Displaying 217 - 252 of 334 results

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Leaders

Smart home brand Hive wishes us sweet dreams

The Centrica smart home brand Hive has today unveiled “Sweet Dreams,” the second spot in its multi-market “Let’s Get Living” campaign, which broke earlier this month – providing specific perspectives on how people can benefit from Hive...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week: Irn bru, beanz, comedy cats and Bradley Cooper

The Leith Agency - Irn Bru Xtra Musical comedian Brett Domino? Talking Squirrels? Seb Cardinal (of Cardinal Burns) directing? Sounds like the perfect ingredients for a new IRN-BRU commercial. Working through The Leith Agency, Seb stepped behind the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Odysseus Arms The San Francisco-based agency Odysseus Arms has added three new members to its creative team: Art Directors Luisa Betancourt and Jarrod Gustin; and Copywriter Clémence Pluche. Betancourt joins the agency from Eleven, where she...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

CHI & Partners - British Gas On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...

Posted by: Creativepool Editorial
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Leaders

Explosive D&AD 2017 creative from The Beautiful Meme

Courtesy of The Beautiful Meme, the D&AD Festival 2017 creative was unveiled this week - with an explosion of colours, textures and shapes representing the ever shifting nature of our category, thinking and work. This year, the iconic D&AD Pencils...

Posted by: Creativepool Editorial
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Leaders

Tate Britain celebrates Queer British Art this spring

(Header Image) "Bathing" by Duncan Grant This spring, Tate Britain will host the first exhibition dedicated to queer British art. Unveiling material that relates to lesbian, gay, bisexual, trans and queer (LGBTQ) identities, the show will mark the...

Posted by: Creativepool Editorial
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Leaders

Visions in VR: Trends to Watch in 2017

It’s no secret that virtual and augmented reality technologies are going to conquer the market in the coming years and change our media usage in increasingly 'Black Mirror'-esque ways. Just like social media and the widespread use of mobile...

Posted by: Kate Lewin
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Leaders

Tech Meets Creativity: Best of 2016 & Trends for 2017

Towards the tail end of 2015, everyone was declaring 2016 as the dawning “Year of VR,” and whilst there have been a number of major developments in the field this year, including the commercial launches of all three major platforms, it's...

Posted by: Benjamin Hiorns
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Leaders

HTC launch Vive Studios to create first party games and apps

HTC has launched a new development and publishing studio for virtual reality apps and games, which will all be designed with the HTC Vive headset very much in mind, though many of the releases will also work on the Oculus Rift. Vive Studios will...

Posted by: Creativepool Editorial
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Inspiration

Why The Art World Is Ready For Tech Adoption

Museums around the world welcome millions of visitors each year, accounting for a $192 billion dollar industry in the U.S. alone. But with the Millennial generation already surpassing Baby Boomers by the millions, and Gen-Z projected to make up 25%...

Posted by: Adam Jenkins
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Inspiration

Good-Looking: Analysing health food's honest aesthetic

With the exception of Christmas - because it obviously doesn’t count - the post-processed hangover sweats of the past few decades have kicked in and they’ve got us skulking to the nearest raw bar to grab ourselves something cold-pressed....

Posted by: Sophie Summers
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Leaders

Election Fever: The Final Countdown

The 2016 US general election has been an almighty farce, let's not pull any punches here. Farce makes for great fuel when it comes to creative work though. Running the range from the daft to the strikingly satirical and the just downright bemusing,...

Posted by: Benjamin Hiorns
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Inspiration

Brand Case Studies: How Sonos found its voice

When Sonos opened their first retail store in New York’s SoHo this summer, it was a pioneering moment for the brand. Having dominated the wireless speaker market, eclipsing other competition easily and steadily along its 14 year journey, Sonos...

Posted by: Kate Lewin
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Leaders

Top 10 Ads of the Week

Now - Leo Vegas Leo Vegas, the online casino, has launched the second installation in its campaign starring “Leo,” the 'Lion King' of mobile casino gaming. The campaign, created by Now, demonstrates how the brand's titular mascot is able...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: Qantas, MetLife, Host & NatGeo

Houston Group - Qantas Australian national airline Qantas has been rebranded and its famous kangaroo icon has been redrawn as a simplified silhouette with no arms. Designer Marc Newson has led the project working alongside Australian consultancy...

Posted by: Creativepool Editorial
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Leaders

Wieden+Kennedy and CP+B publicly call out Donald Trump's BS

As we enter the final two weeks of the campaign for the presidency of the United States, we’re also hitting the bottom of the barrel with creative agency projects, which have, by and large, been overwhelmingly tilted against Donald Trump. And with...

Posted by: Creativepool Editorial
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Leaders

BETC Paris transforms derelict warehouse into gorgeous office space

BETC has taken a huge derelict flour and grain warehouse on the banks of the Canal de l'Ourcq in Paris and transformed it into a bold new office block boasting a large roof garden and plant-filled courtyards. The 20,000-square-metre Les Magasins...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Superdream Steve Price, a well-known name and highly respected personality on the Midlands creative scene for more than 30 years, has been appointed as creative director at Bromsgrove-based marketing and communications agency Superdream. Formerly...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson Company acquires iStrategyLabs in the US

WPP has announced that J. Walter Thompson Company, its wholly owned global marketing communications agency, has agreed to acquire iStrategyLabs, otherwise known as “ISL,” a full service digital agency, in the US, in order to expand its...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Karmarama - Plusnet Plusnet, the award-winning Yorkshire based broadband provider, is launching a new brand campaign demonstrating Plusnet's “Can’t help but be helpful” brand positioning. The integrated brand and direct response...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Wieden+Kennedy

Follow their passions for Booking.com To kick off its new integrated brand campaign, Booking.com has released the new “Food Lovers” TVC by Wieden+Kennedy Tokyo. The 30-second and 15-second launch TVC, “Food Lovers,” features...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016: Monday's Instagram Highlights

It is the time of the year where everyone from Adland gets together at Cannes Lions. We will be bringing you the visual highlights through the courtesy of Instagram users globally. Receive all the latest happenings here and do not forget to tag...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

DigitasLBi - Kellogg's DigitasLBi has been appointed as the retained digital agency for Kellogg's across the EMEA region following a competitive pitch. DigitasLBi will now partner with Kellogg’s to develop and implement a category-leading...

Posted by: Creativepool Editorial

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