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Inspiration

Google's top ten April fools.

I suppose when you create the most useful invention since the Corby Trouser Press, you have the right  to outsmart your audience. And the good people at Google certainly like to take advantage of their elevated position on the first day of the...

Posted by: Creativepool
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Inspiration

Trailblazers

Colette Alexandratos Illustrator and Vector Artist "I am a self motivated, open minded, creative and hardworking individual who can adapt to a variety of styles, from hand drawn illustrations, to vector based artwork by working as an individual and...

Posted by: Creativepool
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Leaders

The Guardian's Three Little Pigs

Last week The Guardian launched a major campaign to showcase what it terms ‘open journalism' and its multi-platform credentials. The storyline for the main ad, devised by BBH London and directed by Ringan splices the story of the The Three...

Posted by: Creativepool
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Inspiration

Trailblazers

Jon Baker Photographer, Picture Researcher, Retoucher " Provide a high level photographic retouching service. My work has included Hair and beauty campaign's for Loreal and Wella Portraits of The Prince of Wales to accompany the Alan Titchmarsh...

Posted by: Creativepool
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Workshop

Know your value and prepare to negotiate!

by Richard Bloom, Purple Consultancy. The past 18 months or so have seen the creative industries recover from the recent recession at an astonishingly fast pace, at least from our point of view as recruiters it has. It is still very much a...

Posted by: Creativepool
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Meet Nick Asbury. Award winning copywriter.

Nick is a writer for branding and design. His work has won two Yellow Pencils in D&AD Writing for Design and appeared in the annual four more times. Personal projects include Corpoetics, a collection of poems made by rearranging corporate copy, and...

Posted by: Creativepool
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Features

How to sell football boots. Nike's top four telly ads.

The year is 1988. Dan Weiden, creative director of ad agency Wieden and Kennedy is attending a meeting at his client Nike’s offices. He and a group of employees are seated around a table and the employees are explaining the Nike approach to...

Posted by: Creativepool
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Features

Less than meets the eye

We've been spoilt. The delights of the modern media have ruined us. Our predecessors would have little or no idea what a polar bear was, let alone be presented with the vision of one giving birth to unbelievably sweet baby polar bears. But now, we...

Posted by: Creativepool
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Strife is tweet - a top ten of Twitter scandals

1. Social sausage Anthony Weiner (oh the irony!) denied everything and blamed hackers (they always do), when a photo of his genitals was tweeted from his account and sent to a woman in Seattle. The problem was that Weiner, at the time, was one of...

Posted by: Creativepool
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Features

Spotlight: Brendan O'Reilly

"I treat every brief as if has the potential to be the best work I've ever done." - Brendan O'Reilly How long have you been a Freelancer for? Just over a year (having worked in ad agencies for over 20 years). Describe your work in one...

Posted by: Creativepool
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Features

Who's killing copywriting?

Recent months have seen a swathe of articles predicting the end of the traditional, journalistic newspaper. Indeed, I have commented on the topic on Creativepool. But, as far as I'm aware, there has been no suggestion that the art of copywriting may...

Posted by: Creativepool
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Features

M&S and the eradication of Frankie Cocozza

I chuffing hate X-Factor. I hate the contestants, the judges, the constant over-dramatisation always to the soundtrack of a Snow Patrol or Coldplay and most of all I hate the fact that it's all people seem to be talking about. So with all that in...

Posted by: Creativepool
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Features

On the ridiculous ...

As things currently stand, wealthy business men are far more likely to face a mob brandishing flaming torches than the accolade 'national treasure'. Even Alan Sugar is, at best, a rather grouchy figure of fun. But if there's one glaring exception,...

Posted by: Creativepool
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Features

Damien Hirst and plagiarism

Today we live in a copy and paste world where it's acceptable to take someone else's idea and use it for our own benefit. Some say it's not plagiarism, it's a homage, a way of paying respect to the greats who came before. Others say it's just lazy....

Posted by: Creativepool
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Features

Paperback for good.

I've always been a huge admirer of The Big Issue. Not only is it a thumping good read, its purpose is both uplifting and completely unique. It strikes me that handouts, while obviously helpful in the very short term, rarely address the problems which...

Posted by: Creativepool
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Leaders

Versace for H&M

As you might have already heard repeatedly from every eager fashionista out there, there are just five weeks left until H&M reveals it's latest in a long line of designer collaborations Versace for H&M on November 19th for the forthcoming winter...

