Displaying 145 - 180 of 9533 results
The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with Cogs Agency with production support by The Flying Kick Asia and Shooting Gallery...
Posted by: Creativepool
The end of the tax year is approaching, which means it’s time to think about making a few resolutions to make your business better over the next 12 months. So if you’re considering making a fresh start during the new tax year, are there...
Posted by: FreeAgent
It’s that time of the year! In mid-November, brands usually rush to release their best Christmas ads and capture a precious slice of attention from their target audiences. Due to the shortage crisis, this year was a bit different, but...
Posted by: Antonino Lupo
Early last year, Unilever doubled down on brand purpose and argued that investing more in purposeful communications is the smart thing to do for any brand. That was January 2020, and since then, a global pandemic has proven Unilever quite right, with...
Posted by: Antonino Lupo
You know what inbound marketing is, right? The idea that to attract prospects and convert them to customers, you’ve got to give them something of value first? Which could be that useful blog about the importance of knowing your buyer persona....
Posted by: Woven Agency
You may have seen this picture below doing the rounds on Facebook last week. And if you did and you’re a creative, you may well have chortled knowingly. Because the sad fact is, most creatives I know have experienced this at some point in their...
Posted by: Ashley Morrison
by Michael Tomes. Or the alternative heading "Read this and you might just get the job you want". It has been a while since I have written to the candidates on Creativepool other than when I produce the Hot Jobs bulletin each week, and include a...
Posted by: Creativepool
Job interviews can be nerve-racking, no matter the position you’re applying for. In fact, 93% of people say they feel anxiety leading up to the interview. One of the ways you can keep these nerves at bay is by preparing effectively. In this...
Posted by: Creativepool Partner
Have you ever seen a job ad for the perfect job role? I’m not talking about the role that makes you consider whether leaving your current position would be a good idea. I’m talking about the one that makes your eyes glimmer, and your...
Posted by: Antonino Lupo
The amazingly talented Valerie Carlson joined Critical Mass early in December 2020 as their new Global Chief Creative Officer, tasked with leading a team driven by innovation, positive change and tons of creativity. But to get there, Valerie did...
Posted by: Creativepool Editorial
If you love kittens and have been around the internet for a while, you know about cryptocurrency and the rise of NFTs. Spelled out as Non-Fungible Tokens, NFTs are a new form of bitcoin that is being discussed extensively in the creative industry and...
Posted by: Antonino Lupo
I'm serious. Quit while you're ahead. Or rather, quit while you're not as far behind as you will be if you keep reading. Apart from its arguable entertainment value, it will not enrich your life, make you cleverer, funnier or wealthier. Or even feel...
Posted by: Ashley Morrison
Like most people in the creative industry, I know a fair few people who operate websites. Some of those sites are superbly designed and executed, others are a bit dull, and a minority are a right royal mess. It's also notable how few make real...
Posted by: Magnus Shaw
Do you know what Farmville is? If not, lucky you. I do, unfortunately. Long story short, it's a Facebook application where you can tend to your own virtual farm: buying crops, animals, outbuildings...and last year you could even buy fireworks for New...
Posted by: Creativepool
As a companion piece to my Creative Opinions feature on GDPR, which comes into effect today (May 25th 2018) across the EU, I interviewed a number of influencers on the new law. The General Data Protection Regulation represents the greatest shake up...
Posted by: Benjamin Hiorns
Whereas graphic designers operate solely with stationary media and animators literally like to keep things moving, multimedia designers need to effectively be masters of both trades. Multimedia designing combines different media formats to send...
Posted by: Creativepool Editorial
In fashion, money talks. Indeed, there is literally millions to be made if you know the right people or are somebody’s son or daughter. But for the rest of us starting out in a fashion career from the very bottom with no real guidelines to...
Posted by: Creativepool Editorial
We don’t live in a perfect world. If we did then we wouldn’t currently be watching one nation committing unprovoked atrocities against another. But one area that we are starting to see in more black and white terms is the...
