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Features

What will happen in advertising in 2013?

by Ashley Morrison. It seems clear to me that adverts are getting cleverer. Gone are the days of naive wonder with small children pondering how Mummy gets the dishes so clean, or young teenagers dancing around in waistcoats while sucking on their...

Posted by: Creativepool
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Features

The shape of things to come. Highly (in)accurate predictions for 2013.

by Magnus Shaw. Very little is certain in this life, but the mad rush of predictions for the year ahead is a rock on which we can depend in the awkward gap between Christmas and New Year. Unfortunately, most of them will be wildly inaccurate - with...

Posted by: Creativepool
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Inspiration

The 12 Days of Christmas. BANNED.

Christmas Eve is finally here and I'm feeling festive. Well, actually, I was feeling festive a while ago because I've been doing an awful lot of carol singing throughout December. Not that I'm bragging but, for the most part, these carol concerts...

Posted by: Creativepool
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Features

A freelance copywriter's letter to Santa.

by Magnus Shaw. Dear Santa, I'm not sure if you're aware, but Christmas is coming. Next week, apparently. With this in mind, I thought I'd better drop you a note to outline some of the stuff I'd like you to provide. I suggest you take the Harley...

Posted by: Creativepool
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Features

Distracted?

by Jessica Hazel. During the time it took to write this article I have gone to get some garlic bread out of the oven, eaten the garlic bread, let the cat in, chatted to my flatmate twice, opened my advent calendar, located the knife sharpener in the...

Posted by: Creativepool
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Features

Tony Malcolm, Leo Burnett

We don’t make brands famous, we make brands popular. We create work that is inclusive and bold and appeals to the mass market. We want to create work that a brand can grow into, that will appeal to more than just the immediate target...

Posted by: Creativepool
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Features

Tracey Long

- View Tracey's Creativepool profile here Website: traceylong.co.uk "Hi, I’m Tracey, a soon to be enormously wealthy and world famous illustrator. " How long have you been a Freelancer for? Just over two years, give or take a lifetime. Describe...

Posted by: Creativepool
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Features

Phil Swan - Erskine Design

What do you actually do? An average day might involve building a prototype for a web application, brainstorming ideas for a Facebook campaign or sifting through shed loads of data, trying to devise a logical architecture. I'm lucky as I get to...

Posted by: Creativepool
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Features

Neil Marra - Creativespark

What do you actually do? I was going to say walk around the office smoking but I gave up years ago - and do Creative Directors even do that anymore? Day-to-day, I mainly take lead role during the agency’s creative process, which is ‘DIG,...

Posted by: Creativepool
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Features

Natalie Nicklin

- View Natalie's Creativepool profile here Twitter: @natnicklin Facebook: facebook.com/NatNicklinArt Website: www.natnicklin.co.uk "Natalie Nicklin utilizes a wide range of processes within her work; from found images and photography to modern...

Posted by: Creativepool
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Features

David Anthony Wood

- View David's Creativepool profile here Twitter: @hellodabwood Website: dabwood.tumblr.com "The illustrator critics are already calling "one of the many illustrators there are"" How long have you been a Freelancer for? I've been freelancing since...

Posted by: Creativepool
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Features

Paul West - Imagination

What do you actually do? Transform business through creativity! I lead teams of talented creatives, developing unexpected ideas and solutions with a wide range of global brands, from digital design to environments, and experiential design to 360...

Posted by: Creativepool
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Features

Simon Pendry - Blue Marlin

"Blue Marlin is the home of landing big ideas, which are at the heart of everything we do. We pride ourselves on delivering relevant, unique and consistent experiences across brand touch points worldwide. Blue Marlin is an independent integrated...

Posted by: Creativepool
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Features

Oliver Maltby - The Chase

"The Chase is a creative consultancy, based in London, Manchester and Preston. We work mainly in branding but have done everything from a football stadium design to stamps. Our strength is the variety or work we produce. It's kept us in the top five...

Posted by: Creativepool
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Features

Simon Needham - ATTIK

What do you actually do? From a business standpoint, I'm involved in the day-to-day management of ATTIK. My title is Executive Creative Director, so I oversee all the creative that comes out of the agency. I evaluate creative, direct broadcast, and...

