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Leaders

Top 10 Ads of the Week

Leo Burnett - McDonald's McDonald’s has launched a dependably bold new TV spot from Leo Burnett promoting its Chicken Legend range. The spot features an incredibly intimidating Judo instructor at what appears to be a village hall and a man...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: Coffee, Beer and Baby Food

485 Design - 92 Beans Coffee Restaurant Brands teamed up with Mt Atkinson Coffee Roasters and 485 Design to create a new coffee brand that could be exclusively retailed at Carl's Jr restaurants throughout New Zealand.
 The name and identity of the...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

BMB - Hilton Hotels The BMB agency has been appointed by Hilton Worldwide to lead its social and content strategy across the EMEA region. The agency was appointed to the £9 million account without a pitch and has been tasked with assessing,...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016: Monday's Top Highlights

As part of our continuing coverage of the 2016 Cannes Lions Festival of Creativity as official partner, we'll be bringing you the daily highlights from the festival. Ogilvy & Mather take Glass Lion and Two Grand Prix On the third day of the Cannes...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Study: Branding marijuana in the 21st century

In 2012 Colorado became the first state to pass laws governing the legalisation, tax and regulation of marijuana. Washington, Alaska and Oregon followed soon after, and overnight the magical herb’s image and perception in American culture was...

Posted by: Kate Lewin
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Leaders

Jelly London and RKCR/Y&R go 'Shwopping' with M&S

Commissioned by RKCR/Y&R, Jelly London’s in-house animation team; The Kitchen, has produced a series of quirky animations to promote Marks & Spencer's latest Shwopping campaign to raise money for Oxfam. Featuring Absolutely Fabulous star, Oxfam...

Posted by: Creativepool Editorial
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Leaders

DDB help New Zealanders build their own McDonald's burgers

I've never been a big McDonald's fan (more of a KFC man myself), but the more I see of the brand's overseas executions, the more I'm starting to believe that's because we're being poorly served by Ronald and his cohorts when compared to the rest of...

Posted by: Benjamin Hiorns
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Leaders

Design Spotlight: The London Postal Museum

On the surface at least, there's nothing particularly exciting about the mail, and yet without it, many facets of our society simply couldn't function. Granted the internet has cut down significantly on a number of everyday necessities, but sometimes...

Posted by: Benjamin Hiorns
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Leaders

The first united global marketing strategy in Coca-Cola history

At an event in Paris earlier this week, Coca-Cola's Chief Marketing Officer, Marcos de Quinto, revealed a new “One Brand” global marketing strategy that, for the first time in its history, unites all of the Coca-Cola brands under one...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Wieden+Kennedy

Translating New Year resolutions for Booking.com Booking.com recently revealed the “Best 2016 Ever” campaign from Wieden+Kennedy Amsterdam, which encourages people to turn their (most likely) doomed New Year’s resolutions into...

Posted by: Creativepool Editorial
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Inspiration

Creativepool Picks: The 2015 Holiday Gift Guide

It’s the most wonderful time of the year. If you’ve got all your presents sorted that is. Otherwise it’s the most stressful as you rush to buy thoughtful, fun and imaginative gifts whilst trying to support lesser-known artists,...

Posted by: Kate Lewin
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Leaders

I need your clothes, your boots and your motorcycle. Merry Christmas!

Does anyone actually enjoy writing Christmas cards? I mean, really enjoy it? I’m going to stick my neck out here and say that most people feel it’s bit of a faff they can do without. By card number ten - assuming you’re trying to...

Posted by: Ashley Morrison
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Leaders

Michael Craig-Martin exhibition traces the evolution of the gadget

Since hitting my mid-twenties and discovering the joys of an (albeit limited) disposable income, I've become something of a gadget fiend. Yes readers, I'm one of those insufferable pricks who just has to have the latest gizmo or pointless upgrade,...

Posted by: Benjamin Hiorns
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Leaders

Linda Kaplan Thaler joins the Advertising Hall of Fame

Publicis New York chairman Linda Kaplan Thaler was recently inducted into the American Advertising Federation’s Hall of Fame, an immense honour recognizing her lifetime of award-winning work in the industry. As a Hall of Fame member, Linda,...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: AMV BBDO

AMV BBDO help Nicorette achieve the incredible AMV BBDO has brought a unique and powerful story to life for Nicorette in a campaign that launched this week on the company's YouTube channel, website, digital and mobile channels in the UK. After years...

Posted by: Creativepool Editorial
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Leaders

The Internet of Food: How tech will shape our food futures

Say hello to the 'internet of food’. A new buzz term used to describe the interconnectedness of physical objects that collect and exchange data about food preparation, consumption and exercise. Millennials believe that technology should play...

