Displaying 145 - 180 of 3598 results
We are very pleased to announce that we will be presenting the benefits of sourcing creative from professional communities at AdWeek Europe next week. Heather Deacon, Creative Solutions Director, will discuss how effectively sourcing from a...
Posted by: Heather Deacon
Hiking naturists are the stars as BBC launch a comedic new campaign, from ENVY Advertising, for the broadcaster’s new app, BBC +. Designed to provide customisable content collections, the free app gives users more control over the information...
Posted by: Creativepool Editorial
Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...
Posted by: Advertising Week
Though he might be more famous as an icy television personality these days thanks to his annual appearance on BBC One's The Apprentice as a stereotypical curmudgeon doling out advice to an increasingly infuriating batch of guileless narcissists...
Posted by: Creativepool Editorial
One needn’t be a footballing expert to understand the shenanigans at FIFA. I know almost nothing about the sport, but the double-dealing and backhanding are as clear to me as any other observer. So, when people accuse advertising of dishonesty,...
Posted by: Magnus Shaw
Today (7 May 2015) marks the commencement of the first UK general election in five years, and by necessity, it looks to be perhaps the most closely fought election battle in recent history. With 7 leaders fighting for your vote this time around, it's...
Posted by: Benjamin Hiorns
McCain - Real Tea Times With this new work and strapline, McCain are obviously determined to put their brands at the heart of British mealtimes - particularly their chips. This may not play well with health and nutrition campaigners, but will...
Posted by: Magnus Shaw
Live from the Advertising Week Europe St James's Church Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and...
Posted by: Advertising Week
Live from the Advertising Week Europe ITV Stage at Princess Anne Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's...
Posted by: Advertising Week
When Creativepool went looking for a fine fellow to write a column called ‘The Week In Advertising’, it made very good sense to search for a writer with a calm perspective and a measured, balanced approach. Well, they were all busy, so...
Posted by: Magnus Shaw
Boston-based furniture retailer Bernie & Phyl's has named the New York agency DeVito/Verdi as its agency of record. The award-winning agency was granted a seat at the company's table by Rob Rubin, Bernie & Phyl's president of merchandising and...
Posted by: Benjamin Hiorns
DigitasLBi Chicago will be bringing in writers from Buzzfeed, the web's foremost social news and entertainment website, to help generate more effective social advertising campaigns. Writers will be brought in through the “Buzzfeed in...
Posted by: Benjamin Hiorns
At the annual Small Agency of the Year Awards held by Advertising Age in Austin, Texas on the 24th of July (last thursday), BOHAN Advertising and Tiny Rebellion both walked away with much coveted Gold awards. BOHAN was named Southeast Small Agency of...
Posted by: Benjamin Hiorns
The Advertising Club of New York, a professional organisation that represents the vision and mission of the global advertising industry, honoured 12 members for Outstanding Support and named 6 new board directors at the 118th Annual Meeting of the...
Posted by: Benjamin Hiorns
One in three Britons is now overweight. One in five is obese. As far as one can trust statistics, that's the picture giving rise to some hefty soul searching this week. How did this happen? What is to be done about it? And who's to blame? That's the...
Posted by: Magnus Shaw
Though it might have been overtaken by Google as the most visible name in online industry many years ago, AOL (America Online) is still going strong and has recently posted 4th quarter figures for 2013 that point to its most successful year in over a...
Posted by: Benjamin Hiorns
Blinkx has announced that its revenue has increased by 73% to $198m. Share price has been on a roller coaster following the company's failure to match analysts' early hope, however it has since more than doubled in the last year. The Blinkx report...
Posted by: Creativepool
by Magnus Shaw When looking for the best and worst in the creative field, at least TV advertising saves time and effort. Simply pick a show, ensure it's on a commercial channel and wait for the break. In those few, short minutes you're more or less...
Posted by: Creativepool
Then they want to figure out the best way of stopping people in their tracks, taking notice, and finding Fido. The same is happening with brands with a focus, or increased interest in digital. Every brief asks creatives to think...
Posted by: Simon Manchipp
VCCP – O2 Priority “Waggy Tails” VCCP recently launched its latest work for O2 Priority this week, which once again stars the delightful ginger cat that thinks it's a dog. The spot takes the form of one long tracking shot, following people...
