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Inspiration

Is Groupon's copywriter on acid?

Like many other people, the first email to pop into my inbox each morning is from Groupon, offering me a wealth of hot stone massages, teeth whitening, stately home breaks and exotic cuisines for a fraction of their normal prices. I often sleepily...

Posted by: Creativepool
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Inspiration

Don't be worthy. Don't be dull. Your folio is you.

Tony Cullingham is principal of the famous Watford Creative Advertising course at West Herts College. The course at Watford is legendary and considered to be one of the very best in the UK. If you're trying to break into the business it is said that...

Posted by: Creativepool
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Features

Agency v freelance. Better pay, better work or better life?

Years back it was said that creative people that chose to go freelance were either too old to be considered for full-time employment or simply not good enough to cut it in a top agency. In those days, I’m going back to the 80’s here, the...

Posted by: Creativepool
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Inspiration

Trailblazers

Jon Baker Photographer, Picture Researcher, Retoucher " Provide a high level photographic retouching service. My work has included Hair and beauty campaign's for Loreal and Wella Portraits of The Prince of Wales to accompany the Alan Titchmarsh...

Posted by: Creativepool
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Inspiration

Ursa majors - the ten best known bears in advertising.

Jeremy You know the Honey Monster? Big, funny, cuddly, kooky old rug? Cold-blooded, careerist vampire more like. Because those of us in our forties know he usurped Jeremy Bear, casting him out of his proud role as the face of Sugar Puffs; condemning...

Posted by: Creativepool
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Inspiration

Room 101 - ten things to hate about TV advertising

If you look to the left, you'll notice this is the one hundred and first column I've written for Creativepool. I must admit I let my century pass by unnoticed, which is rather typical of my lack of attention. But it does allow me the opportunity to...

Posted by: Creativepool
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Workshop

The four things you need to be a successful freelancer

At some stage in your creative career you will reach a point when you pass beyond the world of corporate employment. For some people, the desire to 'do your own thing' happens early on, while others need longer before they feel they can cut it in...

Posted by: Creativepool
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Inspiration

Who was your mentor?

Art director, designer, copywriter, illustrator, artworker, creative director - I have a question for you. When you first started in the business, were you lucky enough to sit at the feet of an expert? Did someone give you a helping hand and teach...

Posted by: Creativepool
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Features

Why has British TV advertising lost its sense of humour?

Last year, Nick Gill, executive creative director at BBH, was writing about the 2011 Arrows Awards. He made some interesting points about TV and how we seem to be watching more of it these days, rather than less. He said that we Brits are now...

Posted by: Creativepool
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Inspiration

Keep Calm, it's another Keep Calm novelty item.

'Keep Calm and Carry On' was the third in a series of Government-approved World War II posters to keep up morale amongst the people. The message was said to be directly from King George VI, the posters were white text on a red background with the...

Posted by: Creativepool
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Inspiration

Retrospective: Trailblazers of 2011

Nakia Matthewson Creative, Art Director - Broadcast, Graphic Designer - Production "Passionate, driven and motivated by creative individuals, I thrive on the chance to collaborate with creative minds. I am inspired by those who dare to do things...

Posted by: Creativepool
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Features

The Artist. Why the producer deserves the loudest applause.

In case you've haven't noticed, there's a new silent film called The Artist and it's getting some rave reviews. Not only is it silent, it's also shot entirely in black and white. It doesn't have any big name actors in it and the storyline is about a...

Posted by: Creativepool
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Features

Wedded bliss - discovering an inspiring media hub.

It'a college. No it's not, it's a record label. Sorry, it's a TV studio. Hang on, no, it's a computer games firm. Let's start again. Confetti is definitely a bar and meeting place. And all of the above, it seems. Nestling in the centre of...

Posted by: Creativepool
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Features

What 5000 video diaries sound like.

The Saatchi Gallery has just opened a new film and screening room, just around the corner from the Saatchi Gallery on the King's Road. The first artist to take up residence in this room is Christopher Baker, a scientist-turned-multimedia artist who...

Posted by: Creativepool
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Workshop

The 40 best sites, tools & apps of 2011

During 2011 we discovered some unbelievably cool and useful sites and apps and shared the best we found in our fortnightly newsletters. Here we have condensed these into an even more exclusive list of the forty coolest sites, tools and apps of the...

Posted by: Creativepool
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Features

Who's killing copywriting?

Recent months have seen a swathe of articles predicting the end of the traditional, journalistic newspaper. Indeed, I have commented on the topic on Creativepool. But, as far as I'm aware, there has been no suggestion that the art of copywriting may...

