Displaying 145 - 180 of 486 results
For this week’s behind the idea feature, we’re focusing on a playful little campaign from leading pet care brand Hartz and their creative and media agency of record, Cutwater for Delectables, the wet cat treats. The "Deliciously...
Posted by: Creativepool Editorial
Ever wish you could just cut all the middlemen out of marketing and get straight to the point? Direct marketing is your answer. As the name suggests, direct marketing is a means of marketing directly to your customers via multiple channels. Direct...
Posted by: Creativepool Editorial
Yext describes itself as “the Answers company that’s on a mission to empower every company in the world to provide authoritative answers to every question about their organisation.” It achieves this by using AI to collect and...
Posted by: Creativepool Editorial
2022 will forever be remembered as the year the Queen died and the year Vladimir Putin cemented himself as “Hitler 2.0” by invading Ukraine. But, as if often the case, a lot of good still managed to squeeze its way out of the muck and the...
Posted by: Benjamin Hiorns
Earlier this year, Leeds Health and Care Partnership, on behalf of NHS West Yorkshire Integrated Care Board released a health campaign to raise awareness around the illegal practice of female genital mutilation (FGM). The campaign aimed to encourage...
Posted by: Creativepool Editorial
Christmas is coming earlier than ever and it’s easy to see why. The festive season has always been seen as a soothing balm for the winter blues and things have never been bluer. But with things so unremittingly bleak, do we really want to be...
Posted by: Benjamin Hiorns
Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...
Posted by: We Are Tilt
We are a society entrenched in pessimism, compounded by a lack of leadership and lack of trust. The future requires long-term goals and forward thinking. We need to aim forward and work backwards. This is what was proposed at the LS:N Future...
Posted by: LEAP
In 2004, a Guardian article highlighted a new, innovative medium that stood out through “the intimacy of voice” paired with “interactivity (…) convenience and portability”. The journalist Ben Hammersley was talking about...
Posted by: Creativepool Editorial
Brand expression agency Taxi Studio is an independent design business based in Bristol that’s home to a collective of global talent - without unnecessary hierarchy or inflated titles. Founded in 2002 by three friends, they have grown to work...
Posted by: Creativepool Editorial
Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, Entertainment, and even more. The latest edition of our Global Creative Calendar...
Posted by: The Darnell Works Agency
As the United Kingdom enters a recession, SMEs need to look into putting systems into place that get them through the recession. Damian Hanson, Co-Founder & Director of CircleLoop, a business focused on communication systems, explores why cloud-based...
Posted by: Creativepool Editorial
Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. They are, in essence,...
Posted by: Creativepool Editorial
Despite the optimism of a return to ‘normality’ at the beginning of 2022, we now find ourselves mid-way through the year with another emerging crisis affecting consumers and brands alike. According to Bridget Arik, Chief Operations...
Posted by: Creativepool Editorial
This week, we’re getting to know Dan Mason, Partner and Managing Director at 2LK - the “specialist agency of choice for tomorrow’s brand experience pioneers.” Tell us a bit about your role! Is there a “typical”...
Posted by: Creativepool Editorial
Ask most marketing experts and they’ll tell you we are currently living through “the age of data” and given the facts and figures, it’s tough to argue. The global big data and business analytics market was valued at 169...
Posted by: Benjamin Hiorns
Whether you’re opening your creative business in a unique industry, or a saturated market, it’s important to recognise what makes you different from your competition. But in a world where anything seems possible, how do you focus on the...
Posted by: Creativepool Editorial
In today’s digital era, it’s more important than ever for businesses to manage their core operations electronically. According to Edward Coram-James, Co-founder and CEO of digital marketing agency, Go Up, this is because of one simple...
Posted by: Creativepool Editorial
This summer, General Electric (GE) announced the future brand identities for the planned separation of its portfolio of healthcare, energy, and aviation businesses into three independent public companies. The decision to separate the businesses,...