Posted by: Kate Lewin
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Leaders

Top 5 Ads of the Week

Crispin Porter + Bogusky - Turkish Airlines CP+B London has launched a new campaign for Turkish Airlines, starring football star Didier Drogba. “How Do You Make A Didier” condenses the busy life story of the former Chelsea striker into...

Posted by: Creativepool Editorial
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Leaders

Greenpeace and Don't Panic burn priceless art to save the Arctic

Greenpeace’s Save the Arctic campaign has teamed up with award winning British creative agency Don’t Panic and famous British montage artists KennardPhillipps, to create a provocative new video targeting oil giant Shell and its plans to...

Posted by: Creativepool Editorial
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Leaders

WCRS face the challenge this Mother's Day

The UK's largest curated online marketplace, Notonthehighstreet.com, recently launched its 2015 Mother's Day campaign, which was created by WCRS and is built around the challenge that awaits all sons and daughters this coming Sunday, March 15: What...

Posted by: Creativepool Editorial
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Leaders

B&Q unleash Christmas

B&Q is adding its Christmas ad to the festive fray with a new spot from WCRS that takes a less serious and emotional route than competing campaigns from Sainsbury's and John Lewis, and aims to “Put the fun back into Christmas” with...

Posted by: Creativepool Editorial
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Leaders

Extendable Creativity with Steven Soderbergh

He’s a film director whose credits include Erin Brokovich, Traffic, and Contagion but now Steven Soderbergh is trying his hand at launching a new alcohol brand. It took the Oscar-winner six years to get the Bolivian brandy that he claims...

Posted by: bluemarlin
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Leaders

New LA global creative agency focus on music

Alan Sartirana, the co-founder of the Filter Creative Group, which announced it would be shutting its doors this summer, recently announced he'd be launching a new full-service global creative agency. Anthemic will specialise in “Strategy,...

Posted by: Benjamin Hiorns
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Leaders

New On-Air Campaign Featuring Baseball MVP Miguel Cabrera

The Chrysler brand debuts three on-air new spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200. The on-air campaign, featuring baseball MVP Miguel Cabrera, takes its cue from the iconic poem "Casey at...

Posted by: Creativepool
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Leaders

Fighting fires. Why that Vodafone ad is such a terrible mistake.

Getting an advertisement completely and utterly wrong is quite an art. For starters, it takes two parties who at least profess to know what they're doing: the client and the agency. Then the brief must wildly misunderstand the nature of the audience...

Posted by: Magnus Shaw
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Features

Panic stations: leaving London and moving to t’sticks

As I sit down to write my blog today, I’m a bit anxious. You see, we moved on Saturday. But this was no ordinary move. I’ve left the creative centre of the country (and some would argue of the world) and gone to live in a place where...

Posted by: Ashley Morrison
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Leaders

That other social network. The rise of Google Plus.

So, you think you know your social media? What's the biggest social network in the world, then? Right, Facebook. Even my Auntie Janet knows it's Facebook - and I don't have an Auntie Janet. Okay, which social network is the second biggest? Twitter,...

Posted by: Magnus Shaw
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Features

Bidding for freelance work on websites. A mug's game?

For the jobbing freelance there can only be one priority. Ahead of the bookkeeping, email answering, blog updating and business card ordering - there's nothing more important than bringing in the work. And, when the industry is buoyant, it's not too...

Posted by: Magnus Shaw
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Features

Creative Mug

Website: www.creative-mug.com/ Twitter: @Creative_Mug Facebook: facebook.com/CreativeMug When did you start out blogging? We started CreativeMug in November 2011, after blogging on other places around the web for some years. How did you choose your...

Posted by: Creativepool
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Features

Blog of the week

Blogs that you want to know about! There are some fantastic creative blogs out there that you must check out! We are bringing these blogs to one place so that you know where to find the best new and established bloggers. Find out what these blogs are...

Posted by: Creativepool
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Features

Happy birthday, SMS!

by Ashly Morrison. Today marks the 20th birthday of SMS (Short Messaging Service), or the 'text', as it's more commonly known. Last year, we in the UK sent 39.7 billion of them. In a country of roughly 62 million people, that's a pretty...

Posted by: Creativepool
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10 great copywriters' blogs (That avoid the subject of copywriting)

As you are no doubt well aware, copywriters are, of course, some of the brightest, kindest and most imaginative people walking this planet. Indeed, when God was busy spooning out the talent, he took a particular shine to the marketing wordsmith -...

Posted by: Creativepool
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Leaders

Snap decision - why Facebook bought Instagram

Last Sunday Facebook surprised the world. Without waiting for their market flotation later this week - and like a big shot investment banker casually ordering the 1900 Cristal Brut - the social network laid down $1b in cash and stock to acquire...

Posted by: Creativepool

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