Displaying 181 - 216 of 9474 results
Marketing is crucial for start-ups looking to scale their business. Without a marketing strategy, they face an uphill battle to grow brand awareness and drive sales and engagement. But often in the early phases of building a business, funds are...
Posted by: Creativepool Editorial
After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field. With campaigns to push vaccinations and groundbreaking ideas from brands...
Posted by: Antonino Lupo
This was a great year for product design. From the release of new smart home kits to the launch of iPhone 12 and everything in between, there were loads of incredibly inspiring products to buy, admire and learn something from. And though the smart...
Posted by: Antonino Lupo
Taking location marketing as the process of delivering visitors to a specific location or set of locations, one of the simplest solutions is to be visible to people who are looking for the service you offer. As a prime driver of discovery and...
Posted by: Creativepool Editorial
At a time when AdLand seems to reel constantly from the talent-poaching threat of the tech giants, one would think they would also look to big tech’s methods to reasssert themselves into the creative lead. However it seems that is just not the...
Posted by: Becky
Park Village Park Village announces a new addition to its growing roster: Melody Maker. The London native has directed commercials and music videos for brands and artists such as HP, BOY, Gorgon City, Shades and Killa P, Shift K3Y, Jetta Fool,...
Posted by: Creativepool Editorial
A view from David Coombs... Voice just got personal, thanks in part to the arrival of Google’s new robotic assistant Google Duplex which sounds eerily similar to a human voice, replete with natural speech pattern and hesitations and interjections...
Posted by: Persuasion Communications
Opinion by Sol Rogers, CEO & Founder of REWIND A common criticism of VR is that it is isolating. While VR will always separate you from the real world, it can and will bring people together to communicate, experience, and play in a truly memorable...
Posted by: Magnopus
Engine (Fuel) Engine has hired Will Lowe (left) to lead Fuel, its marketing data and analytics consultancy, and promoted former CEO Charles Ping (right) to the new position of Chairman as the company targets further UK and international growth. Lowe...
Posted by: Creativepool Editorial
Standing in other people's shoes is crucial to effective communications, yet technology and AI are changing our world at a continually accelerating pace. And so, at an event in central London last week, creative direct marketing agency Soul asked...
Posted by: Persuasion Communications
Mediacom North MediaCom North, already one of the biggest billing agency outside London, is setting its sights even higher by creating a new board of directors for the group which now includes the recently acquired Code Computerlove (Code). Paul...
Posted by: Creativepool Editorial
Jamiroquai and the 3D-printed light-up helmet London designer Moritz Waldemeyer based his headgear he created for the lead singer of Jamiroquai, “Jay Kay,” on an endangered animal. Waldemeyer designed the hat for the Jamiroquai's frontman, who...
Posted by: Creativepool Editorial
Olafur Eliasson reveals solar-powered Little Sun lamp Fine artist and designer Olafur Eliasson has unveiled the design of a new solar-powered light aimed at off-grid communities. Eliasson, who is primarily known for major artworks such as The...
Posted by: Creativepool Editorial
2016 was not, as many industry figures predicted, the year of VR. It was the year of political upheaval and celebrity death. 2017, on the other hand, already seems like a brighter prospect (forgetting politics of course) for the medium, with many of...
Posted by: Benjamin Hiorns
Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...
Posted by: Benjamin Hiorns
Towards the tail end of 2015, everyone was declaring 2016 as the dawning “Year of VR,” and whilst there have been a number of major developments in the field this year, including the commercial launches of all three major platforms, it's...
Posted by: Benjamin Hiorns
180LA - Boost Mobile To address the fact that low-income and minority Americans typically face significantly more obstacles when it comes to casting their ballot this November, Boost Mobile, with the help from 180LA, is throwing its hat into the...
Posted by: Creativepool Editorial
Wolff Olins – New York's Metropolitan Museum of Art Wolff Olins has created a new identity for New York’s Metropolitan Museum of Art, to replace the existing branding which has been in use since 1971. The new identity will be launched on 1...
Posted by: Creativepool Editorial
First off the bat, let me take this opportunity to wish all my fellow Creativepoolers a happy and prosperous new year! 2015 was certainly an exciting one in the tech world, but with a 2016 looking to herald the dawn of mainstream virtual reality, the...
