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Advice

How to expertly promote your brand online

Standing out from the crowd online can be a tough challenge, as you will likely be going up against a considerable amount of competition in your industry. If you want your business to become instantly recognizable with your demographic, you’ll...

Posted by: Reporter
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Technology

The Independent closes its print editions to go online only

For some time, it hasn't been a question of 'if' but 'when' and 'who'. Well, now we know the answer. The Independent (and its Sunday title) is the first national UK newspaper to surrender its print edition and become a digital-only...

Posted by: Magnus Shaw
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Features

Online ads are too annoying says Larry Page

There was a sticky period in the evolution of the World Wide Web. This was the time when developers and advertisers seized on pop-up technology, but before any ad-blocker software was available to mitigate it. If memory serves, it lasted about a year...

Posted by: Magnus Shaw
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Advertising

Online advertising doesn't work - it's official. Or is it?

Haven't you heard? Online advertising doesn't work. All those banners, buttons and MPUs? Waste of time. Those pre-play spots on YouTube, and those Facebook campaigns? Completely useless. Google Adwords and sponsored tweets? Utterly worthless. Sorry,...

Posted by: Magnus Shaw
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Advice

Opinions - Online Logo Contests, the pros and cons.

by Jessica Hazel Online Logo Contests have been popping up all over the internet for quite some time now. They allow businesses and individuals to offer a set fee, or prize, for what they consider to be the best logo design. Hundreds of amazing...

Posted by: Creativepool
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Features

Why Valentine's Day is so attractive to malicious hackers

At the moment, there is much debate and argument in politics and elsewhere, regarding the renewal of the UK's Trident nuclear deterrent. But as some wise souls have pointed out, the most significant threat to the country may well not come from...

Posted by: Magnus Shaw
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Features

British Airways go 3D for latest advertising campaign

Commissioned by BBH, Jelly London worked with Mr. Kaplin to create a “high-end 3D animation” for British Airways’ latest online and social campaign. The campaign focusses on BA’s “On Business” rewards scheme, a...

Posted by: Jelly London
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Features

Is social media making bullying acceptable?

It could be argued we might all benefit from a little digital detox, and TV presenter Sue Perkins has announced she's going to be spending some time away from Twitter. Unfortunately this isn't a lifestyle choice. She's actually been forced off the...

Posted by: Magnus Shaw
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Inspiration

At last, somebody has created the perfect copywriter's website.

Think back about fifteen years or so, and you'll probably see yourself slowly (very slowly) browsing the internet on your dial-up connection, looking at websites and thinking 'I've gotta get myself one of those'. If you're a designer or art director,...

Posted by: Magnus Shaw
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Social Media

Isn't it high time we got serious with the social media trolls?

We can't really go on like this. The alarming evolution of 'trolling' from pestering people online to the loss of life, has been eye-watering in its speed. The last week has seen a situation develop whereby a family whose daughter is missing, was...

Posted by: Magnus Shaw
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Features

High anxiety on the high street. What is the future of retail?

References to the 'high-street' in political and sociological debate have been frequent for well over a decade now. Sadly, mentioning a problem frequently doesn't bring solutions. Many towns are plagued by empty retail units on their central...

Posted by: Magnus Shaw
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News

The Khloe effect. Has internet advertising abandoned creativity?

The Huffington Post reports that Khloe Kardashian (who?) is now being paid as much as $13,000 per tweet. The fee doesn't cover profound wisdom like "Remember sweat is fat crying" - it's for equally useful posts wherein she names brands and includes...

Posted by: Magnus Shaw
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News

What the Blip? Is Independent Plus a media platform too far?

Ever get the feeling this whole digital hoopla is just being made up as we go along? Starting to suspect 'boffins' are just slinging out new widgets for a hungry world to scoop up and guzzle down, like mongrel hounds being thrown scotch eggs? Welcome...

Posted by: Magnus Shaw
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News

The naked truth. American Apparel versus the ASA.

Brace yourself, I have some shocking news. An advertiser has used sexually provocative imagery to sell their goods. I know, it seems incredible, but I think you deserve the facts. Don't panic though. Fortunately the moral might of the Advertising...

Posted by: Creativepool
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Advice

Job Description - Broadcast Journalist

What is the work like? Broadcast journalists research and present news items for broadcast on radio, TV and online. Their job is to tell each story in a compelling way - combining the facts with the most apt sounds or pictures. Many journalists...

