted by: Benjamin Hiorns
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Leaders

London Design Festival: 10 Must-See Events

The annual London Design Festival has become one of the most expansive and impressive celebrations of design in the world, with hundreds of things to do and see. The festival kicked off in earnest over the weekend, and it's certainly hit the ground...

Posted by: Creativepool Editorial
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Leaders

CHI&Partners, MPC and TalkTalk allow fans to invade The X Factor from home

Every year, one of the most exciting aspects of a new season of The X Factor (besides those hilarious opening rounds of course) is seeing what TalkTalk and their partners will have come up with for their annual interactive idents. This year, for the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

MEC Wavemaker - Wilkinson Sword MEC Wavemaker has won the social media and content strategy for Wilkinson Sword’s portfolio of women’s shaving products in the UK. The agency won the business following a pitch against four undisclosed...

Posted by: Creativepool Editorial
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Leaders

BBH encourage Pokémon Go players to look for Missing People

A new ambient campaign created by BBH Barn, the creative placement scheme run by BBH London, seeks to take advantage of the current Pokémon Go craze in order to raise awareness for the real high risk missing people who desperately need to be...

Posted by: Creativepool Editorial
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Leaders

Interbrand launches inaugural Breakthrough Brands Report 2016 at NYSE

Interbrand has launched the inaugural Interbrand Breakthrough Brands report, in partnership with Facebook, Ready Set Rocket, and the New York Stock Exchange (NYSE). The Interbrand Breakthrough Brands report, entitled “Future Growth,” is...

Posted by: Alexandra Schott
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Leaders

Your unconscious bias is showing, Kevin Roberts

Saatchi & Saatchi's Kevin Roberts exposed an unconscious bias with his controversial comments about gender diversity, but the debate is far from over, says the founder of Creative Equals. Kevin Roberts, Saatchi & Saatchi executive chairman and head...

Posted by: Creative Equals
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Leaders

Agency of the Week: Droga5

London office has a very cynical and satirical response to Brexit Unless you've been living under the an actual rock for the last few days, even if you live outside of Europe, you'll undoubtedly have heard of the the current turmoil that's been...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016: Thursday's Instagram Highlights

It is the final day with celebration of awards and creative spirit, listening to the final talks and the gathering of adland. Swag fashion to begin with: @advancedstyle: Spotted this guy wearing a matching tropical button down and shorts. This is...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016: Wednesday's Instagram Highlights

It is midweek, and the party at Cannes shows no signs of slowing down. Today, it is all about more incredible views from parties happening around Cannes, brilliant creatives awarded Lions, more talks, enjoying VR and of course, selfies. If you're in...

Posted by: Creativepool Editorial
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Leaders

Y&R prove that Britons trust the EU more than UK Government

According to new research conducted by the Brand Asset Valuator BAVlab consultancy from Y&R, Britons trust the EU more, and believe it is significantly more relevant, than their own Government. Y&R used their bespoke model to conduct a BAV Best...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Perfecting the IoT, 3D Printed Motorbikes & VR Porn at E3

Carlo Ratti's very personal IOT office The internet of things is one of those terms that gets bandied around a lot, but few people actually understand. Italian architect Carlo Ratti, is the exception to that rule. Ratti has designed a system for an...

Posted by: Benjamin Hiorns

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