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Leaders

Leo Burnett tasked with refreshing the McDonald's brand

After a recent heated shootout for ideas to refresh the McDonald's brand, Leo Burnett walked away with the prize, and are expected to put this idea to the test in a significant campaign later this year or early next year. Leo Burnett is already on...

Posted by: Benjamin Hiorns
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Leaders

DeVito/Verdi win Bernie & Phyl's Furniture advertising account

Boston-based furniture retailer Bernie & Phyl's has named the New York agency DeVito/Verdi as its agency of record. The award-winning agency was granted a seat at the company's table by Rob Rubin, Bernie & Phyl's president of merchandising and...

Posted by: Benjamin Hiorns
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Workshop

How To Create a Double Exposure in Photoshop

Using images taken from Fotolia's 30 million strong stock image library our friends over at Phlearn have shared with us one of their awesome video tutorials highlighting how to create a double exposure in Photoshop. The video gives an in-depth but...

Posted by: Fotolia
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Leaders

The creative project's worst enemy? Panic.

The late Douglas Adams wrote one of the smartest, most intriguing and funniest books of the 20th century. It was called 'The Hitchhiker's Guide To The Galaxy'. For the uninitiated, it features an electronic book (before they were real things), also...

Posted by: Magnus Shaw
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Inspiration

Unstock: Symbiosis and Surprise

Top Fotolia contributor Siarhei Piatrosau, and his colleague Dmitri Serov, have a unique Fotolia portfolio, so we spoke to them as part of our ‘Unstock’ series. Siarhei and DmitriDmitri and I are both from Belarus. We started working...

Posted by: Fotolia
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Leaders

M&C Saatchi Milan bring Rio's 'Christ the Redeemer' statue to Naples

As well as losing out on their own 2014 World Cup (after a staggering 7-1 defeat to Germany on Tuesday evening) it would appear Brazil have lost something else to a European country. In this case we're referring to the iconic 'Christ the Redeemer'...

Posted by: Benjamin Hiorns
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Leaders

Creative industries outline an ambitious vision and strategy for 2020

Businesses and Government cannot rest on their laurels if the UK shall maintain the position as a world leader for the creative industries. Launched at the Create UK event last wednesday, hosted by Facebook, attended by Vince Cable Secretary of State...

Posted by: Creativepool
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Leaders

McCann Australia name Roshni Hegerman as senior planner

It was announced towards the end of last week that Roshni Hegerman will be joining McCann Australia's planning department as senior planner at the agency's Sydney office. Hegerman joins McCann after a stint as planning director at BBDO India, where...

Posted by: Benjamin Hiorns
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Leaders

VCCP help Avis “Try Harder” in a new European TV Campaign

VCCP has created a TV spot for car rental company, Avis called “Unlock the World,” which made its televisual debut last night during the World Cup match between England and Costa Rica. The campaign, which was written by Kieran Knight and...

Posted by: Benjamin Hiorns
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Leaders

TBWA appointed as Sotheby's Global Lead Brand Agency Partner

It was announced yesterday that TBWA has been appointed as the global strategic and creative agency partner for Sotheby's, the fine art auctions and private sales corporation based in New York. The agency's London office will be leading the account,...

Posted by: Benjamin Hiorns
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Features

East London Swimmers

As soon as the city heats up, people flock to their favoured outside swimming spots. For most this is one of the ponds on Hampstead Heath, for others, London Field's Lido offers the perfect hipster location for posing, swimming, smoking and...

Posted by: Jessica Hazel
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Inspiration

Packaging Gallery: Brazil 2014 - The Official Sponsors

Events like the World Cup prove that packaging is much more than protection. It’s a vessel and a vehicle for celebration. Limited edition event-orientated packaging doesn’t just ride the hype, it generates it. The brands that associate...

Posted by: bluemarlin
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Leaders

M&C Saatchi team up with QUIT and urge smokers to put their lights out

In order to raise awareness about the serious dangers of smoking on 'World No Tobacco Day', the global anti-smoking charity QUIT have teamed up with M&C Saatchi to create an integrated social media campaign which uses the micro-video site Vine to...

Posted by: Benjamin Hiorns
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Inspiration

SpY installs a moon in the sky over Lausanne

One of the downsides of city life is not being able to marvel at a clear, starry night. Luckily urban artist SpY has solved this inconvenience by installing an enormous, illuminated crescent moon over the city of Lausanne in Switzerland. By day the...

Posted by: Jessica Hazel
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Inspiration

Packaging Gallery: Premium Coffee

Coffee, like wine, has become a product for aficionados. Consequently, a substantial market for high-concept bags of beans has evolved, with each brand using design as its weapon win the battle to become the coffee enthusiast's preferred brew. Below...

Posted by: bluemarlin
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Features

Watch and comment: John Lewis’ 150th anniversary commercial

Taking a primetime advertising spot last Saturday night during Britain’s Got Talent, the new television commercial celebrating John Lewis’ 150th anniversary was revealed. Created by Adam & Eve/DDB, the ad is called Never Standing Still,...

Posted by: Ashley Morrison
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Leaders

Kate Howe hired as new Managing Director at Gyro

Kate Howe has recently been named as managing director at Gyro London, an agency which focuses on business-to-business advertising. She will join Gyro on the 1st of July this year, and will manage its 82 members of staff in a joint capacity with...

Posted by: Benjamin Hiorns
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Leaders

Lowe Profero chosen as digital agency for Guzman Y Gomez

Lowe Profero, the global digital network of Lowe and Partners, announced last week that they have partnered with the Australian based Mexican food chain, Guzman y Gomez, to develop the brand's digital presence both locally and internationally. The...

Posted by: Benjamin Hiorns
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Leaders

Wieden + Kennedy take Weight Watchers account from McCann Erickson

Though world renowned weight loss brand Weight Watchers have been with McCann Erickson New York for seven years now, it was announced late last week that their advertising business will now be covered by Widen + Kennedy, the independently owned,...

Posted by: Benjamin Hiorns
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Leaders

Grey Group and the WWF raise endangered animal awareness using Snapchat

Yesterday the World Wildlife Fund (WWF) and the Grey Group ad agencies '41?29! Media Internet' and 'Uncle Grey' (based in Turkey and Denmark respectively) launched a brand new campaign, which aims to raise public awareness regarding endangered...

Posted by: Benjamin Hiorns
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Leaders

Publicis promote 'Guess the X-ray' competition for Gatwick Airport

On Monday, Gatwick Airport launched a social media contest called 'The X-ray Collection', which offered users the chance to guess products that had been photographed using the X-ray scanner at the London airport. The products scanned all come from...

Posted by: Benjamin Hiorns
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Leaders

VCCP and Asda introduce the 'Asda Chick' for their Easter campaign

To capitalise on this year's Easter buzz, VCCP have introduced a new mascot for supermarket brand Asda, in the shape of a (quite literally) 'funky chick' with a few rather audacious moves up his sleeves (or lack thereof). The latest iteration of the...

Posted by: Benjamin Hiorns
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Leaders

Ogilvy & Mather replace iconic E-Trade baby with Kevin Spacey

Last month it was announced that online brokerage firm 'E-Trade' were retiring their now legendary talking baby commercials, which have been mainstays on American television since they first aired during the Super Bowl commercials back in 2008....

Posted by: Benjamin Hiorns

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