Displaying 541 - 576 of 607 results
This week has been one big, fat customer relations fail in the life of Creativepool’s grumpiest blogger. That’s me, by the way, and it’s a title I’m rather proud of. Oh, and before you go all grammar guru on me, and tell me...
Posted by: Ashley Morrison
DLKW Lowe DLKW Lowe has been given the creative account for the UK Post Office following a review where it pitched against high-profile competitors such as Ogilvy, WCRS and Engine. DLKW take the reins from Dare, who won the account back in 2009, but...
Posted by: Creativepool Editorial
O.R Radhakrishnan has beed scooped by Enormous Brands, the Mumbai, India-based agency, which provides complete marketing and brand solutions to brands. Radhakrishnan joins EB as executive creative director from McCann Mumbai, where he served as...
Posted by: Benjamin Hiorns
This week I was asked to blog about the World Cup. I do not care for the World Cup. Not very much anyway. I hate those stupid flags that people stick in their car windows, reminding everyone of all the wasted excitement, hopes and dreams which the...
Posted by: Jessica Hazel
The 'Crash Test Drive' campaign for NRMA Insurance by Whybin\TBWA is officially the only Australian campaign to be nominated for an award in the 'Innovation' category at the 2014 Cannes Lions. The campaign, which is one of 30 pieces shortlisted for...
Posted by: Benjamin Hiorns
Ogilvy & Mather have enjoyed another big win, just weeks after winning Global Network of the Year at the 41st annual One Show Awards, taking home Agency of the Year nods at two of the top industry award shows. The two shows in question are the 18th...
Posted by: Benjamin Hiorns
As the footer of this column will tell you, I’m a copywriter. And a blogger. I also dabble in journalism and podcasting. These are all quite enjoyable and satisfying things - at least from time-to-time - and I’m pretty lucky to do them...
Posted by: Magnus Shaw
Published 18/12/2013 by Campaign Magazine In a year when the importance of creativity and innovation in digital rose further, SapientNitro stood ahead of its peers. And SapientNitro’s creativity extends to trying to make the world a...
Posted by: Publicis Sapient
After having scooped a huge account in the form of the Prudential's 'PruProtect' life insurance business at the end of last month, BBD Perfect Storm now adds another wealthy string to its bow in the form of bed specialist 'Dreams', who yesterday...
Posted by: Benjamin Hiorns
There were 800 top advertising bods in attendance at the sell-out Axis Awards show last night, which is one of the industry's top creative award shows and the top creative award show in New Zealand. The show is organised by the Communication Agencies...
Posted by: Benjamin Hiorns
We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. As...
Posted by: Creativepool
The other day, somebody accused me of being “such a copywriter” about something or other. I think I’d used the word “malapropism” and nobody else in the room knew what it meant. My being called “such a...
Posted by: Ashley Morrison
Over the summer, I was working for a client in southeast London. I’ll be honest: the travel was a pain in the butt. We were in that ridiculously hot stretch of the summer where it was hotter in London than in most of Europe. The tube was...
Posted by: Ashley Morrison
You may have noticed Marissa Mayer, the CEO of Yahoo!, kicking up some dust last month, when she announced a complete ban on working from home. This, she claimed, was to encourage collaborative working and collective thinking. However, there was a...
Posted by: Creativepool
Congratulations you have a job interview! However, have you given much thought to negotiating your salary compensation package if you get a job offer? Are you honing your negotiation skills, in readiness for a job offer? Don’t fall down at the...
Posted by: Source
by Ashley Morrison. I love comedy. I love the craft of it. I love how a skilled performer can take you one way, only to throw you in a completely opposite direction - which is the one that gets the bigger laugh. Being a successful stand-up comedian...
Posted by: Creativepool
Perm or freelance? You decide! This month's article will help you decide whether your next move in the industry is focused towards the permanent or freelance side. Jonathan Lindon, MD of Source, will explain the pros and cons of both, leaving it up...
Posted by: Creativepool
by Magnus Shaw. I work as a copywriter and blogger. I also do something I call consultancy - advising people on their writing, marketing or branding, really. Sometimes, I produce or present radio programmes too. These are all very enjoyable and...