Posted by: Benjamin Hiorns
Despite being something of a notorious scrooge amongst my friends and family, I'm still a sucker for a well executed Christmas campaign, and when it comes to well executed Christmas campaigns, Coca-Cola might very well be the kings. Indeed, it's...
Posted by: Benjamin Hiorns
B29 and the Royal James Bond garage Ever wanted to be James Bond, only without the espionage, fist fights and gun play? Well then you better either be a very handsome, established british actor (or actress?) in their late 30's, or be a member of the...
Posted by: Benjamin Hiorns
Apple News of the Week Apple’s design team is reportedly planning to ditch pens and sketchbooks in favour of the iPad and the recently released Apple Pencil according to the company’s chief design officer Sir Jony Ive. The Apple Pencil...
Posted by: Benjamin Hiorns
Computing goes horizontal Altwork, a US design company, is set to release an adaptable office chair that lets users sit, stand or lie down while using their computers. The concept is aimed at high-intensity users, meaning people who spend at least...
Posted by: Creativepool Editorial
Leo Burnett London - Freeview Freeview unveiled its biggest ever advertising campaign from Leo Burnett London this week to launch its connected TV service Freeview Play. The new “Set Yourself Free” TV spot launched as a premiere ad break...
Posted by: Creativepool Editorial
The winners of the 2015 CLIO Awards were announced last Friday (18 September), with Saatchi & Saatchi coming away as the big winners of the night with 10 offices bringing home a whopping 22 awards. A coveted CLIO Hall of Fame award was also awarded...
Posted by: Creativepool Editorial
It's that time of year again, when the advertising descends upon the south of France in a tsunami of designer shades and branded belt buckles for the Cannes Lions International Festival of Creativity, and those who didn't get an invite are left with...
Posted by: Creativepool Editorial
With E3 (Electronic Entertainment Expo) launching tomorrow, we're taking a look at some news before the big announcements from the gaming giants come out. E3 is a conference dedicated to computer, video and mobile games (and their related products)....
Posted by: Creativepool Editorial
Final Oculus Rift Designs confirmed The Oculus Rift is almost ready to meet its public, with the much hyped virtual reality headset due to hit shelves next year. The final design for the set was recently unveiled, and whilst it hasn't altered...
Posted by: Benjamin Hiorns
Five. That’s a nice number. In fact, it’s the number of the week; and not just because I can’t think of ten reasons why you should write a blog (or even six reasons). Admittedly, it’s often said that people think in threes (so...
Posted by: Ashley Morrison
The Pirate bay rises from the ashes After almost two months of downtime following a raid on its servers in December last year, The Pirate Bay is officially back online. This is hardly surprising of course, given that there has been a timer counting...
Posted by: Creativepool Editorial
Google has teamed up with the Swedish design and communication agency, North Kingdom, to create a new interactive browser experience for the final film in Peter Jackson's The Hobbit trilogy; “The Battle Of The Five Armies.” The...
Posted by: Benjamin Hiorns
The 4th Annual Lovie Awards was an amazing night to remember celebrating the very best of the European web. Comedian and TV presenter Mark Dolan was our host on the night, handing Special Achievement awards to Jamie Oliver, Sophie Wilson (ARM...
Posted by: The Lovie Awards
The current state of wearables is segmented, run (Nike+ Fuelband, Fitbit Force), sleep (Jawbone Up), watches (pebble, Samsung Galaxy Gear, Sony SmartWatch, metawatch)…, some of them like pebble offer a great amount of customisation, yet it...
Posted by: Deltobran
The World Wide Web, it's a wonderful thing to be sure. You've got your social media for endless moaning and pictures of your holidays. You've got your YouTube for Little Mix videos and footage of other people's pets. And you've got your online...
Posted by: Magnus Shaw
As a copywriter, one of the first jobs I had was to write a series of scripts and headlines for Mel Smith and Griff Rhys Jones. So I was rather sad to learn of Mel's death at the weekend. Funnily enough, I was also reminded of the comedy twosome...
Posted by: Magnus Shaw
During 2011 we discovered some unbelievably cool and useful sites and apps and shared the best we found in our fortnightly newsletters. Here we have condensed these into an even more exclusive list of the forty coolest sites, tools and apps of the...
Posted by: Creativepool