Posted by: Creativepool
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Features

Spotlight - Sigurd Kritsiansen - Creative Director/Graphic Designer

Nothing gets done faster if you let yourself get stressed, but it increases the chances of mistakes being made. Describe your work in one sentence. Creating strong brands and imagery - printed, online or broadcast What's the most important thing...

Posted by: Creativepool
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Advice

Job Description: Art Editor.

Art editors are responsible for the way a magazine looks. They present the words and images in a way that is easy for the reader to digest, with high visual impact. In the highly competitive consumer magazine market, the art editor's role is...

Posted by: Creativepool
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Inspiration

CP Loves... The strangely moving web art of Dain Fagerholm

by Magnus Shaw. Animated GIFs - the curse of the internet. In spite of the myriad possibilities of HTML5 and the rise of some truly brilliant digital designers, there's still a tendency for the keen amateur website builder to become very excited...

Posted by: Creativepool
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Advice

Opinions - Fancy a fight? Join LinkedIn

by Ashley Morrison But not just any sort of fight. LinkedIn doesn't provide a sort of Brad Pitt / Edward Norton-inspired forum or portal where the first rule about Online Fight Club is that you don't talk about Online Fight Club. (Sorry if you...

Posted by: Creativepool
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Inspiration

CP Loves... Farewell The Word Magazine

by John Fountain I've been a subscriber of The Word since 2003. Forget any other music, arts or entertainment magazine, this was the one that I wanted to read. But sadly now this brilliant magazine created by David Hepworth and Mark Ellen has gone...

Posted by: Creativepool
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Advice

10 Golden Rules for Freelancers

Mark interviewed leading freelancers from the fields of 3D illustration, animation, visual effects, games and architectural visualisation to uncover their strategies for success. These were his key findings... 1. Test the market first Make sure...

Posted by: Creativepool
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Features

Hard pressed.

How much do you imagine a quarter page, black and white advertisement in the London edition of Metro (the free commuter newspaper) costs? A few hundred quid? A bit more? The answer is £6,636. Perhaps I'm terribly naive or getting a bit old, but...

Posted by: Creativepool
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Advice

How to... Use your blog

Chris Unitt is the managing director of Meshed Media. He was editor of Created in Birmingham, winner of Best UK Blog 2008, before recently standing down and now helps artists and arts organisations to make the most of the internet. How to use your...

Posted by: Creativepool
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Advice

Jinx's Magnificent 7 Creative Tips

By Jinx Jeffery, Dynamic News Alliances 1. Keep on top of all of the latest software! As a creative this is where your ideas are realised right down to the last file in production. CS5 was out in June and still it hasn't been adopted by many studios...

Posted by: Creativepool
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Design

New Talent Alert: Nice Shit and Everyone's favourite

Things have been busy over in Jelly London HQ! We have signed not one but TWO new directors onto our animation roster. Nice Shit - our fresh animation collective from Argentina and Italy. Self-confessed storytellers, character lovers and detail...

Posted by: Jelly London
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News

A word about Rehtom and Easter eggs.

Easter, eh? Not as big as Christmas, and yet more substantial than Pancake Day. Still, a very good time to slow down and kick back. Here's what you'll need: some high-quality family members or friends, and small amounts of chocolate crafted to look...

Posted by: Magnus Shaw
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Advice

Job Description: DTP Operator.

Printed materials, such as books, newspapers, magazines, brochures and advertising, need to be well designed and laid out to make them attractive and easy to read. DTP (desktop publishing) operators use DTP software and photo-imaging software to put...

Posted by: Creativepool
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Features

Online vs offline: How valuable is going viral?

‘Going viral’ is often seen as the pinnacle of success for marketing or advertising teams, with the social significance of a brand measured in likes, mentions and re-shared posts. Recently, however, businesses have started to question...

Posted by: Creativepool
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Technology

5 ways GDPR will reintroduce creativity into online advertising

Imagine a world where we select the brands we want to see advertising from. Where that advertising is brilliant storytelling and craft. And where our personal data is controlled by us, and we can exchange it with publishers and media owners at our...

Posted by: Luc Benyon
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Economy

Jeremy Corbyn is the most searched political leader online in the UK

Ahead of the UK General Election this Thursday (08/06/17), new online search trends analysis research has reveals that Labour was the most searched for political party by the UK public from April to May 2017. Captify, a Search Intelligence driven...

Posted by: Creativepool Editorial

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