Posted by: Benjamin Hiorns
Putting together an awards entry takes a bit of science and art. We've compiled this Top 10 list from judges and winners to give you the knowledge on how to create the perfect submission. 1. Tell a story Everyone loves a good story. The best way to...
Posted by: Creativepool
With the start of 2023 just behind us and new year’s resolutions in full swing, consumers are looking for brands like Bulk to help them along their fitness journey. Through the launch of the new campaign, Initials was tasked with helping Bulk...
Posted by: Creativepool Editorial
Founder & Creative Partner of ROOK/NYC Mark Christou is particularly attached to this famous quote by Massimo & Lella Vignelli, according to which quality will always win over time. Juggling a mix of client meetings and calls, projects and more on a...
Posted by: Creativepool Editorial
We were quite surprised to read that Studio Noel's biggest challenge to its own development was... Michelle Noel, Creative Director. It takes some guts and definitely self-awareness to recognise your own limits, and Michelle did so quite beautifully...
Posted by: Creativepool Editorial
It’s getting harder to step your foot in that creative door. With agencies focusing on awards and “big achievements”, we tend to focus more on titles and lose sight of personal development. Sophia Luu argues it’s time to scrap...
Posted by: Creativepool Editorial
It's Monday morning. Email hell beckons. I've got my Creativepool blog to write but I do also need to try and whittle down the daily glut of Groupons, StumbleUpons, Voucherclouds, More Groupons, and LinkedIn's “congratulate Billy-Bob on his new...
Posted by: Ashley Morrison
When you arrived at work this morning, did you notice a pop star sitting at a flat-screen, typing away? Was there a movie idol in the kitchen fixing some coffees? Or a minor royal handing out the mail? If not, I'm afraid your firm is way behind the...
Posted by: Magnus Shaw
Our guest post from Erin Osterhaus, Managing Editor of The New Talent Times, explains why she believes you need a creative application to attract creative applicants. In creative industries, standard job applications don’t attract the right...
Posted by: Source
by Ashley Morrison I'm very happy to take advice from people. The main caveat is that it has to be from someone who knows what they're talking about. The second caveat is that they have to practise what they preach. Below is a genuine profile from...
Posted by: Creativepool
You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...
Posted by: Antonino Lupo
The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with Cogs Agency with production support by The Flying Kick Asia and Shooting Gallery...
Posted by: Creativepool
After 11 year's of running The Annual we've picked up a few key pointers on how to craft a winning awards entry. Below is the Top 10 tips from ourselves, previous judges and winners on how to create the perfect submission. 1. Tell A Story An...
Posted by: Creativepool
I've never lived in London. As a copywriter, whilst the vast majority of my clients and peers choose to nestle in the belly of the beast and suckle from its wealthy teat, I simply don't have the stomach for it. I'm a country bumpkin at heart. Not...
Posted by: Benjamin Hiorns
by Ashley Morrison This Friday sees the eagerly anticipated release of the Paddington movie. I'm a colossal fan of the marmalade sandwich-loving young gentleman bear - and not only of the original five-minute animated episodes narrated by Michael...
Posted by: Ashley Morrison
Are you looking for better returns from the hard work you perform? As freelancers become more common in the work place so do the solutions that enable contractors to maximise their earnings. From Limited Companies to offshore trust solutions. Which...
Posted by: Creativepool
Hiring a filmmaker can be a daunting task, especially for businesses or brands that are not familiar with the film industry. With the rise of video marketing, it is becoming increasingly important to create high-quality video content to promote...
Posted by: Creativepool Editorial
This week, Michael Bloomberg called time on his attempt to win the Democratic nomination to run against President Trump. The New York billionaire laid out roughly $550 million in just over three months of campaigning. Bloomberg spent a mind-boggling...
Posted by: JSR Content
Long before digital marketing started to suffocate emotional creativity in favor of unnecessarily complex, performance-based blindness, my agency presented a TV spot for a high-end audio brand. We were excited. We had a powerful concept, and we...
Posted by: Lysle Wickersham