Posted by: Creativepool
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Features

5 minutes with... Wesley Brelsford - Creative Lead at View Creative

"View Creative is located in Rhos on Sea, a small town in North Wales so our clients are based across Wales and the UK. As much as we work on big jobs, a lot of the time, we haven't forgotten how to work small. Our clients are as large as the Royal...

Posted by: Creativepool
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Features

Spotlight - Matt Johnstone - Illustrator

- View Matt's Creativepool profile. ‘Matt Johnstone is an illustrator based in London. He grew up in the Sussex countryside in a village called Steyning and since graduating from Central St. Martin's College of Art & Design has illustrated for...

Posted by: Creativepool
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Features

Spotlight - Filip Zywica - Graphic Designer & Illustrator

- View Filip's Creativepool profile. ‘Born in Poland, Filip started doodling at an early age inspired by his dad (who, somehow, still wants to have nothing to do with it) and continued on throughout all his education, consequently failing to...

Posted by: Creativepool
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Features

5 Minutes with... Ivanka Majic - Canonical

Tell us what you do for a living and who you work for? I am Creative Strategy Lead at Canonical. What does that involve? Taking technical cleverness and making it into consumable cleverness. Oh, and changing the world. I also get to help people...

Posted by: Creativepool
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Features

5 minutes with... Scott Bedford - Creative Director at Jigsaw

What do you actually do? My main focus at the moment is driving innovation and creativity within the business - so a lot of creative and strategic thinking, and an awful lot of pitches, especially for the North American market. Jigsaw is a very...

Posted by: Creativepool
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Features

Spotlight - The Hidden Dingbat Collective

"Two heads are better than one." Describe your work in one sentence. Phil Howell: We try to be current, playful and bold. Lauren Baker: I'd say it was quite playful and lighthearted. It's also rather brave in a sense. What's the most important...

Posted by: Creativepool
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Features

5 minutes with... Silas Amos - JKR

Tell us what you do for a living and who you work for? I think, often in pictures, for JKR, coming up with a slice of the creative content and strategy for our FMCG packaging work. Clients like Unilever, Mars, Diageo. What does that involve? The...

Posted by: Creativepool
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Workshop

Humanising the redundancy process

It would be easy in an economic environment like this to lay the blame for all redundancies on the 'credit crunch' but I believe that there are other reasons why some of these redundancies are taking place. In prosperous times creative businesses are...

Posted by: Creativepool
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Workshop

Job Description - Writer

What is the work like? Writers produce works of fiction and non-fiction. They may work on: novels short stories poetry scripts for radio, TV, film or theatre non-fiction books newspaper and magazine articles, from news and features to opinion...

Posted by: Creativepool
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Features

Spotlight - Toby Willsmer - Artist and Illustrator

"Style is everything: don't leave home without it." Creativepool grabs five minutes with Toby Willsmer, Artist and Illustrator, to talk creative control, dream projects with Marvel and finding your own style. How long have you been an Artist and...

Posted by: Creativepool
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Workshop

Job Description: Photographer

Professional photographers take pictures of people, events, places and objects. Their work can appear anywhere from newspapers and magazines to wedding albums and textbooks. View photography jobs View photography profiles View photography...

Posted by: Creativepool
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Features

Taxing. What we can learn from the Starbucks fiasco.

by Magnus Shaw. There's only one thing that surprises me about the Starbucks saga, and it isn't their reluctance to pay tax. As large corporations are only really answerable to shareholders, that is to be expected. No, it's the fact they thought...

Posted by: Creativepool
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Inspiration

CP Loves... "Fuzzy" Jacopo Rosati

by Jessica Hazel. Sometimes life in England can be a bit depressing - particularly in the winter when you have to try and remain cheerful despite the torrents of freezing rain, commuting in the dark on overcrowded, germ-ridden trains and screaming...

Posted by: Creativepool
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Features

Sailing close to the wind. Did Kayak's ad deserve to be banned?

by Magnus Shaw. Perhaps surprisingly, I've only ever worked on a couple of campaigns which have attracted public complaints. One was a press piece for a now defunct cable TV network. At the time, it was the only service carrying the Disney Channel...

Posted by: Creativepool
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Workshop

Winning website tips

The Lovie Awards provide us with their top tips on creating a website that is better than all of the rest. The Lovie Awards 2012 took place in London, UK and brought together the top talent in website design, development and entrepreneurship from...

Posted by: Creativepool

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