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Features

How has Jane Doe changed in the last few months?

What you should know about your customer and how to create digital CX in the post-pandemic world. There’s no doubt that 2020 has been a transformational year. While Covid-19’s impact at the macro level (across global politics, economics...

Posted by: Sophia Charters
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Inspiration

Simple, mobile and personal: Six predictions for retail in 2020

The retail world is constantly in a state of flux, more so now than ever before with the majority of retail transactions now happening online and perpetual connection (via our smartphones) changing the way we shop and the way we interact with brands...

Posted by: Creativepool Editorial
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Inspiration

Predicting the death of the influencer

One of the biggest YouTuber festivals arrives in the UK next month and ahead of the launch, Jim Louderback, the company's CEO, offers his predictions for the year ahead... There’s a lot happening in the world of online video, social platforms...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

WPP - Bose Audio electronics firm Bose has selected a custom-built team of WPP agencies to be its global agency across creative, media and digital along with localisation and production. Grey Group, Wunderman, Hogarth Worldwide and MediaCom are...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

krow Communications - Sky Vegas Sky Vegas, the online casino, has appointed krow communications to handle its advertising account. krow won the business following a competitive pitch process that also involved BJL, Fallon, and iris. The previous...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Fold7 - Carlsberg Fold7 has won the global Carlsberg business from incumbent 72andSunny Amsterdam. Fold7 has held the UK account for five years and will be rolling out it's Danish repositioning for the brand globally throughout 2018. Fold7 created...

Posted by: Creativepool Editorial
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Leaders

The 7th Annual Lovie Awards Winners

On Wednesday 11th October 2017 we announced that Sir David Attenborough/BBC, FKA Twigs, VICE Germany, Russell Brand, Brian Eno, WIRED UK, Sky Italia, UNICEF, Amazfit App, Skyscanner, The Economist, Red Bull Racing, Dagbladet and IKEA are among the...

Posted by: The Lovie Awards
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Leaders

HSBC and J. Walter Thompson get brits on their bikes

HSBC UK recently announced the launch of an integrated campaign as part of its eight-year partnership deal with British Cycling, the largest cycling organisation in Britain. Created as part of an integrated effort with Mindshare Worldwide, J. Walter...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Last.fm, Alan Turing, E-Cigs, Popcorn and other stories

O Street - Last.fm O Street has given music platform and recommendation service Last.fm a new look, with the aim of making its content more distinctive and recognisable. The brand refresh comprises an image treatment inspired by sound waves, which...

Posted by: Creativepool Editorial
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Leaders

Direct-to-Consumer is challenging brands according to 2017 Warc Toolkit

Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer 'middleman' allows brands that...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Saatchi & Saatchi - HomeAway In what is easily my ad of the week, given my love for all things Nick Offerman, the former Parks and Recreation star (and carpenter) urges people to “Get HomeAway from it all” as part of the holiday rental...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

SCPF - TOUS TOUS, along with SCPF, presents the fifth instalment of the well-known Tender Stories series. A comprehensive communication campaign with the aim of depicting tenderness from a new angle, as well as revealing the new Autumn/Winter 16-17...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Maxus - Perfetti Van Melle Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

J. Walter Thompson London - HSBC J. Walter Thompson London has created a touching, feel-good ad for HSBC celebrating how little things can make a big difference. Demonstrating the small but powerful features of HSBC’s digital current accounts...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Wieden+Kennedy

Follow their passions for Booking.com To kick off its new integrated brand campaign, Booking.com has released the new “Food Lovers” TVC by Wieden+Kennedy Tokyo. The 30-second and 15-second launch TVC, “Food Lovers,” features...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Droga5 London - Glenmorangie Droga5 London has been awarded the global creative account for the Glenmorangie whisky brand. Amsterdam-based BSUR had worked with Glenmorangie, which is owned by Europe's luxury conglomerate LVMH, since 2013. BSUR did...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson free the nipple for mums post-birth with Bepanthen

In a new global campaign called “10th month,” Bepanthen, the Bayer skin care brand, aims to speak to new mums and bring them the support and attention they need in the critical post-birth period. The campaign is based on the insight that...

Posted by: Creativepool Editorial
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Leaders

ColensoBBDO fight Cyber Censorship with Amnesty International

Last Saturday (March 12) was World Day Against Cyber Censorship, and in a unique partnership to mark the occasion, Amnesty International and AdBlock combined to deliver 156,789,119 impressions of messages by prominent privacy and free speech...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

McCann – Chevrolet From Like to Love Facebook has now become such an integral part of our lives that even a relatively minor new feature becomes a major news story. Jumping on the bandwagon of Facebook's new “Reaction” buttons, which allow...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Account Wins of the Week

Jack Morton Worldwide - Kodak Jack Morton Worldwide has been appointed by Kodak to create its presence at Drupa 2016; the world’s leading trade show for print and cross media solutions. Drupa 2016 will take place between 31st May and 10th June...

Posted by: Creativepool Editorial

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