Posted by: Creativepool Editorial
Billy Jones, senior director of brand marketing at Hootsuite, takes us through the platforms bold new rebrand, developed in-house and by design agency Prophet, which aims to rethink the brand without losing its identity. What was the brief for the...
Posted by: Creativepool Editorial
Whether it’s to pursue a passion project or to maximise your income, side hustles have become more popular than ever in the UK as people look for different ways to navigate situations such as the lockdowns and the cost-of-living crisis. Almost...
Posted by: Creativepool Editorial
We all like to feel like we belong. It’s a pretty fundamental human trait and it’s one that the world of advertising has known all too well for a very long time. But making someone feel like they belong to something isn’t the same...
Posted by: Benjamin Hiorns
Simon Corbett, CEO at Jargon PR and Adam Smith, Managing Director of Rawnet, discuss why legacy brands need to reconsider their digital strategies and reap the benefits, and how customer-centricity will be the key to a successful digital...
Posted by: Creativepool Editorial
We speak to a lot of designers and creative directors here at the Creativepool member spotlight but, for whatever reason, we rarely speak to writers. Luc Benyon, however, is more than just a writer. The Zurich-based Luc is a branding expert, writer...
Posted by: Creativepool Editorial
Niamh Murphy, Head of Planning and Behavioural Science at In the Company of Huskies, on letting go of logic, rationalising in uncertain times, and the brands that are shaking things up with their pulling power. The difference between changing...
Posted by: Creativepool Editorial
I consider myself more a realist than a royalist but that doesn’t mean the Platinum Jubilee has completely passed me by. I mean, as a freelancer I’m not getting any time off and the constant TV coverage is started to frustrate me even...
Posted by: Benjamin Hiorns
Ask anyone my age (yes, I’m a millennial) and they’ll probably tell you the pandemic changed the way they think about work. For me, very little honestly changed. I’ve been a freelance writer for my entire professional life and have...
Posted by: Benjamin Hiorns
Work environments, like many other spaces, tend to be designed for neurotypical people. This leaves neurodivergent individuals - those with natural variations in the brain - in a compromising position. One of the most significant hurdles that the...
Posted by: Creativepool Editorial
A design agency with almost 30 years of progress behind them, Storm Brands, in their own words "build brands that mean business" We caught up with Managing Director Caroline Dilloway this week to discuss how Storm weathered the chaos of COVID and...
Posted by: Creativepool Editorial
Choosing the right colour for your brand is paramount. When it comes to choosing the colours to feature in your business’s logo, aesthetics are important. However, there are also subconscious ways that colours can make the consumer think, feel...
Posted by: Creativepool Editorial
People have been underestimating video games for as long as I can recall. As a child, one of my fondest memories was unboxing my Sega Master System on Christmas morning 1991 and gaming is a hobby that has now carried me comfortably through 30...
Posted by: Benjamin Hiorns
Fernando Amaral, VP of Marketing at Landbot and host of the Ungated Marketing Podcast, tackles how we are shifting to a moment-based marketing approach with the bi-directional experience, building the next generation of marketing. Fernando is a...
Posted by: Creativepool Editorial
Television has evolved quite substantially in recent years perhaps by necessity rather than by choice. The prevalence of the online space has meant the ‘old ways’ of television advertising simply don’t make sense anymore. This is...
Posted by: Creativepool Editorial
After working in the corporate world for a few years, Virgile Loisance saw how difficult it was to engage employees around different themes. So, he started Emeraude Escape to bring a little joy into the corporate world and gamify company...
Posted by: Creativepool Editorial
According a snapshot poll of recent graduates from the prestigious Brixton Finishing School, 71% value the diversity of the organisation’s current employees when asked what they value most from a potential employer. The figure even rose to 76%...
Posted by: Creativepool Editorial
After Life is one of the most popular British television experiences of the last few years. It’s striking and honest look at the realities of grief have made it a rare show that resonates with both fans and critics. Ricky Gervais might be a...
Posted by: Creativepool Editorial
