Displaying 1 - 36 of 604 results
Nationwide Mutual Insurance has decided to dig into its vaults as part of a complete corporate branding overhaul. The insurer will be debuting a redesign of its logo, which puts the soaring eagle back where it belongs, alongside a new campaign...
Posted by: Benjamin Hiorns
Nationwide, the American mutual insurance company, announced last week that it had selected Ogilvy & Mather New York to handle the creative advertising work for their new marketing agreement with Peyton Manning, the quarterback for the Denver...
Posted by: Benjamin Hiorns
Despite having appointed VCCP to its creative account back in March, Nationwide have opted to keep their latest campaign in-house. The “On Your Side For Generations” campaign is built around a new 90 second TV ad, which will break during the...
Posted by: Creativepool Editorial
Following the success of this year's #EasterSOwhite, Primesight is pleased to once again be showcasing work from the #SoWhiteProject. The work will be live this weekend across Primesight's entire digital 48-sheet and 96-sheet estate. #SummerSOwhite...
Posted by: Primesight
What's the first thing that comes to mind when you hear the word 'insurance'? Perhaps your first instinct is to rest a protective hand on your wallet. Perhaps it's a bit of anxiety, knowing all the bureaucracy that comes with it. You certainly don't...
Posted by: Creativepool Editorial
A new campaign for Australian insurance firm NRMA Insurance, highlights its home and contents insurance policy with an amusing 30-second TV spot that shows a family of possums breaking into a family's home while they're away on holiday. The campaign...
Posted by: Benjamin Hiorns
Calling all keyboard racers! In order to raise awareness of MORE TH>N SM>RT WHEELS - the black box car insurance that rewards you for safe driving - VCCP has created the first ever online driving game where it pays to drive safely. This addictive new...
Posted by: VCCP
Back in 2008 Brit Insurance and the Design Museum teamed up to bring us the Brit Insurance Design Award an international, annual award ceremony and supporting exhibition for up and coming designers in the categories of architecture, fashion,...
Posted by: Creativepool Last night it was announced that the British Designer Samuel Wilkinson and the supporting product design company Hulger have scooped the Brit Insurance Design of the Year award with their innovative redesign of the low-energy light bulb. The award...
Posted by: Creativepool
In a bold new move, Income Insurance recently unveiled its new feature of Enhanced Covid-19 coverage for its travel insurance with an 18-minute horror film created by BBH Singapore. Pioneering Singaporean horror film director Kelvin Tong, known for...
Posted by: Creativepool Editorial
In 2015, nearly 40% of the UK’s self-employed workforce did not file their taxes by the HMRC deadline. That accounts for over 890,000 freelancers in the UK, who all faced a £100 late fee. The mere thought of taxes is often nightmare fuel...
Posted by: Antonino Lupo
BBH London - Burger King UK Burger King UK has appointed BBH London as its first creative agency, without a pitch, following the UK’s franchise’s buyout at the end of 2017. The UK franchise was acquired by private equity firm Bridgepoint...
Posted by: Creativepool Editorial
We Are Disrupt - Canyon UK Canyon UK has appointed We Are Disrupt to drive awareness and sales of the Canyon Fitness range. Canyon’s Fitness range aims to bring their award-winning performance to more riders. Whether you’re cruising...
Posted by: Creativepool Editorial
Amsterdam Worldwide - Mitsubishi Mitsubishi Motors Corporation (MMC) has selected Amsterdam Worldwide as their lead global brand agency. The Amsterdam-based agency, with additional offices in Berlin and Paris, was engaged last spring in a...
Posted by: Creativepool Editorial
WCRS - Sky Mobile Sky Mobile launches their new creative platform, “Hello Possible” created by WCRS. The award-winning film director Nicolai Fuglsig brings to life the magic of possibilities in a TV launch ad featuring British actress...
Posted by: Creativepool Editorial
ROTHCO - Dublin Bus Public service provider Dublin Bus wanted to add an extra level of ‘proud’ to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill...
Posted by: Creativepool Editorial
TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...
Posted by: Creativepool Editorial
In a stunt not a million miles away from the KLF's infamous million pound burn-off (though far less aggressive), the online life insurance provider Beagle Street let loose 500 paper dogs in London yesterday (March 25), each made with £10 notes....
