Displaying 1 - 36 of 4570 results
Inclusive design is on the rise in the baby care sector. People want to see a brand that not only embraces natural and organic products but one that accounts for every background and is relatable to all. The focal point should not just be a...
Posted by: Creativepool Editorial
I’ve always believed ambition was one of the biggest drivers of change in my personal and professional life. I want to be this, I want to be that, I want to be so many things and, no matter what happens, I will get there. This has served me...
Posted by: Antonino Lupo
About exactly 6 years ago, PWC published a study on the importance of purpose in the work environment. The multinational network highlighted the disconnect between claimed business purpose and the way business leaders operate on a human level. The...
Posted by: Antonino Lupo
For all its trials, hardships, wars and woes, 2013 still managed to inject some wonderful stuff into our busy, pressured lives. So, with 2014 snapping at our heels, this would be an appropriate moment to celebrate the things which enhanced the human...
Posted by: Magnus Shaw
Whether you consider it a good idea or not, thanks to the coalition government, it seems the increased involvement of private companies in the NHS is a racing certainty. And what could possibly go wrong? Just look how affordable and reliable the...
Posted by: Magnus Shaw
The UK’s most trusted savings site has announced the first step in its wider growth strategy for 2024, a new visual identity by Naked Ideas. The bolder look is designed to connect with consumers on a deeper level, putting the brand and the...
Posted by: Creativepool Editorial
Colgate, the world’s most used oral care brand, has launched its new brand system to transform dental hygiene for children and parents. Thanks to an integrated approach by brand acceleration agency bluemarlin, Colgate is now ready to revitalise...
Posted by: Creativepool Editorial
By Artiom Enkov VP, Insights & Analytics at Nano interactive We are facing yet another seismic shift in how we reach consumers with ads online. Google has made it clear that there will be no further extensions to its cookie shutdown on Chrome, which...
Posted by: Creativepool Editorial
The drive for consumer privacy has shaken up the ad industry, forcing brands to look at how they target their audiences. And it’s not a bad thing. Google’s imminent removal of third-party cookies means consumers will no longer be followed...
Posted by: Creativepool Editorial
From Greek philosophy all the way up to The Matrix, people have always been fascinated with the nature of reality, and now the metaverse is creating a brand new one. It’s a concept that’s been building momentum since it was first...
Posted by: Yonder Consulting
Ash Jones is the Founder and Director of fast-growing personal branding agency, Great Influence. Ash’s journey to business success started in 2014 when he became one of six founding team members of Social Chain - now one of the World’s...
Posted by: Creativepool Editorial
We are all familiar with branding and how important it is when it comes to business, but fewer people are aware of the power of personal branding, and the benefits it can bring to your professional life. Amazon founder, Jeff Bezos is famously quoted...
Posted by: Creativepool Editorial
It's easy to conceive sustainability in its most tangible form - innovative packaging solutions, plastic waste, plant-based products and so on. But what about that email you just sent? What kind of impact does our digital footprint leave on the...
Posted by: Creativepool Editorial
All work and no play... well, you know the rest. It is hardly a coincidence that Jack from the Shining was a writer, and thus, a creative professional himself; the importance of balancing commercial and personal projects is much discussed in recent...
Posted by: Creativepool Editorial
In my professional life, colour has, of course, played a key part in my work, whether it be graphic design (for professional services, education or publishing); photography; or fine art - colour rules. So, if colour is personal - and it is - how can...
Posted by: Alan
The retail world is constantly in a state of flux, more so now than ever before with the majority of retail transactions now happening online and perpetual connection (via our smartphones) changing the way we shop and the way we interact with brands...
Posted by: Creativepool Editorial
With the end of 2019 imminent, the conversations around what the marketing industry can expect in the coming year are well underway. Technology is expanding and developing at a rapid pace, and marketing is no exception. In the past year, we have...
Posted by: Creativepool Editorial
From Cristiano Ronaldo’s own fashion line CR7 to David Beckham’s now iconic partnership with Calvin Klein, athletes have long occupied a central position in the cultural zeitgeist. The combination of athletic prowess and celebrity status...
