Displaying 2161 - 2196 of 2332 results
It was announced yesterday that Justin Tauber is to assume the position of Director of Platforms and Operations at Lowe Profero in Australia. The role was created especially for Tauber, who previously held the title of Head of Platforms at Lowe...
Posted by: Benjamin Hiorns
“If you look at the UK, we are suffering because we are not putting the time into the idea and there’s empirical evidence to say that the quality of our output has gone down. It’s not my opinion. Empirical evidence from the audience...
Posted by: Magnus Shaw
Whilst he's more renowned for his movie roles than his roles in advertising (indeed, according to IMDB he is officially the 'highest grossing actor of all time'), esteemed British actor (and oscar nominee) Gary Oldman is currently appearing in a...
Posted by: Benjamin Hiorns
In the UK, we have the odd instance of a fringe school pressing for the right to teach archaic or arcane ideas to children. This is usually the desire to include creationism, or other religious notions, in their science classes. In the USA it's a...
Posted by: Magnus Shaw
I don’t want to jinx it or anything, but hasn’t the weather been glorious over the past few days? Warm enough to potter around the garden in a t-shirt, I even slapped on some factor 10 sun cream, being the pasty ginge that I am. And...
Posted by: Ashley Morrison
After having scooped a huge account in the form of the Prudential's 'PruProtect' life insurance business at the end of last month, BBD Perfect Storm now adds another wealthy string to its bow in the form of bed specialist 'Dreams', who yesterday...
Posted by: Benjamin Hiorns
Recently, I spotted something of interest on the site of a firm of creative recruitment consultants. Clicking through to their 'contact us' page, I was pleased to notice a statement declaring their belief in common courtesy, backed with a promise to...
Posted by: Magnus Shaw
You may not have noticed, but they held the Brit Awards last night. You may not have noticed because the TV coverage attracted fewer viewers than any Brits this century. Whether this is a failure of broadcasting, marketing or pop music will remain a...
Posted by: Magnus Shaw
Tomorrow is Valentine's Day. Depending on your point of view, this is the point in the year when you make a special effort to show your affection and appreciation for the significant person in your life; or a cynical exercise in consumerism, carried...
Posted by: Magnus Shaw
Though it might have been overtaken by Google as the most visible name in online industry many years ago, AOL (America Online) is still going strong and has recently posted 4th quarter figures for 2013 that point to its most successful year in over a...
Posted by: Benjamin Hiorns
Lucozade has always been a brand very much in sync with a younger demographic, but in 2014, a new marketing campaign will strive to give the brand an image even more befitting of its stature amongst the nations youth. Running from February through...
Posted by: Benjamin Hiorns
Most days, I take time to read the work of other writers online - and today was no exception. Prompted by a link on Twitter, I visited an article which several users were recommending. They were right - in terms of subject matter and content, it was...
Posted by: Magnus Shaw
I'm in Egypt, as I write this. I've returned to Dahab on the Sinai Peninsula to see how two revolutions have changed things since I was last here. As it turns out, the Egyptians are still as warm, hospitable and helpful as ever. The Red Sea remains...
Posted by: Magnus Shaw
I've always loved advertising headlines. Long before I embarked on a copywriting career, I'd amuse myself by creating new versions of lines I saw in magazines or tube trains. Even as a kid, my mum (an English teacher) would point out headlines she...
Posted by: Magnus Shaw
I know I am always banging on about how great East London is and I'm sure it is highly irritating for those of you who don't live here but maybe my ramblings on are perhaps slightly useful for those of you who do so here is the latest in the I heart...
Posted by: Creativepool
In the early days of television, a journalist asked the British Prime Minister whether he had anything he wanted to say to the nation. Eden paused for a moment, then said - "No." This exchange has passed into history as an example of a considerably...
Posted by: Magnus Shaw
So, you think you know your social media? What's the biggest social network in the world, then? Right, Facebook. Even my Auntie Janet knows it's Facebook - and I don't have an Auntie Janet. Okay, which social network is the second biggest? Twitter,...
Posted by: Magnus Shaw
Unless you’ve been asleep for the past week, you’ll be all too aware of Olympian Tom Daley’s announcement about his sexuality via a ‘selfie’ YouTube video. The reaction has been incredible - from the media and the public...