Posted by: Creativepool
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SheSays the world's only creative platform for women.

I don't have to tell you that it's tough out there at the moment. It's there each time you turn on the news. Inflation this, growth index blah. But it would seem that us ladies are getting a tougher ride than the gents. A recent unemployment report...

Posted by: Creativepool
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Features

M&S and the eradication of Frankie Cocozza

I chuffing hate X-Factor. I hate the contestants, the judges, the constant over-dramatisation always to the soundtrack of a Snow Patrol or Coldplay and most of all I hate the fact that it's all people seem to be talking about. So with all that in...

Posted by: Creativepool
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Workshop

Ten of the best image editors

The range of image manipulation software available has grown significantly. Whether you're looking to create a digital art masterpiece or just want to quickly take the red reflections out your friend's eyes or crop them out the shot entirely, there...

Posted by: Creativepool
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Inspiration

3D and animation

From our October Newsletter comes a grest selection of Creativepool freelancers. Steve Jenkinson 3d animations, illustration, and video "I produce 3d animations, illustration, and video for a wide variety of clients. I am Mac based and use...

Posted by: Creativepool
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Leaders

Steve Jobs 1955 - 2011

"There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very beginning. And we always will." This morning, a bouquet and an apple with...

Posted by: Creativepool
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Annie Leibowitz and the ultimate Rolling Stone magazine cover

It is December 8, 1980. Photographer Annie Leibowitz is greeted by John Lennon at the door of his New York apartment at The Dakota. She is here to take a shot of Lennon for Rolling Stone. 'It'll be great,' she promises the former Beatle 'I'll put...

Posted by: Creativepool
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Workshop

The Agency Workers Directive (AWD)

October 11th 2011 may seem like a very long way away right now, but it marks a landmark date that affects every business that recruits freelance workers through a recruitment agency or business Most of you that are reading this article will have not...

Posted by: Creativepool
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Leaders

Amy Winehouse launches a new collection for Fred Perry

Last week, the flagship Fred Perry store at Spitalfields had all of its windows blacked out. Inside, Amy Winehouse was putting on an exclusive gig for a lucky few to mark the launch of the new line she has designed for the British fashion institution...

Posted by: Creativepool
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Features

Supermarket Sarah

Supermarket Sarah A.K.A Sarah Bagner is a shop owner with a difference. She originally trained in graphic design and went on to work in corporate advertising for a few years but jacked it all in to run a vintage stall at Portobello Market which was...

Posted by: Creativepool
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Features

Celebrity endorsements: can they really be that desperate?

There's nothing new about celebrities lending their name to a product in exchange for a fat wad of cash. Or, less frequently, because it's just out-and-out cool. James Bond will forever by synonymous with Aston Martin and Omega watches. There's even...

Posted by: Creativepool
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Features

26 Treasures

Great ideas come from anywhere. This is the story of how one great idea was born, how it was cared for and nurtured and how it has grown into one of the highlights of the 2010 London Design Festival. The idea came to Rob Self-Pierson. Rob is a...

Posted by: Creativepool
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Inspiration

Yarnbombing: how knitting became street.

Knitting has had somewhat of a revival in recent years. Gone are the connotations of ugly Christmas jumpers, lovingly constructed by your great aunt Edna, nowadays its designer hand knits which take the catwalks by storm and models knit and purl...

Posted by: Creativepool
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Should designers draw more?

Legendary graphic designer Milton Glaser once said, 'Computers are to design as microwaves are to cooking.' Now while one or two designers might want to argue that point, is it possible that we rely on the computer too much these days? Are the core...

Posted by: Creativepool
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Features

Are you special?

I was very pleased to receive a big response to my recent piece on becoming a copywriter but one question really caught my attention. The correspondent asked me to suggest a 'type' of copywriting in which to specialise. This rather threw me, but it...

Posted by: Creativepool
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Inspiration

Angela Kohler

"When I was small I wanted to be a ballerina, or a painter, or a magician, or a trapeze artist. Now I am a photographer, which is kind of like being all of those things, only you get to fly more and don't have to worry as much about your figure." -...

Posted by: Creativepool
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Features

Meet Adam and Dan

Dear Creative Director, Adam Lowe and Daniel Needham are a junior creative team looking for full-time employment in a top agency. Hey, it could be yours! These guys won a D&AD New Blood Award last year and were commended by YCN in 2010. I don't...

Posted by: Creativepool

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