Posted by: Creativepool Editorial
Only a fool would state that they know with absolute certainty what the landscape in adland will look like in six months’ time. We are living through a time of almost unparalleled unpredictability but one overarching and undeniable trend that...
Posted by: Benjamin Hiorns
The video games industry is comparable to other industries, but also entirely unique. Video games can draw huge fan bases, in the same way popular football teams can. But they also offer individually unique experiences, that can take you on a...
Posted by: Creativepool Editorial
Josh Green is the Boston-born, London-based Executive Creative Director at sports + culture agency Octagon and sister agency FRUKT. He leads the agency’s creative output across six European offices in London, Barcelona, Madrid, Paris, Frankfurt...
Posted by: Creativepool Editorial
I’ve always been fascinated with the power of propaganda. Last week marked the 80th anniversary of the outbreak of the Second World War and, of the many impacts it had on the world, it’s effect on advertising is the one I encounter every...
Posted by: Rob Pratt
The reason 89% of advertising is forgotten is because white men in London are the ones making the ads, according to Paul Mellor, owner and design director at Mellor&Smith. It’s all well and good for business leaders like Cindy Gallop and Sir...
Posted by: Ryan Watson
The upcoming Production Social (30th November) is themed around Punk, Dani Michelon, Head of AMV XLAB, the innovation lab at AMVBBDO & Founder of Production Social discusses why she chose this left field theme and the need for originality, rebellion,...
Posted by: Creative Social
Gender bias has, until now, been one of those issues a lot of us like to sweep under the rug, even though we all understand it's a major problem. For many, it's a lingering reminder of a bygone age of rampant misogyny and prejudice that we'd rather...
Posted by: Benjamin Hiorns
Seasoned Cannes Lions veterans James Kirkham, Chief Strategy Officer at Big Balls Media and Jonathan Fraser, Chief Strategy Officer at Exposure are here to bring out the massive elephant in the room at Cannes Lions. We sit down before they take the...
Posted by: Creativepool
Creative Circle, the longest running advertising awards body in the UK, has launched a social media focused campaign called #namethebrand to mark their call for entries for the 2016 awards. The campaign, created in collaboration with Leo Burnett...
Posted by: Creativepool Editorial
Facebook commenced this week’s IAB UK Digital Upfronts on Monday morning (October 19) with a session packed full of insights about today’s mobile world. Ed Couchman, Facebook’s UK head of agency relations kicked-off proceedings at...
Posted by: Creativepool Editorial
Don’t you just hate it when they take something pure, and put sponsored ads all over it? Not that Instagram is the purest social media platform; it has been co-opted readily by A-List celebrities who just want to rebel against Anna...
Posted by: Jade French
Live from the Advertising Week Europe #AWEurope Underground Stage Monday 23rd March 09:00 AM LIVE WITH THE ROUNDHOUSE 10:00 AM PREDICTIONS FOR THE FUTURE OF MEDIA 11:00 AM HOW TO WIN BRANDS AND INFLUENCE PEOPLE: WHY SOCIAL INFLUENCERS ARE...
Posted by: Advertising Week
There is most certainly much business going on at Advertising Week Europe. When one sees the great work from Karmarama for the week itself, you’ll see that this not your “typical” gathering of advertising folk. Yes, there will most...
Posted by: Advertising Week
Warner Brothers - 'American Sniper' All too often, ads for movies contain too much information and far too much of the movie itself. In short, they're a bit desperate. But this is much more like it. Lean, intriguing but giving little of the story...
Posted by: Magnus Shaw
Ah! There you are. I trust the festivities were kind to you? But now, here's 2015 in all its fresh-faced glory. Swollen with potential and pitfalls, what will this new year bring? Frankly, I have no idea - but I do know there are a few troublesome...
Posted by: Magnus Shaw
It was announced recently that Matomy Media Group has agreed to sell just under 25% of itself to the French media conglomerate Publicis after the Israel-based company floated on the London stock market. Publicis will be buying 20% of Matomy's shares,...
Posted by: Benjamin Hiorns
