Displaying 1 - 36 of 8119 results
Sonic and audio branding is a much fascinating field in the industry, and one which is certainly growing. Blending corporate identities across an almost-all-encompassing sensorial experience is bound to be the future of marketing, and if that's true,...
Posted by: Creativepool Editorial
Rowdy Studios is a full-service branding agency based in London and Dublin with over a decade of experience in building bespoke brands. A tight-knit team with an enviable client list, Rowdy is an agency that “blends sound strategy with loud...
Posted by: Creativepool Editorial
Do you listen to the radio via the internet? Quite possibly. Radios 1, 2, 3, 4, 5Live, 6Music, Capital, Smooth - they're all there, streaming away. But, when was the last time you listened to an internet-only radio station? One that's online rather...
Posted by: Magnus Shaw
It's all great to have your brand accredited as a green corporation, but how do you follow through your good intentions with clear actions? In this new era of consumerism, especially as consumer habits are shifting so much in the wake of the...
Posted by: Creativepool Editorial
Of the many qualities that independent Brand & Design Director Jason Ford possesses, his no-nonsense attitude is certainly our favourite. As part of his job, Jason often receives long brief documents filled with "noise" that fail to reduce the...
Posted by: Creativepool Editorial
Having the right people on board is vital for a business’ success. Without the right talent, in the right role, at the right time, growth can be much slower - and can even reverse. The battle for talent has never been fiercer. Organisations...
Posted by: FJC
Last night at around 8pm, something quite spectacular happened: En masse, the UK took a few minutes out of its prolonged panic and self-isolated worry to take to their doorsteps and applaud the people who have emerged as the real MVPs in this time of...
Posted by: Benjamin Hiorns
Perhaps it's the money. Large budgets are often greeted by marketing teams in the same way Keith Richards welcomes a stiff drink. But the fact remains that endless resources are not always guaranteed to produce branding success. Far from it. The...
Posted by: Creativepool
BBDO Worldwide president and CEO, Andrew Robertson, announced yesterday that he was putting a new regional management team in place to lead agency growth. Robertson said that these changes demonstrate the benefits of BBDO's "Commitment to strong...
Posted by: Creativepool Editorial
VivaKi, the programmatic ad tech arm of the Publicis Groupe, announced recently that it will be retreating from proprietary ad trading, redistributing 120 US ad buyers to individual Publicis agencies such as Starcom MediaVest, Walker Media and...
Posted by: Creativepool Editorial
With speculation and anticipation rife as Cannes Festival of Creativity approaches, it is only fair that those who can’t go to Cannes, can go to CANNT. Mr. President partners with creative hub The Hospital Club, to bring you this year’s...
Posted by: Creativepool Editorial
In this age of overwhelming noise, one of the most common and popular buzzwords you can hear is disruption. All brands aim to cut through the noise with some disruptive move or campaign - but how many actually achieve that? When BrandOpus was...
Posted by: Creativepool Editorial
Podge is a funny word that could feasibly mean anything to anyone. But if you were born in Manchester, it brings to mind that most British of physical features - the beer belly. Mancunians have always referred to putting on weight as putting on...
Posted by: Creativepool Editorial
Your mind is constantly jumping from one idea to another. You can barely focus on what you are doing now, as your side-projects seem to jump in from all angles. You struggle to complete one thing; and in the meantime, you get so inspired by other...
Posted by: Antonino Lupo
Some of the biggest, most recognisable brands across the world owe their success to the fact that they’ve nailed their global marketing strategy. Brands like Airbnb and Coca-Cola are known for their almost universal messages, whether...
Posted by: Creativepool Editorial
How do you pull off a social campaign with a few pennies and tons of creative energy? Independent agency Five by Five certainly has something to say about that. Despite having a limited campaign budget, the agency has crafted a campaign for Regina...
Posted by: Creativepool Editorial
It’s been a year! Wherever the past 11 months went, we are now in December and it’s time to start looking back on everything good that happened this year. What better way to start than by listing the best animations from 2021? Top 5...
Posted by: Antonino Lupo
The leaves are turning a rusty shade of green and there’s very definitely a chill in the air which can only mean one thing: Autumn’s here. And so, after a summer of veritable freedom, we’re all heading back to our desks, ready to knuckle down...