Posted by: Creativepool
Ask an employer what he or she would prefer; a candidate with three years real experience, or a graduate straight out of university, and they are likely to say that they would like a degree educated candidate with three years experience. Push them a...
Posted by: Creativepool
by Ashley Morrison There are a great many perks to being a freelancer (if you’re regularly employed, obviously). A lot of variety, regular change of scene if you work on site for multiple clients, working days to suit your personal schedule,...
Posted by: Creativepool
by Magnus Shaw An enormous advertising company (Leo Burnett) and a small creative film company (Asylum) have had a difficult couple of weeks. It's a tangled tale but essentially Asylum produced a film for the McDonald's charitable foundation for Leo...
Posted by: Creativepool
by Jessica Hazel You might have noticed a vandalised Billboard featuring Go Compare's fictional opera singer Gio Compario recently and had a little chuckle to yourself. But this is not the work of a rebel with a step ladder, this is the latest...
Posted by: Creativepool
In comparison with the tabloids, The Guardian uses television advertising sparingly. This may be a cost consideration, but actually ensures a rather pleasing impact when a spot does appear. In the past, the paper's TV efforts have been intriguing,...
Posted by: Creativepool
As with so many wonderful things, the Meerkat was first introduced to us by Sir David Attenborough. In the 1980s documentary Meerkats United' we discovered they are not cats, they reach sexual maturity aged one and they speak' to each other. It...
Posted by: Creativepool
Ideas solve problems; but in marketing, having a breakthrough idea is only half the battle. The other half is understanding your audience - who they really are, what drives their decisions, and how to craft your messaging to truly resonate with them...
Posted by: Social Chain
For creatives, traditional pricing models often fall short of capturing the true value delivered to clients. Value-based pricing (VBP) represents something of a paradigm shift that aligns fees with the tangible benefits clients receive, rather than...
Posted by: Benjamin Hiorns
Not to get lofty, but what is life without purpose? An existence without something that drives us forward, gives us a feeling of achievement and a reason for being. Sometimes, it feels like advertising has taken purpose and turned it into a content...
Posted by: Social Chain
Generally speaking, my annual Earth Day articles tend to revolve around collecting the most interesting activations from the year but this year, I was offered a pretty unique opportunity. A few weeks ago, I was contacted by Selina Donald, CEO and...
Posted by: Benjamin Hiorns
Depending on who you ask, influencers are either a blight on the media landscape or the “most organic and transparent way to bring new audiences to your brand”. I, as ever, fall somewhere in the middle. I appreciate the appeal of somebody...
Posted by: Benjamin Hiorns
In today's increasingly digital landscape, where online visibility is crucial for businesses, freelance SEO copywriters play a vital role in helping companies optimize their content for search engines. As a freelance SEO copywriter, it's essential to...
Posted by: Creativepool Editorial
Being a freelancer in the creative industries can be equal parts exhilarating and terrifying, particularly with AI now potentially changing the playing field for so many of us. For me, freelancing offers the freedom to only accept the work I...
Posted by: Benjamin Hiorns
For all intents and purposes, your PR agency is your public face to the working world, at least in a B2B sense. It’s the middle ground between you and the wider world and it exists to contextualise and communicate your successes and your...
Posted by: Creativepool Editorial
This week, we’re shining our company spotlight on Ewan Burns, a one-man Swiss army knife when it comes to photography, videography and filmmaking. How was your company born and where are you based? It was born under a bright star, born out of...
Posted by: Creativepool Editorial
Wunderman Thompson has partnered with the RHS, the UK’s largest gardening charity, to launch a new brand strategy and accompanying integrated campaign, showing how the RHS can help all gardeners to “speak plant.” The RHS boasts...
Posted by: Creativepool Editorial
How often have you found yourself being briefed ‘we want an attention-grabbing ad’? Clearly, advertisers want to catch the consumer’s attention, but surely they want to do more than just grab it? Just because an ad is seen, it...
Posted by: Creativepool Editorial
For this week’s Getting to Know, we’re talking to Benedict Buckland, the Creative Director at alan. the B2B marketing agency that's a part of Raconteur. Benedict’s career path is far from a conventional, having started at the tail...
Posted by: Creativepool Editorial