Posted by: Creativepool
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Inspiration

3D and animation

From our October Newsletter comes a grest selection of Creativepool freelancers. Steve Jenkinson 3d animations, illustration, and video "I produce 3d animations, illustration, and video for a wide variety of clients. I am Mac based and use...

Posted by: Creativepool
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Features

QR Codes

Little monochrome squares are everywhere now. They are pretty ugly and clunky and it has to be asked how many people are willing to get their smartphone out whilst waiting for the tube or the bus and scan in the nearest advert or poster, I can't say...

Posted by: Creativepool
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Inspiration

Blade Runner, Syd Mead and visual futurism.

London, June 1982. The film director Ridley Scott has hired the Empire Leicester Square and invited hundreds of London's creative people to attend a special lunchtime viewing on his new movie Blade Runner. It's an occasion that has London's ad world...

Posted by: Creativepool
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Annie Leibowitz and the ultimate Rolling Stone magazine cover

It is December 8, 1980. Photographer Annie Leibowitz is greeted by John Lennon at the door of his New York apartment at The Dakota. She is here to take a shot of Lennon for Rolling Stone. 'It'll be great,' she promises the former Beatle 'I'll put...

Posted by: Creativepool
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Workshop

Improving market will improve recruitment standards

Source This month’s CP Career comes from Source - a specialist recruitment business, dedicated to the digital, integrated and traditional creative communications industry. They work to support the needs of advertising, marketing and design...

Posted by: Creativepool
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Workshop

Signs of change

Written by Toby Thwaites, Director, Purple Consultancy - Specialists in creative recruitment Toby Thwaites and Paul Wood founded Purple in June 2000. Purple provides recruitment consultancy to advertising, design, integrated marketing, publishing,...

Posted by: Creativepool
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Features

5 minutes with... Graham Fink - Creative Director at M&C Saatchi

What does being a CD at M&C Saatchi really mean? I think they refer to it as spinning plates these days. But pretty much everything involving helping write strategies to pushing the creative teams to get the best out of them and then in some cases...

Posted by: Creativepool
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Meet Alex Bamford. Art director and photographer.

Alex has been working in advertising for over 25 years. Today he works on the Land Rover, Lloyds and Dell accounts for RKCR/Y&R. Not content with working in one of the best agencies around, he also spends much of his spare time stuck behind a tripod,...

Posted by: Creativepool
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Features

Supermarket Sarah

Supermarket Sarah A.K.A Sarah Bagner is a shop owner with a difference. She originally trained in graphic design and went on to work in corporate advertising for a few years but jacked it all in to run a vintage stall at Portobello Market which was...

Posted by: Creativepool
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Inspiration

Working overseas

It's hard to believe I know, but the UK is not the be all and end all of creativity. If you're up for trying pastures new there are a few places worth heading for. Sure there's Australia, the US, New Zealand and Canada but frankly everyone goes...

Posted by: Creativepool
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Workshop

Ryanair - the floating marketplace

Last week a couple of friends and I went to Berlin for a short break on the cheap. Unfortunately for us our tight budgets and last minute booking meant we had to fly with Ryanair, in the past this hasn't been much of a problem but we were unprepared...

Posted by: Creativepool
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Inspiration

Does London Stifle Creativity?

Sunday night often sees me sitting at my laptop trying to rustle up some inspiration for my weekly blog post. Sometimes inspiration comes easily - trying my luck (successfully) at getting an interview with Ben Eine last week was a no-brainer, given...

Posted by: Creativepool
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Workshop

How creative is your brief?

I bet there are many things your agency can claim to be good at. But is one of them writing a creative brief? I was reading the adliterate blog the other day and there was a post about how clients should go about writing creative briefs. That got me...

Posted by: Creativepool
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Features

Product placement and music - why the world's gone Gaga

More often than not, late-night, post-pub activities seem to include hap-hazard YouTube antics and for a while now it has been almost impossible not to watch Lady Gaga and Beyonce's power pop duet 'Telephone' for the hundred-and-somethingth...

Posted by: Creativepool
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Features

Banned Adverts they've got it all wrong.

Today it has been announced that a Paddy Power advert depicting a team of blind footballers who mistake a cat for a ball during a match, has been banned. This can't come as any surprise to the bookmaking giants who are no strangers to controversy as...

Posted by: Creativepool
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Features

This Is The Man - but what is the point?

I'm blogging this week from sunny Malta. I'm not showing off (well, maybe just a bit - I did brush shoulders with La Toya Jackson in the marina this afternoon, as it happens) but I'm mentioning that I'm in Malta because I was interested and slightly...

Posted by: Creativepool

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