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Leaders

Al Young on loving the ordinary

There may not be a secret formula to great leadership, but if there were, we'd say that chief creative officer Al Young is on the right path to finding it. Having joined St Luke's as a junior writer all the way back in 1992, Al has "grown into" his...

Posted by: Creativepool Editorial
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Inspiration

13 packs that add extra to the ordinary

This month many Londoners have been lucky enough to bear witness to British artist Lucy Sparrow taking an everyday cornershop and catapulting it into the art world with her felt FMCG creations. You can read all about it here. Clearly Lucy's skill...

Posted by: bluemarlin
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Leaders

Could you spend Halloween night in the world's largest grave?

Iv'e never been particularly intimidated by graveyards, but I think even I might balk a little and the prospect of spending a night under the Paris Catacombs, especially having recently seen the movie “As Above, So Below.” But Airbnb is...

Posted by: Benjamin Hiorns
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Leaders

Code and Theory launch “One Night” Hotel app

Code and Theory and Standard International, the company behind The Standard hotels and the majority owner of the Bunkhouse Group, have launched One Night, the first third-party app for hotels designed by a hotel company. Following the success of...

Posted by: Creativepool Editorial
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Leaders

Bates CHI&Partners host second Singapore Portfolio Night

Bates CHI&Partners announced recently that they will be hosting the Art Director’s Club (ADC) Portfolio Night, the world’s largest advertising portfolio review, in Singapore on Wednesday 20 May. This is a one-night-only event, which will be held...

Posted by: Creativepool Editorial
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Leaders

WCRS launch late-night Evening Standard campaign

To launch a one-off special supplement (The Late Night Standard) ESI Media, owners of The London Evening Standard, launched a marketing campaign created by WCRS. First announced at Goodstuff’s Creative Showcase in June, The Late Night Standard...

Posted by: Creativepool Editorial
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Features

Behind the Idea: finding simplicity in Guinness Night Football

Expanding the reach of a brand to a new segment of audience can be a tricky challenge to overcome, as it is arguably easy to make false steps and set yourself off to an unpleasant start. It is also just as easy to overshoot and aim for too much...

Posted by: Creativepool Editorial
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Leaders

VCCP and CP+B cheekily monopolise on the launch of London's Night Tube

In news that will no doubt have been celebrated wildly throughout the capital over the weekend (and commiserated by the city's Uber drivers), the long-awaited Night Tube is finally a reality! The Night Tube rolled out over the weekend with 24-hour...

Posted by: Creativepool Editorial
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Leaders

Filtered Night Out For £15 million

Smirnoff has launched its newest campaign ‘Smirnoff Double Side’, with a 3D movie experience at Silverbird Cinemas in Accra Mall. The campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles. It...

Posted by: Creativepool
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Leaders

Stella Artois and Mother give New York and Buenos Aires a starry night

This Christmas, Stella Artois have given city-dwellers in New York and Buenos Aires a taste of something they don't get too experience too often; a starry sky. Together with lead agency Mother London, and production company UNIT9, Stella Artois has...

Posted by: Creativepool Editorial
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Inspiration

Late-night genius

You’ve been working on a nightmare brief for the last four days. It’s been a dog and so far you’ve come up with zero. You’re staring out of your office window and slowly but surely the panic begins to set in. It’s...

Posted by: Creativepool
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Leaders

McCann Manchester's new Haunt (the prize that goes bump in the night)

As prizes go, having your own pub built is quite a nice thing to win. But so it was when McCann Manchester was voted global agency of the year across all of McCann Worldgroup. Having won the award this year, the Manchester-based communications...

Posted by: Ashley Morrison
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Leaders

M&C Saatchi's CD to judge Knog film contest

Ben Welsh, the executive creative director at M&C Saatchi, has been announced as a judge on the panel for the unique “No Ordinary Night” film content by Knog; the urban bike lighting brand. He joins Rolling Stone editor Mat Cotye and Knog...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Changing perceptions of Race for Life

Race for Life returns in 2019 with a message to encourage everyone to join the charity event and help beat cancer through a campaign by Anomaly. Matt Roach, one of the creative directors on the project, talks about what went into making the work and...