Posted by: Creativepool Editorial
LoRo - La Scala Theatre LoRo, an Italian agency that belongs to the Serviceplan group, has won the account of La Scala Theatre for the season 2017/2018. The communication campaign includes print, buses, posters and below the line advertising. The...
Posted by: Creativepool Editorial
Pi Studios - WeTransfer Pi Studios, the Amsterdam-based premium entertainment company and part of the WE ARE Pi family, has created a brand new global documentary series for WeTransfer. The four-part series explores the creative process of some of...
Posted by: Creativepool Editorial
Peperami After a competitive pitch process, Havas Helia, has won the digital engagement work for Peperami, the flavoured salami brand now owned by Jack Links. Havas Helia has been tasked with building a new UK website for the brand and driving...
Posted by: Creativepool Editorial
Papa John's, the internationally renowned pizza chain and official “Pizza Sponsor” of the NFL, has launched a new integrated advertising and social media campaign to coincide with the start of the 2014/2015 NFL season, which kicks off...
Posted by: Benjamin Hiorns
Saatchi & Saatchi recently launched Churchill Insurance’s “Bring Chill to the Nation” campaign with Churchill’s iconic mascot ‘Churchie’ leading the creative, introducing his very own blissed-out world, the...
Posted by: Creativepool Editorial
VCCP Nationwide has appointed VCCP as its lead advertising agency in a move to keep the momentum going behind the revamped brand building strategy launched last year. VCCP will take over lead duties on the £20 million account from 18 Feet and...
Posted by: Creativepool Editorial
Vodafone - Let's Go While I don't object to advertisements suggesting a product or service will enhance a small corner of my life (it could be argued that's what all advertising does), I do find it tiresome when a brand proposes it has unlocked the...
Posted by: Magnus Shaw
Relationships are vital in life and in business. There are few professional relationships as important (and arguably codependent) however, as brands and agencies. This dynamic partnership can either propel both parties to brave new heights or, if...
Posted by: Benjamin Hiorns
Over the last half decade, we have seen some interesting shifts in the buying habits of people in privileged and developed markets. Notably a decline in the need for ownership in its traditional sense. With the vast majority of ‘things’ no longer...
Posted by: ECHO
Cookies & Partners - Greenpeace Cookies & Partners has won the pitch for Greenpeace - the most important independent environmental organisation - to create their Christmas communication campaign to recruit new regular donors. The central message is...
Posted by: Creativepool Editorial
We Are Social - Diesel Diesel has appointed We Are Social to run its #forsuccessfulliving fall winter 2016 digital global campaign. The fashion giant is collaborating with photographer Terry Richardson for a global launch of the collection in Tokyo...
Posted by: Creativepool Editorial
It was announced yesterday that the advertising network TBWA Worldwide has acquired leading independent advertising agency Heimat, having taken a majority share. The German agency was founded in 1999 by partners Matthias von Bechtolsheim, Guido...
Posted by: Benjamin Hiorns
In a joint statement released yesterday, the global advertising holding groups Publicis and Omnicom officially announced that they had terminated their proposed $35 million merger, following weeks of speculation. The agreement was mutual, and came...
Posted by: Benjamin Hiorns
TV is a huge part of everyday life, with iconic British soaps like Coronation Street and Eastenders still going strong today. Alongside these shows, certain British adverts have made a lasting impression on viewers. We all have memories of particular...
Posted by: Creativepool Editorial
Some campaigns are about more than just product and pricing. Direct Line Group clearly knows that quite well, and the brand wanted to show a younger audience how much it cared for their needs too. Despite a 'monster challenge' as big as Covid,...
Posted by: Creativepool Editorial
Gravity Road – D&AD D&AD has appointed the London-based creative agency Gravity Road as its editorial partner for the D&AD Festival and Awards. As D&AD looks to become a broader platform for championing creativity, it will work with Gravity Road...
Posted by: Creativepool Editorial
Most people would probably agree that, these days, we are a much more touchy-feely nation than ever before. Or much more “politically correct”, if you want to be more politically correct about the label. But advertising is still one of...
Posted by: Ashley Morrison
Controversy can be a double-edged sword, particularly in an age where there’s so much content and so few original ways left to break through the noise. Poking the bear is all well and good though, but if you poke too hard, you’ll...
Posted by: Benjamin Hiorns
