Displaying 1 - 36 of 486 results
By Ashley Morrison Considering that words and the effective use of them takes up pretty much my whole working life, I don’t read enough of them. No, cancel that - I do read enough of them, just not the right ones. Last night, I found a largely...
Posted by: Creativepool
10 of the most talented art directors to look out for in 2021. Being in charge of how things are supposed to look is no mean feat. Imagine having to come up with the full aesthetics of a project in tandem with a copywriter, under heavily strict...
Posted by: Antonino Lupo
Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...
Posted by: Benjamin Hiorns
Southpaw Following a successful run of pitch wins, Southpaw has made a trio of new senior appointments in the past month, to help drive the next phase of their business strategy and growth plans. Joining the agency as a Senior Creative, Barney...
Posted by: Creativepool Editorial
The 54th D&AD Professional Awards Ceremony took place Thursday night (19 May) in London, where two Black Pencils were awarded; the highest accolade in the creative industry. As well as being the most awarded design agency at the Ceremony, UK...
Posted by: Creativepool Editorial
Isobel Isobel has announced the promotion of John Hobson, head of content and Bridget Fitzpatrick, head of new business to the Isobel Board of Directors. They join founding partners Paul Houlding, Steve Hastings, Rob Fletcher and David Alexander...
Posted by: Creativepool Editorial
KBS Shanghai KBS officially opened its doors in Shanghai this week, marking its formal entry into the Chinese market. The new office is led by Douglas Lin, partner and CEO, and Jonathan Ip, partner and chief creative officer. KBS has already begun...
Posted by: Creativepool Editorial
We would like to formally announce the release of our Annual! A huge year for the Creativepool team and the members. Inside is a diverse compendium of our favorite companies and individuals that make up this pool of talent. Broken down into the...
Posted by: Creativepool
Greetings from Belgrade where, for once, the soaring temperatures are marginally less soaring than those in London right now. So I can hardly use heat exhaustion as an excuse to write about Jelen - a Serbian stalwart and my favourite ever beer - the...
Posted by: Ashley Morrison
In a world where even the mundane can be transformed into a captivating experience, Luisa Orlandi, New Business Director at Billion Dollar Boy, spearheaded a campaign that turned public toilets into a playful spectacle. Tasked with promoting SC...
Posted by: Creativepool Editorial
In the ever-evolving landscape of modern marketing, the line between internet culture and digital advertising has blurred to the point of near-indistinguishability. So, when a meme about US Senate candidate and potential Vice President JD Vance...
Posted by: Benjamin Hiorns
Rabatho Laka’s journey from a young cartoon enthusiast to an acclaimed Art Director at Machine, part of the prestigious Publicis Groupe, is nothing short of inspiring. With roots in Johannesburg and a creative process that blends maximal...
Posted by: Creativepool Editorial
In an era where the intersection of tradition and modernity often sparks heated debates, Tactical's CEO, Mike Khouri, leads the charge with a bold, thought-provoking campaign that fuses culture and technology. Born from conversations surrounding the...
Posted by: Creativepool Editorial
Wonderworks Communications, co-founded by Sarah Wildman-King and Miranda Hart, is a creative powerhouse dedicated exclusively to the drinks industry. From their humble beginnings in 2014, born out of a shared passion for premium drinks, to becoming a...
Posted by: Creativepool Editorial
The creative industries have always been a space of continuous evolution but in recent years, this evolution has accelerated at an unprecedented pace, largely due to the rapid advancements in technology, particularly in artificial intelligence...
Posted by: Benjamin Hiorns
When Apple unveiled its Vision Pro headset this past February, they envisioned the era of spatial computing to have officially begun. But paltry sales and lackluster reviews quickly turned the beginning of an era into nothing more than a passing...
Posted by: Greg Zakowicz
With high engagement rates and their ability to “influence” culture, Mark McDermott, Partner at Amplify US, argues Creator Marketing should be in a league of its own. It wasn’t long ago that communicating to the advocates that...
Posted by: Amplify
Creature London worked with Child Poverty Action Group, the leading charity campaigning for an end to child poverty in the UK, to launch its first above-the-line campaign. Child Poverty Action Group works on behalf of the more than 1 in 4 children...