Posted by: Creativepool Editorial
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Inspiration

Best Advertising Campaigns of 2020

10 of the best marketing and advertising campaigns from 2020. A global pandemic wasn’t enough to stop the advertising industry. In fact, I dare argue this was one of the most poignant, engaging and compelling years for advertising ever. We...

Posted by: Antonino Lupo
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Leaders

Cannes Lions 2017: Top Speaking Sessions at the Palais

Whilst it's the awards and the general glamour of Cannes that might dominate headlines, the real heart of Cannes Lions lies in the festival's celebrated speaking sessions. Championing the sharing of ideas and the betterment of the creative...

Posted by: Creativepool Editorial
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Leaders

Their First Non-Gifting Above The Line Campaign

The unique online department store Notonthehighstreet.com, launched ‘CHOOSE’ on Monday 15th September, its first non-gifting focused, above the line campaign created by WCRS. Notonthehighstreet.com is bringing together more then 4,000 of...

Posted by: Creativepool
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Leaders

Top 10 Ads of the Week

Recipe - 888sport Recipe has created their first work for 888 Holdings since picking up the account back in June. Kicking off with a global relaunch of the 888sport brand, the “Take ‘em on!” campaign encourages audiences to feel...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

SCPF - TOUS TOUS, along with SCPF, presents the fifth instalment of the well-known Tender Stories series. A comprehensive communication campaign with the aim of depicting tenderness from a new angle, as well as revealing the new Autumn/Winter 16-17...

Posted by: Creativepool Editorial
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Features

Hospitality and the Metaverse | #PurposeMonth

For the last twelve years, Matter Of Form have had the privilege to deliver exceptional brand and digital experiences to some of the very best luxury brands in the global travel and hospitality sector. And we have got to know the dedicated tribe who...

Posted by: Matter Of Form
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Inspiration

Passing on the craft and passion through generations - #MemberSpotlight

It doesn't come off as a surprise to us that Rupert Allcock draws his personal inspiration from ordinary people doing unordinary things. Breaking expectations is pretty much what creativity is all about - it is where the award-winning works...

Posted by: Creativepool Editorial
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Inspiration

Ten Instagram Resolutions for 2016

It's time to flush a load of inspiration into 2016 and we're starting with Instagram. Here are the ten resolutions we think you should be following through your feeds this year. Double-tap away... 1. Relax @gdax is a Buddhist monk living in Tibet...

Posted by: Kate Lewin
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Industry

The Flying Stars of Sierra Leone | #BehindTheIdea

As the UEFA Euro 2020 captures the headlines across Europe (with much regret across England), the time is now to celebrate a different group of footballers: the amputees from the Salone Flying Stars. The Sierra Leone Civil War killed over 50,000...

Posted by: Creativepool Editorial
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Industry

Behind the Brand: the wild experimentation of Desperados

When looking for examples of boldness in branding, a few names usually come to mind. Heineken, Coca-Cola, Burger King... Desperados. A brand like Desperados has wild experimentation in its very DNA. Born 25 years ago, Desperados thrives in...

Posted by: Creativepool Editorial
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Features

6 ways to tackle your remote team's mental health challenges

Can you smell the flowers blooming, the trees turning green? Can you feel the gentle touch of a summery breeze grazing your cheeks from a window draught? See the sun, calling you from the green park just around the corner? I’m not doing this...

Posted by: Antonino Lupo
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Features

Inside The Mind of Chris Turner, Sound Designer at Jungle Studios

What does it take to be a Founder of the next best tech company? Or the Director at a top agency? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of leaders &...

Posted by: Alexandra Schott
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Leaders

LDF looking to Kickstarter to fund Trafalgar Square Crazy Golf Course

At this year's London Design Festival, if all goes to plan you might be able to play a round of crazy golf at Trafalgar Square, with definite emphasis on the crazy! The “Visionary Crazy Golf” installation will include nine holes designed...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: BBDO

BBDO has had quite a week indeed. We've already reported on the global agency network's involvement in a charming new V&A Museum exhibition and its top placings in this year's Gunn Report, but that's just the tip of the iceberg. AMV BBDO unveil...

Posted by: Creativepool Editorial
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Leaders

Watch some of the world's earliest home movies

Thanks to the ubiquity of mobile devices, we no longer only capture the most special moments in our lives, but every moment, no matter how inconsequential. But decades before we were all filming our every move, the concept of capturing footage at...

Posted by: Benjamin Hiorns

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