Posted by: Ashley Morrison
Until recently, I can't say I was overly familiar with the nu-metal band Lostprophets. Now I don't think I'll ever forget them. The crimes to which their former singer has admitted are so monstrous, they leave even the most jaded person reeling and...
Posted by: Magnus Shaw
These days, we’re by no means strangers to the phenomenon that is reality TV. It permeates every channel, every genre and every demographic. We laugh at the modern Victorian freak show that is X Factor, with their hopelessly deluded, fragile...
Posted by: Ashley Morrison
Like most people in the creative industry, I know a fair few people who operate websites. Some of those sites are superbly designed and executed, others are a bit dull, and a minority are a right royal mess. It's also notable how few make real...
Posted by: Magnus Shaw
Many Creativepool readers are already well into their career, but it's clear a fair few are just starting out, possibly still seeking their first gig. If that's you, please stay with me. First, let me say that I recognise your wretched luck. You're...
Posted by: Magnus Shaw
Whether you consider it a good idea or not, thanks to the coalition government, it seems the increased involvement of private companies in the NHS is a racing certainty. And what could possibly go wrong? Just look how affordable and reliable the...
Posted by: Magnus Shaw
Do you own a website? More to the point, do you own a bespoke domain name? I only ask because the City of London Police's brand new 'Intellectual Property Crime Unit' is hoping to get off to a flying start by attempting seize control of domains they...
Posted by: Magnus Shaw
Last week, I wrote about the key differences between copywriting and 'writing'. And while I attempted to make the challenges inherent in copywriting clear, I wouldn't say the profession is in crisis. Unlike the art of writing comedy. Quite when the...
Posted by: Magnus Shaw
So, tell me honestly, does that title offend you? It's a serious question - I put it there deliberately. The reason being that, last week, Asda paid £25,000 to mental health charity Mind for advertising what was deemed to be a completely...
Posted by: Ashley Morrison
They do things differently in Russia. Almost like it's another country or something. If their government isn't enthusiastically installing homophobic laws they've borrowed from some particularly intolerant 19th century fruitcakes, their president is...
Posted by: Magnus Shaw
As a technologically advanced species, we've achieved a great deal. After all, you don't see hamsters riding micro-scooters, or otters designing iPhone apps. But we do have a tendency to overcomplicate things. Recent months have seen new versions of...
Posted by: Magnus Shaw
You're familiar with the notion of 'bloopers', I'm sure. 'It'll Be Alright On The Night' has been cataloguing the trips and slips of TV production for decades, while 'You've Been Framed' records disasters on the home front - usually involving elderly...
Posted by: Magnus Shaw
There can be few things more cringey than a big corporation “trying to be yer mate”. (I'm taking the whole dads-dancing-at-weddings thing as read, obviously.) And yet, time and time again, they try to make out that they value me, you and...
Posted by: Ashley Morrison
Do you listen to the radio via the internet? Quite possibly. Radios 1, 2, 3, 4, 5Live, 6Music, Capital, Smooth - they're all there, streaming away. But, when was the last time you listened to an internet-only radio station? One that's online rather...
Posted by: Magnus Shaw
When the Kevin Bacon EE 4G mobile network commercials first came out at the cinema, the auditoriums (or at least the ones I sat in) were awash with laughter. Tightly scripted, informative and amusing to boot, they were a breath of fresh air and just...
Posted by: Ashley Morrison
'Share the love!' says a one and half foot, massive headed, dead-eyed creature in a white jump-suit. Ordinarily the shock of this vision would wake you from your nightmare. You'd slope off for a wee and crawl back into bed. But this isn't a bad...
Posted by: Magnus Shaw
Seven pianos. Seven artists. Seven locations. Everyone is allowed to play a tune. From August 14th until September 28th 2013. Live music brings people together and provokes spontaneous interactions that may lead to new cooperations or even to...
Posted by: De Facto Image Building
Our friends at the ASA have announced they are investigating the Government-backed campaign which saw vans driving through London, calling on 'illegal immigrants' to leave the country or face arrest. This follows 60 complaints and, despite some...
Posted by: Magnus Shaw
I have a lot of music at home; enough to open a small record store. I listen to all sorts from jazz to punk to soul to reggae and even a bit of county and western. I’m a bit fussy though. I won’t listen to any old crud and I can also...
Posted by: John Fountain