Posted by: Creativepool Editorial
In today's fast-paced business environment, hiring the right design manager can be a game-changer for your company. A design manager not only oversees the creative process but also ensures that the design aligns with your brand’s vision and...
Posted by: Creativepool Editorial
In today's digital age, the success of any business hinges significantly on its online presence. Search Engine Optimization (SEO) plays a pivotal role in ensuring your business stands out in the crowded online marketplace. Hiring an SEO specialist...
Posted by: Creativepool Editorial
Meet Charlotte Black, the dynamic Executive Director of Strategy at Saffron Brand Consultants. With a diverse background that blends business acumen with creative flair, Charlotte leads a global team dedicated to crafting innovative brand strategies....
Posted by: Creativepool Editorial
Historically, advertising has often focused on reach, revenue, and creativity, but today, it is imperative to consider the environmental impact of every campaign. The shift towards sustainable advertising is not just a trend but a necessity, given...
Posted by: Benjamin Hiorns
Hiring a Design Director is a critical decision that can shape the creative direction and overall aesthetic of a company. This key role not only involves overseeing the visual and conceptual aspects of a brand but also managing a team of designers,...
Posted by: Creativepool Editorial
Storytelling has been a cornerstone of effective advertising for over a century, with brands using narrative techniques to connect with audiences on a deeper emotional level. Here are some significant developments in storytelling techniques used in...
Posted by: Benjamin Hiorns
In the dynamic landscape of business, a Business Development Manager (BDM) is crucial for driving growth, identifying new opportunities, and building strong client relationships. Whether you are a startup or an established company, finding the right...
Posted by: Creativepool Editorial
In this exclusive interview, we sit down with Ashley Kohler, the visionary Founder and Executive Producer of Awesome Inc, a dynamic production company based in Atlanta. Since its inception in 2006, Awesome Inc has evolved from a short-form commercial...
Posted by: Creativepool Editorial
The advertising industry has undergone significant transformations thanks to groundbreaking technologies introduced by key pioneers. These innovators have not only revolutionized the way advertisements are delivered and consumed but have also laid...
Posted by: Benjamin Hiorns
Throughout history, advertising has played a significant role in supporting and promoting social movements. By leveraging the power of media and public influence, advertisers have helped shape public opinion and bring attention to various social...
Posted by: Benjamin Hiorns
Hiring a Marketing Director is a crucial step for any business looking to elevate its brand presence, drive sales, and execute comprehensive marketing strategies. The right Marketing Director can transform your company’s marketing efforts,...
Posted by: Creativepool Editorial
Run For the Hills, the award-winning design house specializing in interiors and branding, is now the go-to for edgy and cool branding. This month, they’re unveiling their branding work for a family law company, Burgess Mee. Typically, branding...
Posted by: Benjamin Hiorns
In the dynamic world of creative studios, SLAAAAASH stands out as a beacon of innovation and excellence. Founded by Franco-Swiss partners Valentin and Hadrien, this Singapore-based company has redefined the standards for small and medium creative...
Posted by: Creativepool Editorial
Adland has always been naturally dynamic, it hasn’t really had a choice. It’s an industry that’s had to continually reinvent itself as it adapts not only to changes in technology but consumer behaviour and cultural norms. However,...
Posted by: Benjamin Hiorns
Today, we kick off the week by interviewing Fernando Ortiz Ehmann, the Global Principal at Saffron Brand Consultants. With an illustrious career in branding and a keen eye for innovative solutions, Fernando has been at the forefront of transforming...
Posted by: Creativepool Editorial
In this exclusive interview, we are joined by Joe Dickinson, Chief Music Officer and Co-Founder of WithFeeling, and Chris Atkins, Managing Director and Co-Founder of WithFeeling. These two visionaries have transformed their passion for sound into a...
Posted by: Creativepool Editorial
This week, we sit down with Michael Crosbie, Associate Creative Director at MSL, to discuss PUMA's Voices of a RE:GENERATION initiative, launched in April 2023. This innovative program engages four Gen-Z voices in PUMA's sustainability practices,...
Posted by: Creativepool Editorial
In an era marked by rapid change and unprecedented challenges, LONDON Advertising stands as a beacon of resilience and creativity. Founded in Soho, London, in November 2008, just two weeks after the collapse of Lehman Brothers, the company faced the...
Posted by: Creativepool Editorial
