Displaying 1 - 36 of 3598 results
The winners of the prestigious Outdoor Lions Awards (sponsored for the eighth consecutive year by Clear Channel Outdoor) have been announced at Cannes Lions 2017. Joint Grand Prix winners were: Twitter, for their brand campaign through Twitter San...
Posted by: Creativepool Editorial
Yesterday, CBS Outdoor Americas, one of the region's largest out-of-home media companies, not only announced that Nick Brien, the former global chairman and CEO of the McCann Worldgroup, has been appointed to their board of directors, but that it...
Posted by: Benjamin Hiorns
How do you livestream the Perseverance Mars 2020 mission from NASA as it happens, to the big screens in Piccadilly Circus? If it sounds like a daunting task, rest assured that it is. According to Ocean Outdoor, such feat was never attempted before -...
Posted by: Creativepool Editorial
As technology progresses, the push for immersion and for a blended reality with our everyday screens is what will define most of the future trends in the advertising industry (and beyond). It started with VR and AR; now it's moving onto...
Posted by: Creativepool Editorial
Piccadilly Lights, the world’s number one advertising location in London’s West End, is looking set to undergo a significant transformation. Ocean Outdoor has won the contract to operate the central London landmark as part of a milestone upgrade...
Posted by: Creativepool Editorial
Leo Burnett London has launched an new outdoor campaign for McDonald’s to show that no matter where you are in the world, its all time favourite menu items transcend the barriers of language. The “Learn” campaign, which has been executed with...
Posted by: Creativepool Editorial
Ocean has launched its Rio 2016 sports coverage across its full motion city and roadside out of home screens with highlights of inspirational performances featuring Team GB competitors. In partnership with Team GB, Ocean Outdoor has scheduled the...
Posted by: Creativepool Editorial
Developed and tested over the past 12 months, a pioneering new vehicle recognition technology from Ocean Outdoor is being rolled out for the first time in the UK with a campaign featuring the All-New Renault Mégane. Vehicle recognition uses...
Posted by: Creativepool Editorial
The first round of awards were handed out at the opening show of the Cannes Lions International Festival of Creativity last night with focus on the Communication and Health Tracks. Grands Prix in Communications went to Google Creative Lab New York,...
Posted by: Creativepool Editorial
Ocean Outdoor, the premium digital out of home (DOOH) media owner, has launched its 8th annual competition to discover the best creative ideas in DOOH, using innovative and emerging technology and techniques. Ocean’s digital competition is now...
Posted by: Creativepool Editorial
In a digital out of home first, Ocean Outdoor and Posterscope are collaborating with Tate to broadcast artist David Hockney’s iPad paintings across city and roadside out of home screens in seven UK cities. For seven days from today (Thursday,...
Posted by: Creativepool Editorial
Premium digital out of home operator Ocean Outdoor is the launch partner for The Female Lead, a new campaign launched today (February 8) by the data-science entrepreneur Edwina Dunn to ignite self-belief and ambition in young women. Sixty Ocean...
Posted by: Creativepool Editorial
Ever wondered what the face of advertising looks like? The picture above is the result of MEC’s initiative at Advertising Week Europe yesterday, which used photographs of attendees and a bespoke facial merging tool to capture this image. The...
Posted by: Creativepool Editorial
Marketing and advertising are two essential components of any successful business. However, while they are often used interchangeably, there are significant differences between the two terms in terms of application and intent. Here, I’ll be...
Posted by: Benjamin Hiorns
Marketing is crucial for start-ups looking to scale their business. Without a marketing strategy, they face an uphill battle to grow brand awareness and drive sales and engagement. But often in the early phases of building a business, funds are...
Posted by: Creativepool Editorial
Advertising Account Executives are usually employed by advertising agencies. Over two-thirds of advertising staff are based in London, but there are employers in cities across the country. Agencies vary in size. Almost half employ fewer than 20...
Posted by: Creativepool
There’s a certain logic to the idea that, in a truly sustainable world, out-of-home (OOH) advertising is always going to lag behind its virtual equivalent. However, with the right approach, there’s no reason why OOH can’t set a...