Posted by: Brandpie
Personal branding is an extremely important tool in order to stand out amongst the competition in the advertising industry. Whether you're trying to attract the attention of ad agencies or you are looking to jumpstart your freelance business, how...
Posted by: Kevin Forister
As part of its 2018 CSR program, Wavemaker supports Rural Care, a day provision that provides work related experiences for people with learning disabilities and/or mental health issues. Yesterday, Wavemaker UK’s entire workforce swopped...
Posted by: Persuasion Communications
It will come as a surprise to nobody who has ever met me that fashion is not exactly my raison d'être. Indeed, my wardrobe is primarily built up of affordable (cheap) jeans and 'quirky' t-shirts, with the occasional plaid dress shirt thrown in for...
Posted by: Benjamin Hiorns
Nastia Cloutier-Ignatiev is a 19 year old portrait, fashion and beauty photographer based in Montreal. Despite her young age, she already has a roster of successful clients and an impressive Instagram following all captivated by her unique, highly...
Posted by: Kate Lewin
The 'personal cargo droid' that could replace your suitcase and walk your dog The company behind the Vespa scooter has made its first move into autonomous transportation with a robotic personal helper that carries your stuff for you in the most...
Posted by: Benjamin Hiorns
2016 was not, as many industry figures predicted, the year of VR. It was the year of political upheaval and celebrity death. 2017, on the other hand, already seems like a brighter prospect (forgetting politics of course) for the medium, with many of...
Posted by: Benjamin Hiorns
The British Army launched a national campaign over the weekend, developed in partnership with Karmarama and Capita. “This is Belonging” is significantly more subtle and emotionally involving than the usual flash, bang, wallop, approach we're used...
Posted by: Creativepool Editorial
London Councils has launched Circle; a personal safety app enabling people to stay connected to friends and family if they find themselves in a difficult or vulnerable situation. The app, which targets women aged 18-30 in London, was created in...
Posted by: Creativepool Editorial
Crispin Porter + Bogusky has launched an incubator fund to support its employees’ own creative initiatives. With five staff members across the creative, planning and support teams currently involved in the project, the first employee initiative...
Posted by: Creativepool Editorial
Your name on your coffee makes your order feel more personal, but what if, in the few moments it took to make your cappuccino, a coffee shop found out everything about you and wrote that on your cup too? That’s exactly what happens in a new...
Posted by: Creativepool Editorial
Hoping to show that the affection fans feel for Diet Coke is truly unique, the brand is giving fans another reason to swoon over the no-calorie beverage with millions of unique package designs in an innovative new initiative called the “Diet Coke...
Posted by: Creativepool Editorial
Nicolas Ménard makes whimsical illustrations, but that's not to say they're unsubstantial. After catching up with the graphic artist and animation director we found out he’s a thoughtful designer with the ability to take the minimal and...
Posted by: Jade French
Last week, I broke Björk’s heart. At least, I felt like I had. It was hard to ignore the rising feeling of incredible guilt and shame in my gut as three Björks cooed ‘show me emotional respect! I have emotional needs!’...
Posted by: Joe Bracken
In a world overloaded by cold vectors and Helvetica copy cats, clients are now looking for that much-needed personal touch for their branding. Hand lettering is being embraced by the design world to create logos, packaging, and global ad campaigns...
Posted by:
Leading product design consultancy Seymourpowell recently announced a complete re-design for Bausch + Lomb's “Artelec” eye care range, with a shift in packaging that aims to create “A point of difference in both the consumer and eye...
Posted by: Benjamin Hiorns
Wildlife charity Care for the Wild and the London branch of JWT recently unveiled a parody video featuring numerous famous YouTube cats 'performing' an original song entitled “If You Care, Care For The Wild,” which underlines the dangers...
Posted by: Benjamin Hiorns
In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...
Posted by: Benjamin Hiorns
Exhausted by the relentless bad news and devastation around the world, people are determined to show resilience and optimism in the face of enduring hardship. According to Emma Chiu, Global Director at Wunderman Thompson, the year ahead forecasts...
Posted by: Creativepool Editorial