Posted by: Kate Lewin
Celebrated portrait photographer Tom Oldham has launched his latest project, ‘The Hopefuls,’ aimed at addressing the widespread political disillusionment among first-time voters in the UK. This powerful project aims to capture portraits...
Posted by: Creativepool Editorial
Thanks to the ubiquity of mobile devices, we no longer only capture the most special moments in our lives, but every moment, no matter how inconsequential. But decades before we were all filming our every move, the concept of capturing footage at...
Posted by: Benjamin Hiorns
Ashton Kutcher - you know the fellow. He's famous, isn't he? Famous for some quite poor movies; famous for marrying Demi Moore; famous for that Hollywood hidden camera thing - Punk'd; and famous for launching websites. Hang on - famous for launching...
Posted by: Magnus Shaw
Colour psychology is defined as the study of hues as a determinant of human behaviour. In simpler terms, colours can have a deep and sometimes subconscious impact on our thoughts, actions, and habits. While this concept can be applied to many aspects...
Posted by: Creativepool Editorial
Trends. January is always going to be the month of trends and trend think pieces. It’s inevitable and it makes sense and while some might baulk at the idea of reading yet another thousand words of ponderous prattle, if there’s one company...
Posted by: Benjamin Hiorns
For any brand, identity is everything and while a part of that identity is always going to be decided by the public, a great deal of it is cultivated by a branding team who set out to guide the opinions of the population. However, not all rebranding...
Posted by: Benjamin Hiorns
A Radio Times survey recently revealed that two-thirds of people had watched one of their favourite shows again during lockdown, with 43% saying they did so to comfort themselves. Nostalgic videos set to a backing track of Simple Plan’s...
Posted by: Creativepool Editorial
This week, we're shining our company spotlight on legacy Canadian shop Agency59. We spoke to Brian Howlett, Chief Creative Officer, to get the inside scoop. How was your company born and where are you based? We were founded in 1959 in Toronto as...
Posted by: Creativepool Editorial
The Cannes Lions International Festival of Creativity has announced some significant changes that will come into effect in time for the 2016 awards. These changes will see the Press Lions become the Print & Publishing Lions and Digital Craft split...
Posted by: Creativepool Editorial
There’s a word that used to be thrown around in creative circles for a long while that’s become a bit of a dirty one: intuition. I was having dinner with a designer friend who was telling me about a recent idea for a feature he had at...
Posted by: Creativepool Editorial
StudioMono - Kingsbury Press StudioMono has rebranded and repositioned Kingsbury Press as masters of “The Art of Print” as the printer marks its 50th year in business. The new look is minimal and monochromatic and is offset by an online...
Posted by: Creativepool Editorial
by Magnus Shaw Last week I wrote a piece for Creativepool (which you can read here) explaining how the rubbish customer service offered by Orange ensured I would never purchase from them again, and simultaneously wasted their advertising budget. So...
Posted by: Creativepool
We are delighted to officially announce the judging panel for the 2016 Creativepool Annual, which we hope exceeds the overwhelming success of the 2015 Annual, which not only contained some of the greatest creative work of the year but was all wrapped...
Posted by: Creativepool
Morag Myerscough has redesigned a series of rooms and wards within the Sheffield Children’s Hospital, transforming them into “uplifting” and colourful spaces, which are typical of her inimitable style. The British designer had to...
Posted by: Creativepool Editorial
Whilst it has received something of a critical mauling and is the kind of concept that will cause more than a few adult eyes to roll (especially if they’ve been dragged along by the scruff of the neck to see it), The Emojii Movie at least...
Posted by: Benjamin Hiorns
As part of the 100th anniversary of the Battle of Passchendaele (also known as the Third Battle of Ypres), The Royal British Legion (RBL) has launched a campaign to generate income to help support all members of the British Armed Forces, veterans and...
Posted by: Creativepool Editorial
Bazaarvoice, a provider of consumer-generated content, advertising, and personalisation solutions, today announced the results of a study exploring the shopping habits of over 400 Amazon Prime Day shoppers in the US to discover if consumers also...
Posted by: Creativepool Editorial
Everyone knows that cats are essentially the gatekeepers of the internet, and as long as they continue to be cute, cuddly and prone to fits of random insanity, agencies and brands alike will continue to utilise their charms in all manner of inventive...
Posted by: Creativepool Editorial