Posted by: Benjamin Hiorns
What does your digital utopia look like? Can the internet be governed? Or do we have to fundamentally change how it works? I believe that the internet would benefit greatly from having all advertising removed. It feels weird to think about that....
Posted by: Studio Black Tomato
Artificial Intelligence (AI) has become an integral part of our daily lives and it’s happened in a surprisingly slow and incestuous way. While many of us might have only become aware of its influence in recent months, the groundwork has been...
Posted by: Benjamin Hiorns
For many businesses, the purse strings have never been tighter. Not only did the pandemic squeeze budgets, but the subsequent cost-of-living crisis which many are now enduring - including rising energy prices, growing wages, and inflationary...
Posted by: Creativepool Editorial
Advertising account planners set the communication strategy for advertising campaigns. They establish the goals and objectives, target audience, message and tone in which the campaign should be delivered. Planners define how a particular strategy...
Posted by: Creativepool
Karmarama has used inspirational quotes from influential people such as director Richard Curtis and TV chef Jamie Oliver as a basis for a new print and poster campaign that aims to raise awareness of this year's Advertising Week Europe. The work...
Posted by: Creativepool Editorial
Traditionally, theatre advertising campaigns have been OOH. So what do you do when a pandemic forces theatres to close and makes outdoor advertising temporarily out of fashion? Dewynters' answer was to create a new trailer for a unique campaign that...
Posted by: Creativepool Editorial
Did you think you knew everything about advertising? These top 25 historical facts about the ad industry will surprise you. It is History Month here at Creativepool, which is the perfect opportunity for us to be reminded that there is always...
Posted by: Antonino Lupo
The advertising industry has undergone significant transformations thanks to groundbreaking technologies introduced by key pioneers. These innovators have not only revolutionized the way advertisements are delivered and consumed but have also laid...
Posted by: Benjamin Hiorns
Creativepool Creative Debates are the tonic to the endless one-way talks that we have an abundance of in our sector. We teamed up with Dare during Cannes Lions 2018 to tackle a controversial question, ‘What’s the point of traditional...
Posted by: Creativepool
When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...
Posted by: Creativepool Editorial
Did you know that, whether your next client’s business is relevant to gamers or not, it doesn’t really matter anymore? Surely if you want to create a fully-fledged integrated campaign to target a gaming audience, you should probably...
Posted by: Antonino Lupo
When we think of Hollywood directors, we often envision them immersed in the world of film from the get-go. Directors like Quentin Tarantino and Christopher Nolan appear to have been born to entertain us with epic movies that push the boundaries of...
Posted by: Benjamin Hiorns
The invention of cookies in 1994 changed the web forever. And with their 'death' in 2023, the fate of the internet hangs in the balance again. The disappearance of cookies has kick-started a new era of innovation in online privacy, and reminded us...
Posted by: Creativepool Editorial
Jacques Séguéla founded the ad agency RSCG. He was also the author of a book called “Don’t tell my mother I work in advertising. She thinks I’m the piano player in a brothel.” According to our data, one in three of...
Posted by: Advertising Association
Over the last century, the visual elements of advertising design have undergone a remarkable transformation. From the early days of print ads to the digital era, each decade has brought its own distinct aesthetic, influenced by cultural shifts,...
Posted by: Benjamin Hiorns
The journey of advertising from print to digital media is a fascinating tale of innovation and adaptation. It reflects broader technological advancements and shifting consumer behaviours. This evolution has transformed how businesses reach their...
Posted by: Benjamin Hiorns
The broader societal call for diversity and inclusion is an echo that’s been resounding across adland for a while now and, given the way advertising has always acted as society’s mirror, it’s a call that can no longer be ignored if...
Posted by: Benjamin Hiorns
The cost-of-living crisis isn’t just affecting families, it’s a trickle up nightmare that’s digging its teeth into businesses too and brands are businesses. One of the first places many brands unfortunately choose to sever spending...
Posted by: Benjamin Hiorns
The Times dropped one hell of a bombshell on the advertising industry this morning when it released an article claiming that many of the world's largest brands and companies have accidentally used a portion of their advertising budgets to fund...
Posted by: Benjamin Hiorns
